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Have consumer firms lost their pricing power?

Jagdeep Kapoor, Managing Director, Samsika ConsultancyDo companies have the power to price? Yes.Do companies exercise that power to have pricing options? In most cases, no.Having the power is......

Anchor plan to sell FMCG business

Within a month of global giant Reckitt Benckiser Group of the UK snapping up Ahmedabad-based Paras Pharmaceuticals for Rs 3,260 crore, yet another consumer care deal seems to be brewing.The......

The reign of rural retail

The monsoon rains may have failed and crop output may be lower but, after a small blip, the rural markets are back on track, says Bhupesh Bhandari.Monsoon rains have been 23 per cent deficient this......

Korean firms shine in the Indian market

Korean companies, it seems, have proved their worth. After 10 long years in the Indian market, Korean giants like Samsung and LG have managed to make their presence felt in more than one......

Philips, Swarovski to launch lifestyle goods

Philips, the Dutch electronics company, has entered into a partnership with Swarovski, the Austrian cut crystal and jewellery manufacturer, to introduce consumer lifestyle electronics and fashion......

Web results for Samsika Marketing Consultants

Lakme unveils skin care range to retain youth

Hindustan Unilever (HUL), the maker of Lux, Lifebuoy soap and such brands, is out with Youth Infinity, a range of creams for women in their late... ...

http://www.mydigitalfc.com/news/lakme-unveils-skin-care-range-retain-youth-770

CEAT's tyres get monsoon-ready

The 'Monsoon Smart' campaign asks riders to stop blaming roads and focus on tyres with good grip from its stable email this article Subject line:... ...

http://www.business-standard.com/article/management/ceat-s-tyres-get-monsoon-ready-113061100942_1.html

CavinKare takes on ITC, Pepsi

CavinKare, the CK Ranganathan-controlled FMCG player, is set to lock horns with market leaders Pepsi and ITC for a share of the branded snacks... ...

http://www.mydigitalfc.com/companies/cavinkare-takes-itc-pepsi-113

ZooZoos simplify the Web

Vodafone's cult mascots encourage Internet adoption by non-data subscribers. The web is what we make of it. Vodafone India (Vodafone) made it into... ...

http://www.afaqs.com/news/story/37458_ZooZoos-simplify-the-Web

Bournvita prepares to win

Tayyari Jeet Ki (preparing to win) has been the theme of Bournvita's campaign since 2011. Two years on, the heritage brand believes it is ready to... ...

http://www.thehindubusinessline.com/features/weekend-life/bournvita-prepares-to-win/article4696184.ece

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Rediff News

Samsika Marketing Consultants

News for Samsika Marketing Consultants

Have consumer firms lost their pricing power?

Anchor plan to sell FMCG business

The reign of rural retail

Korean firms shine in the Indian market

Philips, Swarovski to launch lifestyle goods

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