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Rasna Rozana

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  • Business

40 years ago and now: Rasna fights to keep the love affair going

From aggressive competition to a slowing category, the brand is still battling on, rue Sayantani Kar and Sohini Das Rasna is poised to leap from its ready-to-mix antecedents to being an......

Rasna eyes ready-drink market with Fruitplus

Soft drink concentrate maker Rasna has recently launched its ready-to-drink fruit concentrate named Fruitplus. According to Piruz Khambatta, Chairman and Managing Director, Rasna, "Unlike our......

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