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Samsika Marketing Consultants

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Have consumer firms lost their pricing power?

Jagdeep Kapoor, Managing Director, Samsika ConsultancyDo companies have the power to price? Yes.Do companies exercise that power to have pricing options? In most cases, no.Having the power is......

Brand building: Why oil companies avoid sports stars

Amritha Pillay finds out what keeps state-run oil companies, one of the largest employers of sports champions, from making them the face of their brands. IMAGE: P V Sindhu does not lead any......

Why brand Sensex still has the edge over Nifty

  NSE’s recent move to rebrand its indices with the prefix Nifty will help boost recall among investors When the Bombay Stock Exchange’s Sensitive Index surged seven times between......

Surf's journey: From unsmiling Lalita ji to celebrating stains

It is rare for any brand to stand up and take ownership of a premium price-tag unabashed, much less bandy it as a certificate of superiority. But that is exactly how one of the most iconic......

Anchor plan to sell FMCG business

Within a month of global giant Reckitt Benckiser Group of the UK snapping up Ahmedabad-based Paras Pharmaceuticals for Rs 3,260 crore, yet another consumer care deal seems to be brewing.The......
  Web results for Samsika Marketing Consultants
Mondelez unveils premium chocolate in response to Hershey's Brookside

Mumbai, December 22: Competition is getting stronger in the ₹7,500-crore chocolate category with Hershey entering the premium end and market... ...

http://www.thehindubusinessline.com/companies/mondelez-unveils-new-premium-chocolate/article9440698.ece?utm_source=RSS_Feed&utm_medium=RSS&utm_campaign=RSS_Syndication
Tata Global re-enters ayurvedic tea segment with Teaveda

Had done a pilot two years back; now, the effect of Patanjali products Mumbai, December 13: Taking a cue from the success of Baba Ramdev's... ...

http://www.thehindubusinessline.com/companies/tata-global-ayurvedic-tea/article9425254.ece?utm_source=RSS_Feed&utm_medium=RSS&utm_campaign=RSS_Syndication

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