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Complan, Saffola and Kellogg's under scanner

Whether it's Complan or Horlicks, they claim to make a child taller and smarter. But their promises are not based on any scientific data.Now, such food products in the Indian market have come under......

'India has great campaigns, poor branding'

When Marico introduced Saffola Arise, a new rice brand, the branding exercise was done by India-born Shombit Sengupta who is settled in France. After shifting to Paris from Kolkata in 1973,......

How firms use phones to bond with you

It was just what the doctor ordered for Marico Industries, the makers of Saffola edible oil. Two weeks ago the company kicked off its dial-a-dietician helpline in Mumbai and Indore and the calls......

Marginal increase in excise duty unlikely to push prices

A marginal 0.14 per cent increase in excise duty is unlikely to affect prices of consumer goods. The rise, if any, will be minimal, suggests Saugata Gupta, managing director of Marico, the maker of......

We may be hit if rural consumption slows down: Marico MD

Since taking over as managing director of Marico last month, Saugata Gupta (below left), previously the chief executive officer, has been hard at work driving the company's vision forward. In his......
  Web results for Saffola
Saffola feels its oats to take on rivals

Saffola Oats has become the highest distributed oats brand in the country, according to market estimates, and could be clocking ₹125 crore in... ...

http://www.thehindubusinessline.com/companies/saffola-feels-its-oats-to-take-on-rivals/article7342873.ece?utm_source=RSS_Feed&utm_medium=RSS&utm_campaign=RSS_Syndication
With Noodles out, sales of other snacks raising

MUMBAI: The Maggi controversy has hit the noodle industry at a very wrong time. With schools reopening, parents have started looking for... ...

http://economictimes.indiatimes.com/industry/cons-products/food/with-noodles-out-sales-of-other-snacks-raising/articleshow/47638351.cms
Health Hazards Packaged to Perfection

NEW DELHI: The list of packed diet brands the food regulators have classified as harmful for kids includes ready to eat noodles, pizzas, burgers,... ...

http://www.newindianexpress.com/thesundaystandard/Health-Hazards-Packaged-to-Perfection/2015/06/07/article2852963.ece
Brands need to contribute to the wellbeing of society, says Marico CEO

All the brands at Marico should have a purpose, and the purpose is more than just selling products, says Saugata Gupta, Managing Director and CEO.... ...

http://www.thehindubusinessline.com/companies/brands-need-to-contribute-to-the-wellbeing-of-society-says-marico-ceo/article7271743.ece?utm_source=RSS_Feed&utm_medium=RSS&utm_campaign=RSS_Syndication
CMOs decode what it takes to build brands for a global consumer

Leading CMOs throw light on how local as well as global brands can navigate in this era of deep globality as consumers across local markets start... ...

http://www.bestmediainfo.com/2015/05/cmos-decode-what-it-takes-to-build-brands-for-a-global-consumer/

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