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All about Piaggio's top-down strategy

While Vespa, the most expensive scooter in India, will remain a niche player, the Italian firm wants the iconic brand to create a buzz about its less expensive scooters that would follow soon.......

We are very POSITIVE on India: Piaggio chairman

The economic squeeze may be getting tighter in the euro zone -- and more so in Italy apart from Greece and Spain -- with every passing day. But that has in no way deterred group Chairman and CEO of......

Sharad Pawar to Piaggio: Give more jobs to Baramati locals

Union Agriculture Minister Sharad Pawar on Saturday joined the give-more-jobs-to-the-sons-of-the-soil bandwagon.Inaugurating Piaggio Vehicles India Limited's manufacturing plant in Baramati, Pawar......

Pawar seeks more jobs for locals at Vespa plant opening

Agriculture Minister Sharad Pawar on Saturday pitched for jobs for the locals while inaugurating Piaggio's Vespa plant in Baramati, saying it was a lacuna that needed to be filled. He made the......

Piaggio to re-enter scooter segment

Three-wheeler manufacturer Piaggio Vehicles said on Tuesday that it will re-enter the scooter segment by introducing its 'Vespa' model by March next year and is also evaluating a possible foray......
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  Web results for Piaggio
Vespa RED scooter launched at Rs 87,000

Piaggio India launched a new special edition scooter in India christened the Vespa RED, priced at Rs 87,000. The scooters come powered by the same... ...

http://asianetindia.com/vespa-red-scooter-launched-at-rs-87000/
Money generated from sale of Vespa RED to be used to fight

Piaggio Vehicles today said it has expanded its partnership with charitable organisation RED, under which a part of the money generated from the... ...

http://www.business-standard.com/article/pti-stories/money-generated-from-sale-of-vespa-red-to-be-used-to-fight-117092901114_1.html

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Coming to India and making

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