The rise and rise of creative hotshops

Small independent agencies in India are slowly but steadily making inroads into large advertiser accounts held by industry majors.Creative duo Manish Bhatt and Raghu Bhat of Mumbai-based creative......

Human-train strikes a chord

Even Ogilvy & Mather's India chief Piyush Pandey, the veteran of many iconic campaigns, including Vodafone's Zoozoo and Fevicol, felt a little caught out when the Indian Railways got in touch with......

Now, consumers script advertisements

A prominent banner on the home page of an Indian advertising website, Agencyfaqs.com, screams, "I am sacking my agency." The message is from Darshan Mehta, CEO, VF Arvind Brands. The message is not......

Indian ads win glory at Cannes

It was curtains down for the 52nd Cannes Advertising Festival in France on June 25, and India's performance at the prestigious awards fell short of expectations.The advertising agencies flew back......

Dhoni, Bhajji, Sehwag go topless in new ad

Guess who's taken their shirts off to wear their passion on their bodies! Led by their captain Mahendra Singh Dhoni, leading Indian superstars, Virender Sehwag, Harbhajan Singh, Suresh Raina and......