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Samsika Marketing Consultants

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Have consumer firms lost their pricing power?

Jagdeep Kapoor, Managing Director, Samsika ConsultancyDo companies have the power to price? Yes.Do companies exercise that power to have pricing options? In most cases, no.Having the power is......

Surf's journey: From unsmiling Lalita ji to celebrating stains

It is rare for any brand to stand up and take ownership of a premium price-tag unabashed, much less bandy it as a certificate of superiority. But that is exactly how one of the most iconic......

Anchor plan to sell FMCG business

Within a month of global giant Reckitt Benckiser Group of the UK snapping up Ahmedabad-based Paras Pharmaceuticals for Rs 3,260 crore, yet another consumer care deal seems to be brewing.The......

The reign of rural retail

The monsoon rains may have failed and crop output may be lower but, after a small blip, the rural markets are back on track, says Bhupesh Bhandari.Monsoon rains have been 23 per cent deficient this......

Korean firms shine in the Indian market

Korean companies, it seems, have proved their worth. After 10 long years in the Indian market, Korean giants like Samsung and LG have managed to make their presence felt in more than one......
  Web results for Samsika Marketing Consultants
Why does Kellogg's new print ad resemble an Instagram post?

gg has unveiled a print campaign for Kellogg's Muesli which is designed like an Instagram post. Accompanying it is an on-ground sampling exercise... ...

http://www.afaqs.com/news/story/45061_Why-does-Kelloggs-new-print-ad-resemble-an-Instagram-post
Are TV shopping channels holding their own?

r will e-commerce brands crush them? A look at the TV commerce segment, in the era of e-commerce. There was a time during and before the 90's... ...

http://www.afaqs.com/news/story/44909_Are-TV-shopping-channels-holding-their-own
Redefining Tradition

a's contemporary ethnic wear brand Anouk captures the spirit of a woman in the new 'Bold is Beautiful' digital campaign executed by Ogilvy and... ...

http://www.afaqs.com/news/story/44490_Myntra-Redefining-Tradition
If you thought Nestle Maggie's crisis will help surge sales of its rivals, think again!

Nestle's iconic noodle brand Maggie seems to be knee-deep in trouble. The product has been accused of high lead and monosodium glutamate (MSG)... ...

http://www.businessinsider.in/If-you-thought-Nestle-Maggies-crisis-will-help-surge-sales-of-its-rivals-think-again/articleshow/47581835.cms?utm_source=ten_minutes_with&utm_medium=Referral&utm_campaign=Content_Patnership

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