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Sport is now as much about the game as money, tamasha, showmanship

Using a sledgehammer to fix some ills can cut down a game at its peak, warns Shekhar Gupta. As I left home reluctantly for the airport, I may have, in a nutty moment not unusual for sport-lovers,......

The meteoric rise of Brand Sindhu

The third highest paid endorser after Virat Kohli and MS Dhoni, Sindhu is the highest paid among woman athletes and non-cricket sportspersons in the country, says Urvi Malvania. From one brand to......

Saina, Srikanth, Praneeth enter last 16 at World Championship

Saina Nehwal led the charge as the Indian juggernaut continued to roll at the World Championship with Kidambi Srikanth and B Sai Praneeth entering the round of 16, in Glasgow, on Wednesday.After......

Badminton Worlds: Srikanth, Sameer advance to second round

IMAGE: Kidambi Srikanth. Photograph: Cameron Spencer/Getty Images India made a promising start at the World Championship with in-form shuttler Kidambi Srikanth and Sameer Verma advancing to the......

Badminton Worlds: Srikanth, Sindhu start quest for elusive gold

Saina and Sindhu have got byes in the opening round IMAGE: PV Sindhu. Photograph: PTI In-form Kidambi Srikanth and two-time bronze medallist P V Sindhu will headline a 21-member Indian contingent......

Srikanth storms into top-10 of world rankings

IMAGE: Kidambi Srikanth after winning the Australian Open Super Series title. Photograph courtesy: Kidambi Srikanth/Twitter Riding on his back-to-back Super Series triumphs, India's ace shuttler......

PM Modi, Sachin lauds Australian Open winner Srikanth

IMAGE: Kidambi Srikanth in action. Photograph: Twitter. Prime Minister Narendra Modi and cricket icon Sachin Tendulkar, among others, lavished praise on Kidami Srikanth for claiming the......
  Web results for S Kidambi
All eyes on Sindhu as Japan Open begins

Newly-crowned Korea Open champion, P V Sindhu will take aim at a third Super Series title this season even as Kidambi Srikanth and Saina Nehwal... ...

http://www.business-standard.com/article/pti-stories/all-eyes-on-sindhu-as-japan-open-begins-117091800497_1.html
The WhatsApp-based startup trying to become the Netflix of news

Petrol price hike. Demonetisation. Doklam. Gurmeet Ram Rahim Singh. Aadhaar. Just some of the hot topics that have been in the news recently and... ...

http://www.catchnews.com/life-society-news/beacon-bulletins-the-whatsapp-based-startup-trying-to-become-the-netflix-of-news-81307.html
Kidambi Srikanth's gender may pit him against cricketers for endorsements

While badminton is not new to players turning to endorsements, the field has been dominated by women Last Updated at June 28, 2017 17:44 IST ...

http://www.business-standard.com/article/companies/kidambi-srikanth-s-gender-may-pit-him-against-cricketers-for-endorsements-117062700227_1.html
The meteoric rise of Brand Sindhu

The third highest paid endorser after Virat Kohli and MS Dhoni, Sindhu is the highest paid among woman athletes and non-cricket sportspersons in... ...

http://www.rediff.com/money/special/the-meteoric-rise-of-brand-sindhu/20170912.htm
From PV Sindhu to Kidambi Srikanth, all top shuttlers set to participate

The Badminton Senior National Championship will be held in Nagpur in November. ...

http://www.dnaindia.com/sports/report-badminton-sr-national-c-ship-from-pv-sindhu-to-kidambi-srikanth-all-top-shuttlers-set-to-participate-2544296

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