The campaign became so popular that in just four days of its launch, Vodafone received over 90 million impressions, dominating the category with an... ...http://www.financialexpress.com/industry/tech/emojis-the-new-language-of-brand-communication-to-connect-with-digital-masses/347112/
Here's how brands that appear to have been around for as long as the dinosaurs are adapting to a vastly different marketing universe. They are... ...http://economictimes.indiatimes.com/magazines/brand-equity/here-is-how-old-school-marketers-are-mastering-social-media/articleshow/53284724.cms
To multiply efforts, a consortium of companies in an industrial region can pool a portion of their CSR funds to undertake large projects that can... ...http://forbesindia.com/blog/economy-policy/conquering-the-waterloo/
The sports talent manager on India's most valuable athletes, his early struggles and the 2016 Rio Olympics New Delhi: Neerav Tomar made a strange... ...http://www.livemint.com/Leisure/evJSpSguFxhInBN41QHi0M/You-need-stars-for-brand-value-mass-reach-Neerav-Tomar.html
Senior vice-president of marketing at United Breweries, Samar Singh Sheikhawat, says the consumer is far more promiscuous today than he ever was... ...http://www.livemint.com/Companies/b2s6Uhn1jL3olT0Jvt4RWM/A-marketers-job-is-much-tougher-now-Samar-Singh-Sheikhawat.html
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