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Brand Dhoni pads up for new innings

He has slashed his price by half after retiring.Now his rates are in line with Amitabh Bachchan or Ayushmann Khurrana.In 2012 he had 22 endorsements, now he has 40!Surajeet Das Gupta reports.......

Consumer goods: How lockdown 4.0 was different

From fast food and athleisure to ACs, the demand for several non-discretionary items has spiked since May 17, when Lockdown 4.0 was extended till May 31. If the first three phases of the......

Ferrari to Porsche target small-town millionaires

'Hathras, Muradabad, Trichur, Salem, Madurai, Aligarh and Kanpur are cities where we are expecting and in some cases have seen new buyers come from.'Pavan Lall reports. IMAGE: Bollywood actress......

Another French Revolution in India's sports goods sector

Two French sports retailers - Go Sport and Decathlon – are all set for battle royal to grab market share in India. Both are competing with sports goods makers Nike, Puma and Adidas and......

How brands are padding up for the ICC World Cup

In India, cricket beats all other sports hollow when it comes to sponsorships and the World Cup is an opportunity no brand wants to miss. Virat Kohli is everywhere, not just getting his gear on......

Injured Anwar Ali misses cut in Asian Cup probables

IMAGE: Indian defender Anwar Ali. Photograph: Mumbai City FC/X India will be missing its key central defender Anwar Ali because of his ankle injury in the upcoming AFC Asian Cup in Qatar starting......

What Helped Kohli Rediscover Form...

The 42-day break would give Kohli the time to introspect, and rejuvenate his cluttered mind. IMAGE: Virat Kohli celebrates a century in a World Cup 2023 game. Photograph: Adnan Abidi/Reuters......

Kohli's thoughts on breaking Tendulkar's ODI century record

IMAGE: Virat Kohli is close to equalising Sachin Tendulkar's record of 49 ODI tons. Photograph: BCCI Former India captain Virat Kohli has admitted that breaking Sachin Tendulkar's record of......

Anushka-Virat Show Off Badminton Skills

Photograph: Kind courtesy Puma India Anushka Sharma and Virat Kohli took to a badminton court in Bengaluru to emphasise the importance of sport. The couple made an unannounced visit to a......

Why Brands Prefer Kohli To Ashwin/Jadeja

'When people look at Kohli, they see a boy from Delhi who is taking on the Aussies in their own backyard and aspire to be like him.''Players like Jadeja and Ashwin lack this quotient.' IMAGE:......

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GUJARAT, HIMACHAL GO TO POLLS

The Bharatiya Janata Party was on Thursday poised for a landslide victory in Gujarat to retain...
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