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Vote: Will you buy Amul Girl merchandise?
Even in her 50s, the Amul Girl has far greater clout than any brand ambassador in India. And India's largest dairy organisation may soon cash in on that. Sohini Das reports. As the country's......
Copycats come under Amul fire
A well-known tag will help the brand crack down on those riding on its nameThere is little that one does not know about Amul. Its co-operative traditions, mass appeal and of course, the punchy......
Amul: Amazing story of India's most successful brand
Creation of the Amul brand and its famous mascot gave a rural revolution a durable competitive edge. The tubby little moppet in the familiar polka-dotted dress is not just the Amul Butter mascot.......
Amul: An utterly butterly self-sufficient brand
Amul Milk ATM. Photograph: Kind Courtesy, Amul Dairy The tubby little moppet in the familiar polka-dotted dress is not just the Amul Butter mascot. The Amul Girl, who has entered urban lore with......
Amul girl far cuter than Amul boy: DaCunha
Would an Amul boy have outwitted the cute girl in polka dotted dress and with a blue hair bun? Never, say her creators. "The Amul girl is far cuter than an Amul boy. "She has far greater......
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