The Floating Lanterns Of Hiroshima

The Hiroshima event is not just about the 10,000-odd lanterns that float down a river.It is about remembrance.It is about dignity.It is about respect.It is about love, observes Sandeep Goyal.......

Where did Juhi Chawla go wrong?

Where Ms Chawla seems to have erred is that she has not been able to build the desired credibility required to champion the cause she took to court, identifies ad guru Sandeep Goyal. IMAGE: Juhi......

What's next after 'Acche Din' in 2019?

'It does not appear that the campaign of 2019 will be positive.''It is unlikely that there will be an 'achche din'' style slogan either from the government or the Opposition,' says Aakar......

Congress leaders mum about government ad campaign

When the Bharatiya Janata Party came to power in 1999, its campaign managers claimed they did not know much about how to use money. Thus, the Election Commission would not be able to question their......

How Reliance Retail plans to become 'atmanirbhar'

A few days ago, Reliance Retail surprised the market by acquiring the Campa brand from Delhi-based Pure Drinks Ltd for Rs 22 crore. Photograph: PTI Photo A successful cola brand in the eighties,......

The T-Shirt Wars

Ajit Balakrishnan on the evolution of a cultural symbol. IMAGE: Mark Zuckerberg, Marlon Brando and Peter Thiel. Photographs: Getty Images   I stood gazing admiringly at the perfect green......

How Eveready is trying to regain its mojo

Over the past decade, a change in consumer choice swept through the battery industry – the walkman lost its mojo, smartphones took over cameras and batteries were tucked away in remotes and......

IPL rights base price doubles to Rs 32,890 crore in five years

The Board of Control for Cricket in India (BCCI) has pegged the base price for the combined IPL media rights at Rs 32,890 crore, nearly double the Rs 16,347 that Star Disney paid five years ago.......

Why Pepsi Roped In Ranveer Singh

 Photograph: Kind courtesy RanveerSingh/Instagram Pepsi has signed up Ranveer Singh as its new brand ambassador as it switches to a new tagline -- 'Rise Up, Baby!' The change in tagline......

Pushpa Effect Makes Allu Arjun Brand Star

A little bird in the know of things tells me that Allu Arjun will most likely become the face of a global cola brand very soon.And he has jacked his brand endorsement price to an unheard of Rs 7.5......

Why '83 Failed At The Box Office

The film didn't offer the entertainment which everyone sought -- it was out-and-out a docu-drama, not a masala movie, notes Sandeep Goyal. Photograph: Kind courtesy Ranveer Singh/Instagram......

Aryan Episode Won't Affect Brand SRK

SRK's persona and brand power has been built over nearly 30 years of public acclaim and love.Brands perhaps believe that his troubles are transitory and that as a human brand he has long legs......

IPL 2023: The Rs 5,000 Crore Battle!

This season, the nature of the advertising game has changed dramatically with TV and digital rights going to different entities. IMAGE: Gujarat Titans, champions, IPL 2022. Photograph: BCCI March......

How Much Did Messi, Ronaldo Charge?

How expensive was this 'picture of the century'?Sandeep Goyal finds out. IMAGE: Cristiano Ronaldo and Lionel Messi, photographed playing chess together. Photograph: Kind courtesy Louis......

Virat Kohli Is In Self-Denial

He is not seeing what perhaps everyone else around him is seeing: An over-commercialised player who is really an under-performing batsman, observes Sandeep Goyal. IMAGE: Virat Kohli looks on......

Can Dravid Better Shastri?

The tough part about coaching is that you have to trouble the comfortable, and comfort the troubled, observes Sandeep Goyal.   IMAGE: Rahul Dravid walks out for a nets session with the Indian......