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Philip Kotler

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Marketing guru Philip Kotler returns to India

Even at 81, the grandfather of marketing management has what it takes to show the way to the young tribe of modern day marketers. That’s what Philip Kotler did on Thursday while addressing......

Ads in cyberspace find their mark

The fledgling online advertising industry is expected to grow four-fold by 2014.Marketing guru Philip Kotler has often cautioned that the average company taps a mere 10 per cent of the internet's......

5 lessons from Philip Kotler

Philip Kotler was once told, "I thought you were the author of one book (Marketing Management) and 34 versions of it." The man who's been called the "messiah of marketing" smiles as he recalls the......

India is on a roll, says Philip Kotler

Philip Kotler is revered the world over by managers as the Guru of Marketing.On a visit to India, Dr Kotler spent an hour on the Rediff Chat on Thursday, July 20, responding to readers' queries on......

Chat with Philip Kotler!

For millions of managers worldwide, Philip Kotler is the marketing guru, the brilliant thinker who has defined and redefined the rules of the game.The Financial Times considers Dr Kotler, along......
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It's all in the drive

A substantial part of Eicher Motors' success story can be attributed to Siddhartha Lal's conviction in Royal Enfield, a struggling business back in... ...

http://forbesindia.com/article/super-50-companies-2015/eicher-motors-its-all-in-the-drive/40705/1
IIPM's Arindam Chaudhuri reboots business model

fighting with regulators for years, he has decided to close all IIPM campuses; instead his team will teach in other B-schools After nearly two... ...

http://www.afaqs.com/news/story/44862_IIPMs-Arindam-Chaudhuri-reboots-business-model
- Innovations leading to H&W product development

It is said that 30 per cent of the world economy is represented by the cumulative value of all revenue derived from global food and beverage value... ...

http://www.fnbnews.com/article/detnews.asp?articleid=37331§ionid=6
Be Unreasonable and Give Back to Society

Previous story: Godrej LOCKSS transforms home d├ęcor space through design-led innovation- Next story: Government for transparency in... ...

http://www.apnnews.com/2015/06/03/be-unreasonable-and-give-back-to-society/

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Coming to India and making

Success in manufacturing is not just about being cheap - cheap labour, cheap land, cheap power...
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