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India No.1 in consumer confidence index

For the third consecutive quarter, India has retained the top spot as the most confident nation in Nielsen's Consumer Confidence Index. India's index points stood at 129 for June-September, the......

Indian ad spend highest in APAC, up 32%

The advertising spend in India emerged as the highest in the Asia-Pacific region, surging by 32 per cent in the first quarter of 2010 when compared to the preceding three months of last year,......

HUL draws up plans to take on competitors

Stung by the sustained loss of market share to regional players, Hindustan Unilever, India's largest FMCG firm, is now drawing up district-wise distributionand pricing plans.Regional players have......

TCS-Nielsen outsourcing deal in the eye of a storm

The uproar against outsourcing work to Indian IT service providers has risen once again as Nielsen Co, the media company which signed a $1.2-billion outsourcing deal with Indian IT services......

Indians among top three brand conscious: Nielsen

An improving economy and the rapid opening-up of the Indian market has given rise to a group of affluent consumers who are more than eager to adopt the latest fashion trends.According to the latest......

Tendulkar ton in vain as Aus win thriller

- Scorecard: India vs Australia, 5th ODIA superlative 175 by Sachin Tendulkar was, in the end, not enough to help India score a come-from-behind victory over Australia in the fifth One-Day......
  Web results for Nielsen India Region
The readership conundrum

Print continues to be relevant and exerts influence on the consumer, but it can get its due from advertisers only if it has robust and regular... ...
Nielsen launches digital advertising measurement solution

he Nielsen Digital Ad Ratings will deliver the reach, frequency, gross rating point (GRP) metrics and demographics of online audiences. Nielsen... ...
Bigger may be better for TV ratings

The medium-term impact of the pooling of meters by the Broadcast Audience Research Council (BARC) and TAM Media Research will bring more small... ...
Simple, easy, and healthy

20 November 2015, New Delhi, Darshan Desai Gujarat trader makes affordable sanitary napkins and develops modern India's first mechanism to... ...
Is anyone listening?

It's the festival of lights. And for many the festival of noise courtesy exploding fireworks. In the hope of reducing the number of those belonging... ...

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Top Coverage News

Coming to India and making

Success in manufacturing is not just about being cheap - cheap labour, cheap land, cheap power...
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