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  • Business

Complan, Saffola and Kellogg's under scanner

Whether it's Complan or Horlicks, they claim to make a child taller and smarter. But their promises are not based on any scientific data.Now, such food products in the Indian market have come under......

'India has great campaigns, poor branding'

When Marico introduced Saffola Arise, a new rice brand, the branding exercise was done by India-born Shombit Sengupta who is settled in France. After shifting to Paris from Kolkata in 1973,......

How firms use phones to bond with you

It was just what the doctor ordered for Marico Industries, the makers of Saffola edible oil. Two weeks ago the company kicked off its dial-a-dietician helpline in Mumbai and Indore and the calls......

We may be hit if rural consumption slows down: Marico MD

Since taking over as managing director of Marico last month, Saugata Gupta (below left), previously the chief executive officer, has been hard at work driving the company's vision forward. In his......

FMCG, vehicle makers turn to small towns

Harsh Mariwala, chairman & managing director, Marico Ltd, believes rural markets offer the only ray of hope for fast-moving consumer goods companies, as urban shoppers defer purchases.......

  People speak for saffola

  • QNA
reven
Q. Which brand best for engine oil ?
Reven:  A.  more

http://qna.rediff.com/questions-and-answers/which-brand-best-for-engine-oil-/27511125/answers/

Diya
Q. kya ap DESI GHEE wali SHUDDH hindi mey vartalap krtey h????
Diya:  A. saffola as it is free of cholesterol ! more

http://qna.rediff.com/questions-and-answers/kya-ap-desi-ghee-wali-shuddh-hindi-mey-vartalap-krtey-h/24900517/answers/27511146

ankit shivam
Q. What's something that's good for your heart?
Ankit Shivam:  A. Nahi !!! SAFFOLA wali SHUDDH hindi mey vartalap krtey hain....kyun ki suddh desi ghee aaj kal banta hi nahi.... more

http://qna.rediff.com/questions-and-answers/whats-something-thats-good-for-your-heart/24558242/answers/24900584

Rachana
Q. 2.Shopping ...! Hi, What cooking oil you and your family prefer :1. Coconut Oil2. Groundnut Oil3. Mustard Oil4.Sunflower Oil 5.Olive Oil6. Desi ghee ?
Rachana:  A. Saffola oil. : ) ; P more

http://qna.rediff.com/questions-and-answers/2.shopping-...-hi-what-cooking-oil-you-and-your-family-prefe/24179600/answers/24558264

  Web results for Saffola
How brands use mobile more as a tool than a medium

The mighty internet fails to show any decent results for 'The Most Frugal Countries in the World' to back our claim, but we trust India to be... ...

http://economictimes.indiatimes.com/magazines/brand-equity/missed-call-idea-how-brands-use-mobile-more-as-a-tool-than-a-medium/articleshow/45615482.cms
Consumer packaged goods sector looks at revival

Industry executives and experts in the sector—which posted the decade's worst volume growth in 2014—are hoping that rising consumer confidence... ...

http://www.livemint.com/Industry/fCukKqgZFqwfyn58zUsPLN/Consumer-packaged-goods-sector-looks-at-revival.html
Now, FMCG cross promotions gain ground

It is nothing unusual for consumer goods companies to blatantly compare or take on competition openly in print and television ads. There are myriad... ...

http://www.business-standard.com/article/companies/now-fmcg-cross-promotions-gain-ground-114120200156_1.html
Strong brands help Marico boost sales

The benefits that a company can reap by investing in creating a strong brand for its products is exemplified by Marico, which has been able to... ...

http://www.financialexpress.com/article/companies/strong-brands-help-marico-boost-sales/
Religare

Religare's report on Marico "MRCO's Q2 net sales/EBITDA/PAT grew 28.1%/16.7%/11.9%, with margins sliding (-130bps YoY to 13.5%) on higher copra... ...

http://www.moneycontrol.com/news/recommendations/hold-marico-targetrs-320-religare_1233746.html

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