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All about Piaggio's top-down strategy

While Vespa, the most expensive scooter in India, will remain a niche player, the Italian firm wants the iconic brand to create a buzz about its less expensive scooters that would follow soon.......

Pawar seeks more jobs for locals at Vespa plant opening

Agriculture Minister Sharad Pawar on Saturday pitched for jobs for the locals while inaugurating Piaggio's Vespa plant in Baramati, saying it was a lacuna that needed to be filled. He made the......

Vespa maker set for Indian return

Italy's Piaggio is to reintroduce the Vespa into India's two-wheeler market as part of a wider push into Asia after what will have been an absence of more than a decade.The company said on Tuesday......

Rahul Bajaj's quick ride back into the Licence Raj era

The Licence Raj did not always mean that there was no competition - in the seventies there were half-a-dozen two-wheeler manufacturers - Ideal Java, Enfield, Rajdoot of Escorts and Lambretta -......

Sharad Pawar to Piaggio: Give more jobs to Baramati locals

Union Agriculture Minister Sharad Pawar on Saturday joined the give-more-jobs-to-the-sons-of-the-soil bandwagon.Inaugurating Piaggio Vehicles India Limited's manufacturing plant in Baramati, Pawar......
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Piaggio Vespa launches SXL and VXL in India

Piaggio launched VXL and SXL in India Carving its own path for premium niche retro styled scooters, Vespa has launched the VXL and the SXL in... ...

http://www.gaadi.com/news/piaggio-vespa-launches-sxl-and-vxl-in-india-83801
New Vespa 2015 Scooter Range Launched in India in 125cc and 150cc Versions

Piaggio has launched an upgraded range of Vespa 2015 scooters in India. The new Vespa scooter range was unveiled by Footballer Alessandro Del Piero... ...

http://www.indiacarnews.com/news/new-vespa-2015-scooter-range-launched-in-india-in-125cc-and-150cc-versions-9228/
TVS Jupiter Overtakes Hero Maestro In July 2015 [Scooter Sales]

The TVS Jupiter has been gaining sales consistently and surpassed the Hero Maestro for the second position, whereas sales for the Honda Activa have... ...

http://www.motorbeam.com/2015/08/bikes/tvs-jupiter-overtakes-hero-maestro-july-2015-scooter-sales/
Alessandro Del Piero named Vespa brand ambassador

NEW DELHI: Italian two-wheeler maker Piaggio has roped in world cup winning football player Alessandro Del Piero as global brand ambassador of its... ...

http://economictimes.feedsportal.com/c/33041/f/534022/s/490af118/sc/13/l/0Leconomictimes0Bindiatimes0N0Cindustry0Cauto0Cnews0Ctwo0Ewheelers0Cscooters0Emopeds0Cpiaggio0Eropes0Ein0Ealessandro0Edel0Epiero0Enamed0Evespa0Ebrand0Eambassador0Carticleshow0C485116390Bcms/story01.htm
Piaggio India officially opens shop in Nepal with the Vespa S and Vespa VX

Mr Stefano Pelle, Managing Director, Piaggio India Piaggio has started its operations in Nepal with the launch of Vespa VX and Vespa S. The... ...

http://www.gaadi.com/news/piaggio-india-officially-opens-shop-in-nepal-with-the-vespa-s-and-vespa-vx-83034

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