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Will brand Dhoni get its magic back?

With a drop in the number of endorsements and the fees he commands, the iconic cricketer is casting himself in a new image. Can he get his groove back? MS Dhoni has been staring down television......

Brand Dhoni on a sticky wicket

The king of cool has a tough game on his hands He did not want to play second fiddle any more. So said Suresh Raina, stepping out of his captain's shadow, last week, jumping ship from Rhiti Sports......

Test career ends, but 'Brand Dhoni' all set for new innings

Mahendra Singh Dhoni dropped a bombshell on Tuesday by announcing his retirement from Test cricket with immediate effect, but Brand Dhoni will continue to play a long innings. For one, he will......

IPL6: Teams now hunt for innovative partnerships

The sixth edition of the Indian Premier League (IPL) cricket tournament is round the corner and individual teams are busy stitching last-minute partnership deals to create a buzz on the ground as......

New entrants shake up celebrity management

Celebrity or talent management is seeing a host of new entrants -- a few well-known names and others rank newcomers.The reason: celebrity endorsements in India amount to roughly Rs 4,000 crore (Rs......

'Dhoni should disassociate himself from Rhiti Sports'

Indian captain Mahendra Singh Dhoni's alleged conflict of interest situation has not gone down well with the BCCI with its new treasurer Ravi Savant saying that he should immediately disassociate......

Dhoni's friend Pandey's gigantic leap with Rhiti Sports

Just after the spot-fixing scandal broke out, the BCCI working committee discussed at length about a necessary clamp down on players' agents and president N Srinivasan spoke about the need to......

'Dhoni holds no shareholding in Rhiti Sports'

The sports management firm that manages Mahendra Singh Dhoni clarified on Monday that India’s skipper does not hold stake in the company, putting to rest speculation about a possible conflict......

Not managed by Rhiti, claims R P Singh

Pacer Rudra Pratap Singh denied being managed by Rhiti Sports, the firm in which Indian cricket captain Mahendra Singh Dhoni has a 15 per cent stake, raising questions of a possible conflict of......

Saina signs 40-crore deal with Rhiti Sports

India's badminton queen Saina Nehwal has signeda 40-crore deal with Rhiti Sports Management company, making her the country's highest paid sportsperson outside cricket. The London Olympics bronze......
  Web results for Rhiti Sports
FIR filed against Sakshi Dhoni related to an alleged multi-crore fraud case

The FIR has been filed against Sakshi, Arun Pandey, Shubhawati Pandey and Pratima Pandey - co-directors of Rhiti MSD Almode Private Limited. by... ...
Can self-praising films work outside India?

Two-hour-long self-praising advertisements such as MS Dhoni: The Untold Story or MSG The Warrior Lion Heart, masquerading as films, are possible... ...
Telecom company accuses Indian skipper MS Dhoni of misleading court

Dhoni ended his association with the company in 2012 Indian limited overs skipper Mahendra Singh Dhoni is now in deep waters as a telecom brand... ...
Chronicle of a celebrity retold

The problem with the recently released biopic of Mahendra Singh Dhoni is the problem with many biopics of the famous: the flaws make way for... ...
The struggles of India's very own Jerry Maguires

Sports marketing agencies are at a nascent stage in India, yet their lives are every bit as dramatic as that of Tom Cruise's eponymous character in... ...

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