epsiCo India today said it has started a daily "digital listening" to gauge online sentiment around its brands. The comments came in the wake of... ...http://www.business-standard.com/article/pti-stories/pepsi-chief-wants-brands-to-take-social-media-more-seriously-115090300921_1.html
In handling negative media, the BJP can take a page from the way brands have handled crises — such as the worms in Cadbury or pesticides in colas... ...http://www.firstpost.com/politics/what-amityville-shah-and-bjp-can-learn-from-pepsi-coke-cadbury-2419636.html
Sundeep Malhotra HomeShop18 s former CEO Sundeep Malhotra has co-founded a new online venture that connects users with professionals for home... ...http://techcircle.vccircle.com/2015/09/02/former-homeshop18-ceo-sundeep-malhotra-launches-renomania/
By Robin David SAN FRANCISCO: Despite the controversies surrounding his tenure as Apple chief executive, John Sculley constantly refers back to his... ...http://economictimes.feedsportal.com/c/33041/f/534022/s/497f6148/sc/28/l/0Leconomictimes0Bindiatimes0N0Ctech0Chardware0Cwant0Eto0Ebe0Ein0E50A0E70A0Emarkets0Ein0Eindia0Eby0E20A170Ejohn0Esculley0Eobi0Eworldphone0Carticleshow0C48770A10A40Bcms/story01.htm
New Delhi: PepsiCo India on Tuesday launched a festive advertising campaign for its salted snack brand Kurkure and said it will introduce special... ...http://www.livemint.com/Consumer/NPBkEkdVsMXSv4vUc0zfPO/PepsiCo-launches-new-festive-Kurkure-ad.html
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