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'Tell the world our story'

Readers tell us how they coped on Terrible Tuesday and its awful aftermath. Reproduced almost verbatim:I am Priya, an old resident of Panvel, now settled in Melbourne, Australia. My parents are......

Testimonies of courage & concern

Readers tell us how they coped on Terrible Tuesday. Reproduced almost verbatim:27th July 05 would always remain in my mind, as a memorable day for the many lessons it gave us. That day I was in......

A salute to the Mumbaikar spirit

Readers tell us how they coped on Terrible Tuesday.Thanks for coming up so fast with a help line and rising to the occasion. Most of the people have returned home and at some places things are as......

Parle knocks on Bombay HC doors over Mango Bite

Parle Biscuits, the maker of candies Mango Bite and Kachha Mango Bite, has approached the Bombay High Court over the issue pertaining to the recall of the latter by the Food & Drug Administration......

Parle to launch 'green' drive

Biscuit-maker Parle Products aims to sensitise 80 lakh (8 million) people across India on reducing wastage of plastic through a plantation drive to go green, which begins next month.Parle will......

Brand IPL still scores heavily

The sixth edition of the Indian Premier League got off to a flying start on Tuesday.But away from the glitter, many industry experts had raised doubts over the T20 tournament’s effectiveness......

Sunfeast targets the creamy layer

In July 2003, ITC forayed into the biscuits market with its Sunfeast range of glucose, marie and cream biscuits.Twelve years since, ITC is now well ensconced in the biscuits space, a segment......

Global brands rule the 'trust' roost

Trust Research Advisory (TRA), a part of communications and media services provider, Comniscient Group today launched its third edition of the annual Brand Trust Report (BTR). The report that......

Rotocross for two and four-wheelers in Mumbai

Here's a chance for motorsports enthusiasts to parade their driving skills. On Sunday, January 29, the Rotary Club of Deonar, in association with Sportscraft, will stage a Rotary Rotocross for two......

People speak for parle biscuits

QNA

Q. its tea time, are u free ?
Suparna: A. more

http://qna.rediff.com/questions-and-answers/its-tea-time-are-u-free-/25498958/answers/

Q. Have you tried Parle Gold Star Biscuits as such-Just not because Big B endorses that ??
RANGBARSE: A. yes! abhi t chai hi pee raha hun witgh parle-G biscuits! more

http://qna.rediff.com/questions-and-answers/have-you-tried-parle-gold-star-biscuits-as-such-just-not-bec/25380132/answers/25498975

Q. Are TIGER biscuit's better than PARLE G ? - PARLE G I think is the most consumed biscuit in India
Simon Waaras: A. parle has launched new marie biscuits with free glass bowls if we purchase 2 packets. we have collected 5 bowls so far .. !! more

http://qna.rediff.com/questions-and-answers/are-tiger-biscuits-better-than-parle-g----parle-g-i-think-is/25350113/answers/25380141

Q. "TERE bin mein naa dekhu subah, tere bin chalna hai saza " - aap kiske liye ye gaa rahe ho - mein apni chai ke liye ?:)P
Simon Waaras: A. If the question is which company's biscuit is eaten by most of India then the answer is Britainnia and if the question is which type of biscuit...... more

http://qna.rediff.com/questions-and-answers/tere-bin-mein-naa-dekhu-subah-tere-bin-chalna-hai-saza----aa/24952125/answers/25350126

Web results for Parle Biscuits

Decoding good value for brands

By: Gautam Talwar The Indian consumer is highly value conscious. Often, marketers simply assume that "valueconscious" means being priceconscious;... ...

http://economictimes.indiatimes.com/news/news-by-industry/services/advertising/consumer-consciousness-decoding-good-value-for-brands/articleshow/20144304.cms

Ads go off air as channel-agency slugfest continues

NEW DELHI: Advertisements disappeared from television channels across the country on Wednesday as ad agencies and broadcasters bickered over the... ...

http://economictimes.indiatimes.com/news/news-by-industry/services/advertising/dispute-over-billing-method-ads-go-off-air-as-channel-agency-slugfest-continues/articleshow/19826175.cms

Are brands obsessed with youth missing out on the the new Indian parent?

Neighbour's envy, owner's pride', remember that Onida tagline? Although it is from an advertising age long gone, it's timeless as the words... ...

http://economictimes.indiatimes.com/features/brand-equity/are-brands-obsessed-with-youth-missing-out-on-the-the-new-indian-parent/articleshow/19801773.cms

Parle diversifies beyond ubiquitous Parle-G biscuit

than 80 years, it's been a popular landmark in suburban Mumbai. Ask any shopkeeper in Vile Parle for directions to the Parle Products factory and... ...

http://businesstoday.intoday.in/story/parle-diversifies-from-biscuits-to-snacks/1/194174.html

Nothing Works Against You But Your Own Incompetence

In 1962, I graduated from MIT and returned to India to join my father's business. He wanted me to set up a new soft drink manufacturing plant at... ...

http://business.outlookindia.com/article.aspx?284947

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Rediff News

Parle Biscuits

News for Parle Biscuits

'Tell the world our story'

Testimonies of courage & concern

A salute to the Mumbaikar spirit

Parle knocks on Bombay HC doors over Mango Bite

Parle to launch 'green' drive

Brand IPL still scores heavily

Sunfeast targets the creamy layer

Global brands rule the 'trust' roost

Rotocross for two and four-wheelers in Mumbai

People speak for parle biscuits

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