The way video is being watched and monetised is changing.This is the first thing that stands out as the penetration of smart TVs continues to rise. IMAGE: Kindly note the image has been posted......
With Katrina Kaif as brand ambassador, will Lenskart be able to steer customers away from local opticians and keep them loyal? Signing up a Bollywood star as brand ambassador is usually the......
As e-commerce companies learn to live with lower valuations, Lenskart is defying the trend. Last fortnight, when the Delhi-based start-up raised Rs 400 crore (Rs 4 billion) in a new round of......
More and more companies are warming up to the idea of reverse mentoring. It might be un-Indian to flip the traditional roles of mentor and mentee, but with reverse mentoring, companies in India are......
Tanya Sareen, a 25-year-old professional, goes for shopping anytime she wants. She chooses her dress in the store and asks for the correct fit and her preferred colour.Next, she does a trial to see......
There are serious entrepreneurs with some innovative ideas, like the young women from Bangalore who run a business selling packaged flowers for poojas, or the enthusiastic duo who want to......