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Complan, Saffola and Kellogg's under scanner

Whether it's Complan or Horlicks, they claim to make a child taller and smarter. But their promises are not based on any scientific data.Now, such food products in the Indian market have come under......

'India has great campaigns, poor branding'

When Marico introduced Saffola Arise, a new rice brand, the branding exercise was done by India-born Shombit Sengupta who is settled in France. After shifting to Paris from Kolkata in 1973,......

How firms use phones to bond with you

It was just what the doctor ordered for Marico Industries, the makers of Saffola edible oil. Two weeks ago the company kicked off its dial-a-dietician helpline in Mumbai and Indore and the calls......

Success stories of India's 'little' giants

Armed with deep customer knowledge, low operational overheads, new funding opportunities and help from online marketplaces, the local brand is turning David to every Goliath that steps into its......

Marginal increase in excise duty unlikely to push prices

A marginal 0.14 per cent increase in excise duty is unlikely to affect prices of consumer goods. The rise, if any, will be minimal, suggests Saugata Gupta, managing director of Marico, the maker of......
  Web results for Saffola
Success stories of India's 'little' giants

Armed with deep customer knowledge, low operational overheads, new funding opportunities and help from online marketplaces, the local brand is... ...

http://www.rediff.com/money/report/success-stories-of-indias-little-giants/20170221.htm
Marico to enter premium segment with Saffola

May consider blended olive oil to compete with olive, canola oil brands ...

http://www.thehindubusinessline.com/companies/marico-to-enter-premium-segment-with-saffola/article9530212.ece?utm_source=RSS_Feed&utm_medium=RSS&utm_campaign=RSS_Syndication

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