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Sam Balsara

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Leo Burnett arm, Madison set to bag Cong account

The Leo Burnett-affiliated Orchard, the Sam Balsara-headed Madison Advertising and the public relations firm, Perfect Relations, have been short-listed for the Congress party's Rs 40 crore (Rs 400......

RK Swamy: The 'Grand Old Old Man' of advertising

The Advertising Agencies Association of India president Sam Balsara calls him the Grand Old Old Man of Indian advertising.FS Advertising President & CEO Anmol Dar says he was a doyen of the......

New entrants shake up celebrity management

Celebrity or talent management is seeing a host of new entrants -- a few well-known names and others rank newcomers.The reason: celebrity endorsements in India amount to roughly Rs 4,000 crore (Rs......

TV channels bet on mega stars; to garner Rs 270 cr

Three big-budget celebrity reality shows that will hit the idiot box this festive season are expected to garner over Rs 270 crore (Rs 2.7 billion)of advertising revenue-- nearly 10 per cent of the......

Railways' ad earnings sagging

In the first four months of this financial year, Indian Railways' (IR) earnings from commercial publicity have declined by 14 per cent over the corresponding period last year. In 2007-08, IR had......

Test loss won't hurt Team India's brand equity: Experts

The 4-0 thrashing by England in the just-concluded Test series will not have much impact on the brand value of Indian cricket, although in the short-term, viewership may take a temporary hit,......
  Web results for Sam Balsara
Advertising agencies keenly await Budget 2014

MUMBAI: Thanks to elections, the year started with a bang for the media and entertainment (M&E) industry. The political parties didn't hesitate... ...

http://www.indiantelevision.com/specials/event-coverage/budget-2014/advertising-agencies-keenly-awaits-budget-2014-140709
Chavan, his deputy Pawar go missing from govt ads

The advertisement that appeared in a Marathi daily Tuesday. (Express) Summary Govt goes for a faceless campaign after survey shows people are... ...

http://indianexpress.com/article/cities/mumbai/chavan-his-deputy-pawar-go-missing-from-govt-ads/
HUL hits a sweet note, uses radio on mobiles to woo rural audiences

Phoning it in is almost never a good thing; it refers to a job finished with minimum effort and involvement. It comes to mind whenever one hears... ...

http://economictimes.indiatimes.com/features/brand-equity/hul-hits-a-sweet-note-uses-radio-on-mobiles-to-woo-rural-audiences/articleshow/36754286.cms
Don't show bias on basis of skin colour, say new Advertising Standards Council of India guidelines

MUMBAI: New guidelines from the , a self-regulatory body could quite literally change the face of advertising in the approximately Rs 3,000-crore... ...

http://economictimes.indiatimes.com/industry/services/advertising/dont-show-bias-on-basis-of-skin-colour-say-new-advertising-standards-council-of-india-guidelines/articleshow/36364189.cms
EY to audit BJP's poll ad campaign expenses

MUMBAI: Bharatiya Janata Party (BJP) has appointed Ernst & Young (EY) to audit spending by advertising, media planning and buying and other... ...

http://economictimes.indiatimes.com/news/politics-and-nation/ey-to-audit-bjps-ad-campaign-expenses-party-to-submit-report-to-ec/articleshow/35970004.cms

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