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Rhiti Sports Mindscapes

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New entrants shake up celebrity management

Celebrity or talent management is seeing a host of new entrants -- a few well-known names and others rank newcomers.The reason: celebrity endorsements in India amount to roughly Rs 4,000 crore (Rs......

Why Dhoni's Rs 210 crore deal makes sense

Brand gurus explain to Rediff.com's Abhishek Mande Mahendra Singh Dhoni's appeal, which resulted in a landmark endorsement deal for India's cricket captain this week. Sometime last week Indian......

'Dhoni's market value similar to Tiger Woods'

Harish Kotian speaks to the folks behind Mahendra Singh Dhoni's Rs 210 crore deal. It seems there is no stopping India's captain cool. Mahendra Singh Dhoni has conquered almost every cricketing......

Dhoni signs Rs 210-cr deal, pips Sachin

India cricket captain Mahendra Singh Dhoni has signed a whopping Rs 210 crore endorsement deal with a talent management company, surpassing Sachin Tendulkar in the corporate contract......

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