60-year old, but Fevicol ads are as quirky as ever

Fevicol has played with its advertising to convert an adhesive, a product that bore none of the glamour and glitz of consumer goods, into a loved and recalled brand. Time was when industrial glue......

Martin Sorrell: 'Massive changes sweeping advertising'

'You have to tear it all down if you want to build something new tomorrow.' Photograph: Adeel Halim/Reuters A new-age digital advertising and marketing services company, S4 Capital, which was......

2019 poll ad spend to double to Rs 30 bn

Parties expected to splurge a fourth of advertising budget on social media. IMAGE: Political flags and banners on the streets. PhotographS: Kind courtesy INC/Twitter, BJP/Twitter Over the past few......

A first for an Indian! Piyush Pandey is Ogilvy's global creative head

This is the first time that an Indian has been elevated to this position, highlighting the growing importance of the domestic advertising industry in the global space.Viveat Susan Pinto reports.......

IPL 11 promises bigger, better and brighter season

Best vs Best. Tiger vs Tiger.Star India, BCCI team up for a high decibel campaign for the cricket jamboree.Urvi Malvania reports. IMAGE: Actress Jacqueline Fernandez performs during the IPL 9......

How Dalmiya revolutionised sports broadcast in India

IMAGE: Jagmohan Dalmiya changed BCCI’s face forever. Photograph: PTI The Board of Control for Cricket in India (BCCI) is the richest cricket governing body in the world, but there was a time......