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Nissan Student Brand Managers

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India: Nissan to tap B-school for brand promotion

It may be a late entrant in the Indian market, but that has not stopped Japanese car maker Nissan from adopting innovative ideas to promote its brand here, including tapping the students from......

Stanford guru on consumer habits

Stanford's V Seenu Srinivasan uses mathematical formulae to predict consumer behaviour.You would think he is a soothsayer of sorts. Last year, Adams Distinguished Professor at Stanford Graduate......

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