A race to save the Parsis

From dating apps to events, the shrinking community is innovating ways to encourage the young to marry within the faith, reports Ranjita Ganesan. IMAGE: The Zoroastrian population has seen a......

New report says, nothing is wrong with India's ad world!

Pitch Madison says advertising expenditure will grow 13.5% this calendar year. Two key advertising expenditure (adex) forecasts for the Indian market seem to have a contrarian view on ad growth......

Unfair to pin down celebs for misleading ads, say brand gurus

Parliamentary panel seeks 5-yr jail term and penalty of up to Rs 50 lakh if a celebrity-endorsed product misfires With a parliamentary standing committee calling for stringent penal provisions to......

'Jiyo Parsi Jiyo,' India Inc needs you too!

While the Tata Group is India’s largest conglomerate, the Wadia Group is also one of the oldest corporate houses in India. It will be no exageration to say that Godrej is one of the most......

Digital ad revenue share to double in five years: PwC

The internet's share in total advertising revenue is expected to double from eight per cent in 2013 to 16 per cent in 2018, according to a report by the Confederation of Indian Industry (CII) and......

PMG sign promising batsman Sarfaraz Khan

Sarfaraz Khan of Royal Challengers Bangalore. Photograph: BCCI Professional Management Group has signed up promising batting talent Sarfaraz Khan. A three-year deal, for an undisclosed fee, will......

Test loss won't hurt Team India's brand equity: Experts

The 4-0 thrashing by England in the just-concluded Test series will not have much impact on the brand value of Indian cricket, although in the short-term, viewership may take a temporary hit,......