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All about Piaggio's top-down strategy

While Vespa, the most expensive scooter in India, will remain a niche player, the Italian firm wants the iconic brand to create a buzz about its less expensive scooters that would follow soon.......

Pawar seeks more jobs for locals at Vespa plant opening

Agriculture Minister Sharad Pawar on Saturday pitched for jobs for the locals while inaugurating Piaggio's Vespa plant in Baramati, saying it was a lacuna that needed to be filled. He made the......

Vespa maker set for Indian return

Italy's Piaggio is to reintroduce the Vespa into India's two-wheeler market as part of a wider push into Asia after what will have been an absence of more than a decade.The company said on Tuesday......

Want to buy this Vespa for Rs 2.1 crore?

It was the star of the classic film, Roman Holiday. The world's oldest Vespa, a handcrafted scooter that featured in the 1953 Audrey Hepburn blockbuster movie Roman Holiday, is up for auction and......

Two-wheeler makers bet big on online sales

HMSI is likely to announce a tie-up with Snapdeal for online two-wheeler sales next month.     Two of the country's largest two-wheeler companies jumped on the online sales bandwagon on......
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Vespa RED scooter launched at Rs 87,000

Piaggio India launched a new special edition scooter in India christened the Vespa RED, priced at Rs 87,000. The scooters come powered by the same... ...

http://asianetindia.com/vespa-red-scooter-launched-at-rs-87000/
Money generated from sale of Vespa RED to be used to fight

Piaggio Vehicles today said it has expanded its partnership with charitable organisation RED, under which a part of the money generated from the... ...

http://www.business-standard.com/article/pti-stories/money-generated-from-sale-of-vespa-red-to-be-used-to-fight-117092901114_1.html

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