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All about Piaggio's top-down strategy

While Vespa, the most expensive scooter in India, will remain a niche player, the Italian firm wants the iconic brand to create a buzz about its less expensive scooters that would follow soon.......

Pawar seeks more jobs for locals at Vespa plant opening

Agriculture Minister Sharad Pawar on Saturday pitched for jobs for the locals while inaugurating Piaggio's Vespa plant in Baramati, saying it was a lacuna that needed to be filled. He made the......

Vespa maker set for Indian return

Italy's Piaggio is to reintroduce the Vespa into India's two-wheeler market as part of a wider push into Asia after what will have been an absence of more than a decade.The company said on Tuesday......

Two-wheeler makers bet big on online sales

HMSI is likely to announce a tie-up with Snapdeal for online two-wheeler sales next month.     Two of the country's largest two-wheeler companies jumped on the online sales bandwagon on......

How Brijmohan Lall Munjal revolutionalised the two-wheeler industry

Brijmohan Lall Munjal, who died recently, changed the dynamics of the motorcycle industry by introducing fuel-efficient, low-maintenance Japanese bikes in the early 1980s. Those were the days my......
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Piaggio launches Aprilia SR 150 in India priced at Rs 65,000

Italian two-wheeler maker Piaggio, manufacturer of Vespa scooters, on Monday launched 150cc-Aprilia SR 150 crossover bike priced at Rs 65,000... ...

http://www.businesstoday.in/sectors/auto/piaggio-launches-aprilia-sr-150-in-india/story/236400.html
Aprilia to add more scooters in the SR range

Aprilia is reportedly planning to expand its SR range of scooters in the Indian market. Recent media reports suggest that the Italian two-wheeler... ...

http://www.team-bhp.com/news/rumour-aprilia-add-more-scooters-sr-range
Aprilia SR150 India launch price INR 65,000

Through H1 2016, the Indian scooter segment has reported 20 percent growth over H1 2015. Aprilia SR 150 scooter is going to be marketed as a... ...

http://www.bombaynews.net/index.php/sid/245947619
Soho Square wins Piaggio's creative duties

MUMBAI: Soho Square has been handed the creative duties of Piaggio brands, Aprilia and Vespa, after a multi-agency pitch. This comes on the back of... ...

http://www.indiantelevision.com/mam/media-and-advertising/account/soho-square-wins-piaggios-creative-duties-160718
54,740 units of new Suzuki Access 125 recalled in India

Suzuki Motorcycle India has announced a recall for 54,740 units of the new Access 125. According to the manufacturer, the Suzuki Access 125 is... ...

http://m.overdrive.in/news/54740-units-of-new-suzuki-access-125-recalled-in-india/

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