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Marketing guru Philip Kotler returns to India

Even at 81, the grandfather of marketing management has what it takes to show the way to the young tribe of modern day marketers. That’s what Philip Kotler did on Thursday while addressing......

Ads in cyberspace find their mark

The fledgling online advertising industry is expected to grow four-fold by 2014.Marketing guru Philip Kotler has often cautioned that the average company taps a mere 10 per cent of the internet's......

5 lessons from Philip Kotler

Philip Kotler was once told, "I thought you were the author of one book (Marketing Management) and 34 versions of it." The man who's been called the "messiah of marketing" smiles as he recalls the......

India is on a roll, says Philip Kotler

Philip Kotler is revered the world over by managers as the Guru of Marketing.On a visit to India, Dr Kotler spent an hour on the Rediff Chat on Thursday, July 20, responding to readers' queries on......

Chat with Philip Kotler!

For millions of managers worldwide, Philip Kotler is the marketing guru, the brilliant thinker who has defined and redefined the rules of the game.The Financial Times considers Dr Kotler, along......
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Decoding the Marketing Moghul of Bollywood

While he might not accept the title readily, the fact that SRK has revolutionised marketing in Bollywood is undeniable While Shah Rukh Khan... ...
"Wonderful Indonesia" names marketing guru its tourism ambassador

The article below represents a preview only and is not meant for reuse or republishing. JAKARTA, Oct. 11 -- Marketing guru Philip Kotler has... ...
A Leaf From The Lives of Ten Achievers

Legends are born out of ordinary men but their determination and confidence in facing difficult situations makes them extraordinary. Reflecting the... ...
Sports startups are flourishing in India

Young entrepreneurs having a keen interest in sports are exploring new avenues for investing in the lucrative sports sector . Don't believe us?... ...

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Coming to India and making

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