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Rahul Dacunha

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Amul: Amazing story of India's most successful brand

Creation of the Amul brand and its famous mascot gave a rural revolution a durable competitive edge. The tubby little moppet in the familiar polka-dotted dress is not just the Amul Butter mascot.......

Amul: An utterly butterly self-sufficient brand

Amul Milk ATM. Photograph: Kind Courtesy, Amul Dairy The tubby little moppet in the familiar polka-dotted dress is not just the Amul Butter mascot. The Amul Girl, who has entered urban lore with......

Amul girl far cuter than Amul boy: DaCunha

Would an Amul boy have outwitted the cute girl in polka dotted dress and with a blue hair bun? Never, say her creators. "The Amul girl is far cuter than an Amul boy. "She has far greater......
  Web results for Rahul Dacunha
Three two-artiste plays that have stayed with me

Let me touch upon today on three memorable two-artiste plays, one that I staged and the two others I wish I could have, but for circumstances... ...

http://www.dnaindia.com/analysis/edit-three-two-artiste-plays-that-have-stayed-with-me-2023411
Amul Mooch (Part II)

By Malay Desai By: daCunha Communications The second film of milk co-operative Amul's mooch campaign of July begins with a man entering a... ...

http://www.impactonnet.com/TVC%3A-Amul%E2%80%93Mooch-%28Part%20II%29
Amazing story of India's most successful brand

Creation of the Amul brand and its famous mascot gave a rural revolution a durable competitive edge. The tubby little moppet in the familiar... ...

http://www.rediff.com/money/special/pix-amul-an-utterly-butterly-self-sufficient-brand/20140904.htm

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Coming to India and making

Success in manufacturing is not just about being cheap - cheap labour, cheap land, cheap power...
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