Leading CMOs throw light on how local as well as global brands can navigate in this era of deep globality as consumers across local markets start... ...http://www.bestmediainfo.com/2015/05/cmos-decode-what-it-takes-to-build-brands-for-a-global-consumer/
FMCG companies are a hopeful lot as volume growth and margins pick up after the past few quarters of slowdown in discretionary products. But... ...http://www.thehindubusinessline.com/companies/fmcg-firms-bank-on-urban-demand-for-revival/article7244848.ece?utm_source=RSS_Feed&utm_medium=RSS&utm_campaign=RSS_Syndication
Piyush Pandey, Madhukar Kamath, Josy Paul, and Rana Barua speak to BestMediaInfo about their success. Ogilvy ruled with 15 Blue Elephants; DDB... ...http://www.bestmediainfo.com/2015/05/ad-captains-celebrate-wins-at-kyoorius-2015-advertising-digital-awards/
Flashed Earlier:Ogilvy rules Kyoorius 2015 Awards; DDB Mudra wins lone Black Elephant This year, there were total 49 Elephants including one... ...http://www.bestmediainfo.com/2015/05/ogilvy-rules-kyoorius-2015-awards-ddb-mudra-wins-lone-black-elephant/
When most consumer goods companies have increased their bet on deodorants, Marico has a contrarian view. The maker of Saffola and Parachute will... ...http://wap.business-standard.com/article/companies/marico-bets-on-serums-hair-gels-as-deo-growth-remains-flat-115051900354_1.html
Take the Saffola Strong Heart...