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PepsiCo fizz back in cricket

After IPL exit, beverage maker signs up as first BCCI on-ground sponsor Beverage maker PepsiCo's four-year on-ground cricket sponsorship deal for domestic and international matches played at home......

Coca Cola to sponsor two IPL teams

The cola war between Coke and Pepsi is extending to the IPL turf, with Coca Cola replacing rival PepsiCo as sponsors of Mumbai Indians and Kings XI Punjab in the fourth season of the T20......

Will brand Dhoni get its magic back?

With a drop in the number of endorsements and the fees he commands, the iconic cricketer is casting himself in a new image. Can he get his groove back? MS Dhoni has been staring down television......

Amul, Amazon among most recalled brands this IPL

Coca-Cola, third on the brand recall list, culled by Hansa Research, has a better recall ROI For brands, the Indian Premier League, the annual T20 cricket tournament organised by the Board of......

After IPL success, cricket stars to bag big endorsement deals

While IPL veterans such as Suresh Raina, Virat Kohli and Yuvraj Singh continue to impress on the field, new players from India and abroad have caught the attention of brand managers. The......

Bigg Boss to go bigger than ever for new season

In the past five years, Colors didn't make any money on its flagship show Bigg Boss, though it had a huge impact on the popularity of the channel (in terms of overall viewership), putting it among......

IPL-9 Schedule

IMAGE: Chinese mobile company Vivo replaced PepsiCo as the title sponsor of the Indian Premier League. The change was necessitated after the beverage giant's sudden pull out from a five-year deal......

5 months after pulling out of IPL deal, Pepsi back as BCCI sponsor

Beverage major PepsiCo, which pulled out as title sponsors of BCCI's Indian Premier League in October, on Thursday entered into a four-year partnership with the apex cricket body as an associate......

China's Vivo replaces Pepsi as IPL title sponsor

IMAGE: Chinese mobile phone maker Vivo to replace beverage giant Pepsi as title sponsor of IPL. Photograph: BCCI Chinese mobile company Vivo replaced PepsiCo as the title sponsor of the......

Pepsi wants to end IPL sponsorship deal

‘They have shown a willingness to move out of the deal from this season because of their own interests and not because of disrepute’ 'We are in talks with other sponsors as well, so the......

Pepsi threatens to withdraw sponsorship if IPL mess not cleaned up

PepsiCo has been is forced to mull over its sponsorship deal with the Indian Premier League following the controversies around the cricket tournament. Pepsi had signed a Rs 396 crore-worth......
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  Web results for Pepsi Ipl
How demonetisation may help Paytm turn around sooner than expected

A report by Deloitte, part of company filings submitted by Paytm and reviewed by Business Standard, valued the company's share price at Rs 3,525.... ...

http://smartinvestor.business-standard.com/market/Compnews-427952-Compnewsdet-How_demonetisation_may_help_Paytm_turn_around_sooner_than_expected.htm
Rajeev Beotra joins HT as CEO of HT English; Venkat Shankar named Executive Director Revenue

Benoy Roychowdhury has now been appointed Chief Relationship Officer & Executive Director Growth Businesses, a newly created role BestMediaInfo... ...

http://www.bestmediainfo.com/2016/11/rajeev-beotra-joins-ht-as-ceo-of-ht-english-venkat-shankar-named-executive-director-revenue/
When I started my fans trolled me, says Ssumier Pasricha of 'Pammi Aunty' fame

If you haven't heard of Pammi Aunty, youre probably doing the internet wrong, say the TV channels, newspapers, and magazines, that have been... ...

http://economictimes.indiatimes.com/magazines/brand-equity/when-i-started-doing-commercial-videos-my-fans-started-trolling-me-pammi-aunty-aka-ssumier-pasricha/articleshow/55182785.cms
Mumbai Indians to take on Rajasthan Royals in opening clash of CLT20 2013

MUMBAI: Mumbai Indians, the Pepsi IPL 2013 winners, will play Rajasthan Royals, who finished third in the same competition, in the inaugural group... ...

http://www.indiantelevision.com/headlines/y2k13/july/july109.php
From Induslnd's Anil Ramachandran to DBS Bank's Sheran Mehra, marketers pick their hottest ad players

Aditya Bagri, Director, Bagrrys India Ad: Pepsi - Nothing official about it (1996). Even though the campaign features many cricketing greats such... ...

http://economictimes.indiatimes.com/magazines/brand-equity/from-induslnds-anil-ramachandran-to-dbs-banks-sheran-mehra-marketers-pick-their-hottest-ad-players/articleshow/54677054.cms

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