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Sam Balsara

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Leo Burnett arm, Madison set to bag Cong account

The Leo Burnett-affiliated Orchard, the Sam Balsara-headed Madison Advertising and the public relations firm, Perfect Relations, have been short-listed for the Congress party's Rs 40 crore (Rs 400......

RK Swamy: The 'Grand Old Old Man' of advertising

The Advertising Agencies Association of India president Sam Balsara calls him the Grand Old Old Man of Indian advertising.FS Advertising President & CEO Anmol Dar says he was a doyen of the......

'Jiyo Parsi Jiyo,' India Inc needs you too!

While the Tata Group is India’s largest conglomerate, the Wadia Group is also one of the oldest corporate houses in India. It will be no exageration to say that Godrej is one of the most......

Digital ad revenue share to double in five years: PwC

The internet's share in total advertising revenue is expected to double from eight per cent in 2013 to 16 per cent in 2018, according to a report by the Confederation of Indian Industry (CII) and......

New entrants shake up celebrity management

Celebrity or talent management is seeing a host of new entrants -- a few well-known names and others rank newcomers.The reason: celebrity endorsements in India amount to roughly Rs 4,000 crore (Rs......

Test loss won't hurt Team India's brand equity: Experts

The 4-0 thrashing by England in the just-concluded Test series will not have much impact on the brand value of Indian cricket, although in the short-term, viewership may take a temporary hit,......
  Web results for Sam Balsara
Projections by Indian media industry

Catch Group M's CVL Srinivas, IPG's Shashi Sinha and Madison's Sam Balsara discuss 2014, the year that was and share their projections for 2015.... ...

http://www.moneycontrol.com/news/business/year-2015-projections-by-indian-media-industry_1260095.html
Salesman of the year

He is the undisputed salesman of the year. From a tainted local brand to one with global appeal, Narendra Modi repositioned and relaunched himself... ...

http://www.financialexpress.com/article/miscellaneous/narendra-modi-salesman-of-the-year/22212/
Ogilvy & Mather powers government initiative to save 25,000 mw of electricity

KOLKATA: The power ministry has launched a mega advertising campaign saying the country can save 25,000 MW of electricity every year by just being... ...

http://economictimes.indiatimes.com/industry/media/entertainment/media/ogilvy-mather-powers-government-initiative-to-save-25000-mw-of-electricity/articleshow/45568163.cms
The best ads 2014

Not a fiery speech but a stammering monologue. It gets him rousing applause. And we drink to that. Does that ring a bell? She pouts. She smiles.... ...

http://www.financialexpress.com/article/industry/the-best-ads-2014/19507/
The 'Unplanned' Planner

I'm a Mumbai boy, born and brought up in a middle class South Indian household. It was a family of music teachers, thanks to whom I grew up... ...

http://www.afaqs.com/news/story/42759_Defining-Moments:-Kartik-Sharma:-The-Unplanned-Planner

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