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Complan, Saffola and Kellogg's under scanner

Whether it's Complan or Horlicks, they claim to make a child taller and smarter. But their promises are not based on any scientific data.Now, such food products in the Indian market have come under......

'India has great campaigns, poor branding'

When Marico introduced Saffola Arise, a new rice brand, the branding exercise was done by India-born Shombit Sengupta who is settled in France. After shifting to Paris from Kolkata in 1973,......

How firms use phones to bond with you

It was just what the doctor ordered for Marico Industries, the makers of Saffola edible oil. Two weeks ago the company kicked off its dial-a-dietician helpline in Mumbai and Indore and the calls......

Marginal increase in excise duty unlikely to push prices

A marginal 0.14 per cent increase in excise duty is unlikely to affect prices of consumer goods. The rise, if any, will be minimal, suggests Saugata Gupta, managing director of Marico, the maker of......

We may be hit if rural consumption slows down: Marico MD

Since taking over as managing director of Marico last month, Saugata Gupta (below left), previously the chief executive officer, has been hard at work driving the company's vision forward. In his......
  Web results for Saffola
The trouble with healthy snacking & the role of key players

We kick off our Health and Wellness Special with a doozy: in spite of practically everyone we meet wanting to get healthy or get healthier and a... ...

http://economictimes.indiatimes.com/magazines/brand-equity/the-trouble-with-healthy-snacking-the-role-of-key-players/articleshow/52848451.cms
How brand leverage pester power to make homeentry

All cooking oil brands advertising in the late 80s looked the same — kitchen, dining table, admiring mother-in-law. An agency had been briefed... ...

https://in.finance.yahoo.com/news/brand-leverage-pester-power-home-003400489.html;_ylt=AwrHgceWjmhXVlEAngCLjblG;_ylu=X3oDMTRmcDI3ZzcyBG1pdANCdWRnZXQgU2VjdG9yIE5ld3MgTGlzdARwa2cDYjEwMTA1NTItZTJlMi0zMzc3LWFmYzYtYjJhYTVkMjU1M2U2BHBvcwM4BHNlYwNNZWRpYUJMaXN0TWl4ZWRMUENBVGVtcAR2ZXIDOWU1YTI2NjEtMzc0OC0xMWU2LWJmYjgtZDFlMzRjMDlhOTY1;_ylg=X3oDMTI0NDRhZ2phBGludGwDaW4EbGFuZwNlbi1pbgRwc3RhaWQDBHBzdGNhdANidWRnZXQyMDE2fHNlY3RvcndhdGNoBHB0A3NlY3Rpb25z;_ylv=3
The coming binge

The promise of bountiful rains after two years of drought, an imminent pay hike for govt staff and higher pensions for ex-servicemen could spur... ...

http://www.livemint.com/Consumer/EmqzLK6W5kDZAGZbL6mmQJ/The-coming-binge.html
Sabyasachi Sengupta Zap to join McCann

As National Chief of Films and Content, the acclaimed creative director and filmmaker will work from McCann's Delhi office BestMediaInfo Bureau... ...

http://www.bestmediainfo.com/2016/06/sabyasachi-sengupta-zap-to-join-mccann/
In Marico's DNA, there is risk-taking and entrepreneurship, says Anuradha Aggarwal, Marico

The present challenge for a traditional FMCG marketer is to figure how to use the online ecosystem to her benefit rather than see it as a... ...

http://www.financialexpress.com/article/industry/companies/face-off-in-maricos-dna-there-is-risk-taking-and-entrepreneurship-says-anuradha-aggarwal-marico/275520

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