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That's how outdated views about women are!

A new ad campaign from UN Women, an organization dedicated to gender equality and the empowerment of women, has highlighted how bigoted and outdated views about women still are even in the domain......

Bell Bajao ad campaign wins international laurel

Breakthrough, an organization that uses popular media to advocate women's rights in India and fight for stronger immigrants' rights in the United States, has won the Cannes Silver......

Human-train strikes a chord

Even Ogilvy & Mather's India chief Piyush Pandey, the veteran of many iconic campaigns, including Vodafone's Zoozoo and Fevicol, felt a little caught out when the Indian Railways got in touch with......

Postal department ropes in Ogilvy & Mather

The department of post has stepped into a high gear for a total revamp of its image. It has partnered with Ogilvy and Matherto help design a new logo and new uniforms to keep up with its new......

How Motorola captured second spot in Nokia country

Take a second look at Loveleen Raina's email signature -- the word "Razr" appears before her cellphone number. Ogilvy & Mather's vice president, account management, isn't above a bit of subtle......

Piyush Pandey is vice chairman of O&M A-Pac

Piyush Pandey was elected the vice chairman of Ogilvy & Mather Asia Pacific by the agency's regional board on Friday.Pandey will continue as executive chairman and national creative director, O&M......

Ogilvy reigns supreme at Abby

Ogilvy & Mather is crowned the creative agency of the year.An Abby of sorts is how one could define the advertising awards hosted by the Ad Club, Mumbai, this year. With a host of leading agencies......

Lyricist Prasoon Joshi on Delhi 6 and Rahman

Prasoon Joshi, who was in New York recently for the world premiere of Delhi 6, admits that writing lyrics isn't the only challenge he loves while working on movies. He loves to collaborate on the......

How Dalmiya revolutionised sports broadcast in India

IMAGE: Jagmohan Dalmiya changed BCCI’s face forever. Photograph: PTI The Board of Control for Cricket in India (BCCI) is the richest cricket governing body in the world, but there was a time......
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Woo your Valentine with Cadbury Silk

Can't resist a Cadbury chocolate? Nor could the two young puppeteers in Cadbury's latest TVC for its chocolate brand Cadbury Dairy Milk Silk.... ...

http://www.afaqs.com/news/story/47106_afaqs-Creative-Showcase-Woo-your-Valentine-with-Cadbury-Silk
Campaign for Experience Bengal rolls out

The tourism department of West Bengal has rolled out its first phase of advertising campaign with a fresh brand identity to woo tourists. The state... ...

http://echoofindia.com/kolkata-campaign-experience-bengal-rolls-out-103445
Marketers need to explore rural marketing

A study conducted by IIM-Ahmedabad, MaRs, Decision Point and Geometry Global | Encompass Network reveals that marketers have yet to understand... ...

http://www.bestmediainfo.com/2016/02/marketers-need-to-explore-rural-marketing/
RScape

he research says that 22 per cent own two-wheelers, while three per cent own four-wheelers in the overall rural population. The recent research... ...

http://www.afaqs.com/news/story/47086_Forty-four-per-cent-of-our-rural-population-owns-TV-sets-RScape
Coca-Cola's 'GIF The Feeling' campaign gets trolled online

Fat, Pepsi, hell, hate, God, capitalism, homosexuality, diabetes, black, white, green, all cuss words, most words associated with religion,... ...

http://economictimes.indiatimes.com/magazines/brand-equity/coca-colas-gif-the-feeling-campaign-gets-trolled-online/articleshow/50915897.cms

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