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Devika Bulchandani has shattered the glass ceiling for good

IMAGE: Devika Bulchandani, Global CEO Ogilvy. Illustration: Dominic Xavier/Rediff.com Ogilvy, one of the world's leading advertising agencies, will for the first time have an Indian-origin......

Are ad agencies being re-invented?

Or is all of media being re-invented, asks Ajit Balakrishnan.Illustration: Dominic Xavier/Rediff.com In the period from 1971, when I graduated from IIM Calcutta, till today, I have lived and......

Now, Swachh Bharat seeks global facelift

The focus on Swachh Bharat has sharpened with Prime Minister Modi asking ministers to show the outcomes of schemes launched since the NDA government came to power Swachh Bharat, which was ranked......

The secret behind successful marketing

Stories need to be unleashed to lead the consumer rather than be led by her, says Madhukar Sabnavis. Seth Godin in his book All Marketers are liars says that marketing is about storytelling.......

Hill & Knowlton Asia gets nod to set up Indian arm

Leading international communications agency Hill & Knowlton Asia Pacific has received clearance to set up a 100 per cent subsidiary in India that will offer public relations and public affairs......

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Ogilvy Public Relations

News for Ogilvy Public Relations

Devika Bulchandani has shattered the glass ceiling for good

Are ad agencies being re-invented?

Now, Swachh Bharat seeks global facelift

The secret behind successful marketing

Hill & Knowlton Asia gets nod to set up Indian arm

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