At least a dozen advertisers, including Reliance Communications, Nokia, Pepsi, Hero Honda, Maruti and Visa among others, and host broadcaster ESPN STAR Sports may find themselves on a sticky wicket......
With almost 315 screens across 88 multiplexes in the country, cinema advertising in India may just about be taking off. TAM-Adex figures show that in 2004, cinema advertising touched Rs 375 crore......