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Rahul Dacunha

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Amul: Amazing story of India's most successful brand

Creation of the Amul brand and its famous mascot gave a rural revolution a durable competitive edge. The tubby little moppet in the familiar polka-dotted dress is not just the Amul Butter mascot.......

Amul: An utterly butterly self-sufficient brand

Amul Milk ATM. Photograph: Kind Courtesy, Amul Dairy The tubby little moppet in the familiar polka-dotted dress is not just the Amul Butter mascot. The Amul Girl, who has entered urban lore with......

Amul girl far cuter than Amul boy: DaCunha

Would an Amul boy have outwitted the cute girl in polka dotted dress and with a blue hair bun? Never, say her creators. "The Amul girl is far cuter than an Amul boy. "She has far greater......
  Web results for Rahul Dacunha
Utterly self-sufficient

The Amul Girl was created by Sylvester daCunha to counter the Polson dairy girl. The tubby little moppet in the familiar polka-dotted dress is... ...

http://www.afaqs.com/news/story/41826_40-Years-Ago...and-now:-Utterly-self-sufficient
Why Meena dissed Chetan

"I'm excited about getting on the Dylan Thomas long list. I think it a prize that is simply cool because it's targeted at YOUNG writers from around... ...

http://www.mid-day.com/articles/why-meena-dissed-chetan/15474178
What Does an Intern Teach a CEO?

By HENNA ACHHPAL and SALONI DUTTA (With inputs from SIMRAN SABHERWAL) For an industry that survives on fresh ideas, it is no surprise that... ...

http://www.impactonnet.com/node/2971
Creative Showcase by Rahul daCunha

Rahul daCunha began his advertising career in 1986 at an agency called Fulcrum, learning the ropes under the tutelage of his mentor Kersy Katrak.... ...

http://www.thehindubusinessline.com/features/brandline/creative-showcase-by-rahul-dacunha/article6221101.ece?utm_source=RSS_Feed&utm_medium=RSS&utm_campaign=RSS_Syndication

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Coming to India and making

Success in manufacturing is not just about being cheap - cheap labour, cheap land, cheap power...
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