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Here's a novel way to advertise on mobiles, courtesy LBS

Imagine you’re chatting with a friend using an application on your mobile phone, when a Shoppers Stop ad pops up -- not a regular, intrusive ad but one that seems to understand where you are......

Mumbai hosts 'Mahakumbh' for entrepreneurs

The annual flagship event of TiE (The Indus Entrepreneurs), TiE Entreprenur Summit, attracted more than 1,500 participants and 65 investors in Mumbai.The two-day event, which was held at Bombay......

Google+ continues to confuse users

Lakshman Sharma has been on Google+ since it was launched in July. Ask him how many times he logs on to the social networking site, and he says "Once in 2-3 days."Sharma, who mainly uses Google+ to......

CEO Bartz's exit clouds Yahoo! India prospects

Almost two years ago, when Carol Bartz visited India as the new chief of Yahoo!, she had appealed for a renewed belief in the company's prospects, both globally, as well as in India. She had also......

New media outsourcing to India picks up

Foreign companies have begun outsourcing new media work such as online reputation management, data mining, influencer identification and crisis management directly to small and mid-sized Indian......
  Web results for Pinstorm
Going beyond likes and tweets

Online shoppers are zealous bargain hunters, creating a Catch-22 situation for portals: To discount or be profitable. But that is no deterrent for... ...

http://www.smartinvestor.in/market/Features-255191-Featuresdet-Going_beyond_likes_and_tweets.htm
Franchise India organised & hosted Entrepreneur India 2014

The theme of the show was Connecting the Worlds- Bridging the Old and the New. One of the main reasons to organised the show was to scrutinize who... ...

http://www.webnewswire.com/node/3606051
Social media lessons for brands as shampoo ad slip-up goes viral

This story was first published on September 2011. It is being republished due to a technical error. Mumbai: On Saturday, Delhi-based... ...

http://www.livemint.com/Specials/JRVTVFkBHb8ZRFaevYrJWP/Social-media-lessons-for-brands-as-shampoo-ad-slipup-goes-v.html
Industry says ouch!

MUMBAI: Budget 2014 brought with it the announcement that the 12.36 per cent service tax would be levied on online and mobile advertising also.... ...

http://www.indiantelevision.com/specials/event-coverage/budget-2014/online-advertising-taxed-a-good-move-140710
Now SMBs log on to Facebook to maximise business

Whoever thought that Facebook is appropriate only for controversial psychology experiments, envy (or pity) inducing selfies or political... ...

http://economictimes.indiatimes.com/features/brand-equity/now-smbs-log-on-to-facebook-to-maximise-business/articleshow/38021096.cms

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