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Prasoon Joshi: Manto's impact is imprinted on me forever

On Saadat Hasan Manto's 100th birth anniversary, National Award-winning lyricist Prasoon Joshi talks about the writer who he first couldn't fathom and was prohibited from reading and yet went on to......

Prasoon Joshi: Is baar nahin

Lyricist Prasoon Joshi sent us this poem that he wrote after the Mumbai terror attacks. Says the ad guru and film lyricist, "I believe it should reach as many people as possible because it is our......

And the size of the scam? Rs 1,541!

The Telgi stamp paper scam has claimed another casualty, and his name is Prasoon Agrawal alias Abhay Bansal, from whose residences in Nashik and Panvel bags full of old currencies and stamps have......

'Foreign notes found in Nashik are outdated'

A good quantityof the foreign currency notes found in Prasoon Agarwal alias Abhay Bansal's residence in Nashik on Monday were outdated. Some of the notes were from the erstwhile East Pakistan......

Government overhauls board of Indira Gandhi Centre for Arts, appoints new head

The government on Thursday reconstituted the board of Indira Gandhi National Centre for the Arts, appointing senior journalist Ram Bahadur Rai as the president of the trust. Rai, former news editor......

Creative people are not contract killers: Prasoon Joshi

Prasoon Joshi, president, McCann Worldgroup South Asia, says creativity can flourish irrespective of scale, but needs a culture of fluidity. Have the definition and the parameters to reckon......

Meet one of India's topmost admen

Over masala tea and sandwich, the 40-year old McCann India chairman Prasoon Joshi says advertising is now less about a make-believe wonder world. The ad, which went on to win the Silver Lion at......

Prasoon Joshi on ads, awards and brain drain

Advertising agency McCann Erickson won four Lions at Cannes. Its film for Happydent chewing gum won a silver Lion in the sub-category Sweet Foods and Snacks as well as a bronze for Best Use of......

Ad gurus upstaged by new names in Asian rankings

It would be natural to expect creative ad honchos like Prasoon Joshi, Piyush Pandey or R Balakrishnan (Balki) to enter any elite list of top creative people in Asia. But, according to the latest......

'Can't farmers choose their livelihoods too?'

The last few months have been fraught with unwanted limelight for Prasoon Mukherjee who, as chairman of Universal Success, is the Indian partner of the Salim Group which is at the centre of a......

'India is such a fantastic country'

Image: Prasoon Joshi cleans the streets outside the Sofi Mahal building in Lalbaug, South Mumbai, as part of Prime Minister Narendra Modi's Swachh Bharat Abhiyan. Photograph: Sahil Salvi 'I was......

'Getting the Padma Shri is a different high'

Bollywood veterans Amitabh Bachchan and Dilip Kumar, along with filmmaker Sanjay Leela Bhansali and noted lyricist Prasoon Joshi, are up for one of India's highest civilian honours -- the Padma......

PIX: Now, Prasoon Joshi sweeps the streets

Ad guru and lyricist Prasoon Joshi recently did his bit for Narendra Modi's Swachh Bharat Abhiyan. He picked up the broom and cleaned the streets outside the Sofi Mahal building in Lalbaug,......

Prasoon Joshi: If you aim to be authentic, you have to borrow from your life

'My parents weren’t very ambitious for my career. All they wanted for me was a secure future. So they figured if someone is paying me for my work and I’m not asking them for......

Prasoon Joshi: Not necessary to use vulgar word in item songs

The presence of National Award winning lyricist Prasoon Joshi at the Jaipur Literature Festival drew a packed house at the sessions he attended. He composed the lyrics for Hawan Karenge from the......

'Retirement from Test cricket won't affect Brand Dhoni'

Mahendra Singh Dhoni's brand value worth millions of dollars will undergo a change after his retirement from Tests but it is unlikely that the poster boy from Ranchi will go downhill in the world......
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Kamal Haasan records last song in 'Vishwaroopam 2'

Actor-filmmaker Kamal Haasan revealed on Tuesday he has recorded the last song from upcoming trilingual spy thriller "Vishwaroopam 2", a sequel to... ...

http://www.prokerala.com/news/articles/a743111.html
What drives brands to up the ante on ads?

Is it a last ditch attempt to reassure consumers, or a way to gain the upper hand at the negotiating table, or is it just a way of exhausting the... ...

http://www.rediff.com/money/report/what-drives-brands-to-up-the-ante-on-ads/20170522.htm
Nuclear scientist detained in US, kin seek help

Bulandshahr-based parents of TK Bhardwaj, a former Nuclear Scientist at A&M University in the US, are running from pillar to post since December... ...

http://www.dnaindia.com/india/report-nuclear-scientist-detained-in-us-kin-seek-help-2434297
It's very superhero-like

'Usually, my characters are flawed but this one is extraordinary.' Kangana Ranaut discusses her new film Manikarnika: The Queen of Jhansi.  ... ...

http://www.rediff.com/movies/report/kangana-on-her-queen-of-jhansi-film-its-very-superhero-like/20170505.htm
Prasoon Joshi

Writer Prasoon Joshi, who is penning the dialogues and lyrics for the upcoming film "Manikarnika - The Queen Of Jhansi", says he considers the... ...

http://www.prokerala.com/news/articles/a738384.html

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