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Samsika Marketing Consultants

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Have consumer firms lost their pricing power?

Jagdeep Kapoor, Managing Director, Samsika ConsultancyDo companies have the power to price? Yes.Do companies exercise that power to have pricing options? In most cases, no.Having the power is......

Surf's journey: From unsmiling Lalita ji to celebrating stains

It is rare for any brand to stand up and take ownership of a premium price-tag unabashed, much less bandy it as a certificate of superiority. But that is exactly how one of the most iconic......

Anchor plan to sell FMCG business

Within a month of global giant Reckitt Benckiser Group of the UK snapping up Ahmedabad-based Paras Pharmaceuticals for Rs 3,260 crore, yet another consumer care deal seems to be brewing.The......

The reign of rural retail

The monsoon rains may have failed and crop output may be lower but, after a small blip, the rural markets are back on track, says Bhupesh Bhandari.Monsoon rains have been 23 per cent deficient this......

Korean firms shine in the Indian market

Korean companies, it seems, have proved their worth. After 10 long years in the Indian market, Korean giants like Samsung and LG have managed to make their presence felt in more than one......
  Web results for Samsika Marketing Consultants
Are Bathrooms Really that Sensual?

We explore what makes sexuality such an oft-visited subject in the sanitary-ware segment. Your hands are the most beautiful part of your body -... ...

http://www.afaqs.com/news/story/42435_Are-Bathrooms-Really-that-Sensual
'Fresh' Brand Marketing Experience

JAGDEEP KAPOOR is CMD of Samsika Marketing Consultancy The word fresh has many meanings. But the Indian consumer is very clear in terms of... ...

http://www.afternoondc.in/business-investment/fresh-brand-marketing-experience/article_123918
In The Name Of The Lord

Its free-flowing style, with anecdotes covering all major religions and faiths, makes this book a comprehensive read... ...

http://www.outlookbusiness.com/article.aspx?292260

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Coming to India and making

Success in manufacturing is not just about being cheap - cheap labour, cheap land, cheap power...
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