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Rudolf Dassler

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Who designed the new Wipro logo?

All about logos Are you familiar with the corporate logos? How much do you know about them? Take the rediff business quiz to gauge your knowledge. Biz Quiz is best viewed in Internet Explorer (IE)......

How Adidas and Puma were born

The small Bavarian town of Herzogenaurach, near Nuremburg, is most famous in Germany as the home of the Dassler brothers. Were it not for an extreme case of sibling rivalry, it could have been the......

Adidas, Puma bury hatchet after more than 60 years

Sports goods makers Adidas and Puma, founded by two feuding brothers, buried a 61-year-old grudge by playing a soccer match at their German hometown of Herzogenaurach to mark International Peace......

How Adidas and Puma were born

Pele stopped the referee with a last-second request to tie his shoelaces at the opening whistle of a 1970 World Cup finals match and then knelt down to give millions of television viewers a......

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rudolf dassler
Rudolf Dassler


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Coming to India and making

Success in manufacturing is not just about being cheap - cheap labour, cheap land, cheap power...
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