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The Junk Food Conundrum

Should junk food be sold in Indian schools? Dinesh C Sharma on the Delhi high court case, the outcome of which will impact millions of school children in urban areas throughout the country In the......

Neither sport nor entertainment: The fraud called Formula One

A major antagonism is visible the world over between capitalism and democracy. But the Indian elite and the media continue to glorify capitalism, with all its sleaze. Their celebration of F1 is......

Towards a hung Lok Sabha?

Is India headed for an election in which neither the BJP-led National Democratic Alliance nor the Congress-led coalition emerges a clear winner? The prevalent wisdom is that the second possibility......

Indians among top three brand conscious: Nielsen

An improving economy and the rapid opening-up of the Indian market has given rise to a group of affluent consumers who are more than eager to adopt the latest fashion trends.According to the latest......

Starbucks filters an India brew

The all-American coffee chain says it will innovate with its menu, formats and promotional strategies to build its brand in the country Across the world, big brands have had a bruising couple of......

Maggi Noodles: Reclaiming faith in an instant

  A new Maggi advertisement harps on nostalgia, loss and the joy of rediscovery as a middle-aged man tries to impress his wife with his cooking skills Since making a comeback in the market......

Maggi to widen gap with rivals: Nestle

Nestle expects launch of new variants, apart from increasing reach and production, will boost market share Countering claims that rivals are gaining ground in the instant noodles segment,......

Now, Patanjali is giving toothache to Colgate

Both competitive intensity and environmental factors are contributing to the leading oral care brand's pain points It remains one of India's most-loved brands, according to the 2015 edition of the......

Golf, sponsors ponder Woods' absence from sport

Even the prospect of a golf landscape temporarily minus Tiger Woods is not one PGA Tour officials, advertisers and sponsors care to ponder as speculation swirls around the popular athlete's private......

Renault cleared to race in Valencia

The Renault Formula One team and Spain's Fernando Alonso were given the green light to compete in Valencia this weekend after getting a one-race suspension overturned on Monday.The governing......

Anderson unfazed by Langer's 'pussy' remarks

Unfazed by Justin Langer's "pussy" remarks, England fast bowler James Anderson says he does not need anything to spur him on for next week's fifth and final Test against Australia and claimed he......
  Web results for Nielsen Brand
Cycle Pure Agarbathies aims to double its distribution network

Mysuru-based Rs 1,000-crore NR Group's incense stick manufacturer Cycle Pure Agarbathies aims to double its distribution network in the next two... ...

http://www.deccanherald.com/content/591503/cycle-pure-agarbathies-aims-double.html
Warc sees VR and AR benefiting brands immensely in 2017

VR and AR are set to revolutionise the e-commerce industry, and the value is predicted to hit $150 billion by 2020 BestMediaInfo Bureau | Mumbai... ...

http://www.bestmediainfo.com/2017/01/warc-sees-vr-and-ar-benefiting-brands-immensely-in-2017/
Future Retail units beat demonetisation woes by offering deep discounts

Future Retail is offering consumers 10% cash back on downloading its FuturePay wallet and another 10% cash back on spends through it Mumbai: Future... ...

http://www.livemint.com/Companies/A6l846rt4cE5cd8j60qv8N/Future-Retail-units-beat-demonetisation-woes-by-offering-dee.html
Zoom Names Anne Fiedel Director of Marketing, Announces Continued Growth of U.S. Team

PRWeb 2017-01-12 Zoom Senior EVP stresses importance of capitalizing on the strengths of key team members and continuing to bring in new talent.... ...

http://www.bizwireexpress.com/showstoryPRWeb.php?storyid=574016
Business in Fort Myers and Lee County Among First in Nation to Buy Digital Billboards Online

PR.com 2017-01-12 Fort Meyers, FL, January 12, 2017 --( PR.com )-- American Digital Outdoor (dba ADO Florida), a premier outdoor media company... ...

http://www.bizwireexpress.com/showstoryPRcom.php?storyid=413546

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Coming to India and making

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