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Sam Balsara

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Leo Burnett arm, Madison set to bag Cong account

The Leo Burnett-affiliated Orchard, the Sam Balsara-headed Madison Advertising and the public relations firm, Perfect Relations, have been short-listed for the Congress party's Rs 40 crore (Rs 400......

RK Swamy: The 'Grand Old Old Man' of advertising

The Advertising Agencies Association of India president Sam Balsara calls him the Grand Old Old Man of Indian advertising.FS Advertising President & CEO Anmol Dar says he was a doyen of the......

Digital ad revenue share to double in five years: PwC

The internet's share in total advertising revenue is expected to double from eight per cent in 2013 to 16 per cent in 2018, according to a report by the Confederation of Indian Industry (CII) and......

New entrants shake up celebrity management

Celebrity or talent management is seeing a host of new entrants -- a few well-known names and others rank newcomers.The reason: celebrity endorsements in India amount to roughly Rs 4,000 crore (Rs......

TV channels bet on mega stars; to garner Rs 270 cr

Three big-budget celebrity reality shows that will hit the idiot box this festive season are expected to garner over Rs 270 crore (Rs 2.7 billion)of advertising revenue-- nearly 10 per cent of the......

Test loss won't hurt Team India's brand equity: Experts

The 4-0 thrashing by England in the just-concluded Test series will not have much impact on the brand value of Indian cricket, although in the short-term, viewership may take a temporary hit,......
  Web results for Sam Balsara
Kumble, India Inc bosses grace ET's Best Brands Awards

ET Edge, an Economic Times Initiative, in collaboration with Nielsen held the first edition of '' last week. The day-long summit brought together... ...

http://economictimes.indiatimes.com/magazines/panache/anil-kumble-india-inc-bosses-grace-ets-best-brands-awards/articleshow/44907941.cms
The ad agencies behind BJP's successful campaign

With an advertising budget of Rs. 25 crore and brand Modi still going strong, the odds were in the BJP's favour. Photo: PTI New Delhi/Mumbai:... ...

http://www.livemint.com/Politics/r8mxrPeaMsUR7IfLQGSTgL/The-ad-agencies-behind-BJPs-successful-campaign.html
Suits & Sayings

ET's bi-weekly roundup of the wackiest whispers and murmurs in corporate corridors & policy parlours. Play it Again, Sam Sam's at it again. Sam... ...

http://economictimes.indiatimes.com/news/company/corporate-trends/suits-sayings/articleshow/44844314.cms
Star gets rights for key ICC matches till 2023

ICC chairman N. Srinivasan said the move will ensure greater stability for ICC members as well as increased funding for developing and established... ...

http://www.livemint.com/Consumer/DgI8pi9pBzsqRju8cuHYEL/Star-India-Star-Middle-East-bag-new-ICC-broadcast-rights.html
Shah Rukh Khan voted India's undisputed No. 1 'marketing savvy star' in the Screen Annual Survey 2014

Shah Rukh Khan's Red Chillies Entertainment office is about as state-of-the-art as it can get, sleek, modern, with up to speed gizmos' operated by... ...

http://www.financialexpress.com/news/shah-rukh-khan-voted-indias-undisputed-no.-1-marketing-savvy-star-in-the-screen-annual-survey-2014/1295445/

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