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The Junk Food Conundrum

Should junk food be sold in Indian schools? Dinesh C Sharma on the Delhi high court case, the outcome of which will impact millions of school children in urban areas throughout the country In the......

Neither sport nor entertainment: The fraud called Formula One

A major antagonism is visible the world over between capitalism and democracy. But the Indian elite and the media continue to glorify capitalism, with all its sleaze. Their celebration of F1 is......

Towards a hung Lok Sabha?

Is India headed for an election in which neither the BJP-led National Democratic Alliance nor the Congress-led coalition emerges a clear winner? The prevalent wisdom is that the second possibility......

Indians among top three brand conscious: Nielsen

An improving economy and the rapid opening-up of the Indian market has given rise to a group of affluent consumers who are more than eager to adopt the latest fashion trends.According to the latest......

Starbucks filters an India brew

The all-American coffee chain says it will innovate with its menu, formats and promotional strategies to build its brand in the country Across the world, big brands have had a bruising couple of......

Maggi Noodles: Reclaiming faith in an instant

  A new Maggi advertisement harps on nostalgia, loss and the joy of rediscovery as a middle-aged man tries to impress his wife with his cooking skills Since making a comeback in the market......

Maggi to widen gap with rivals: Nestle

Nestle expects launch of new variants, apart from increasing reach and production, will boost market share Countering claims that rivals are gaining ground in the instant noodles segment,......

Now, Patanjali is giving toothache to Colgate

Both competitive intensity and environmental factors are contributing to the leading oral care brand's pain points It remains one of India's most-loved brands, according to the 2015 edition of the......

Golf, sponsors ponder Woods' absence from sport

Even the prospect of a golf landscape temporarily minus Tiger Woods is not one PGA Tour officials, advertisers and sponsors care to ponder as speculation swirls around the popular athlete's private......

Renault cleared to race in Valencia

The Renault Formula One team and Spain's Fernando Alonso were given the green light to compete in Valencia this weekend after getting a one-race suspension overturned on Monday.The governing......

Anderson unfazed by Langer's 'pussy' remarks

Unfazed by Justin Langer's "pussy" remarks, England fast bowler James Anderson says he does not need anything to spur him on for next week's fifth and final Test against Australia and claimed he......
  Web results for Nielsen Brand
InMobi Integrates Nielsen Digital Ad Ratings to Provide Advertisers with Rigorous Audience Verification

SAN FRANCISCO , Dec. 6, 2016 /PRNewswire/ -- InMobi , a global mobile advertising and discovery platform, today announced its global integration of... ...

http://www.prnewswire.co.in/news-releases/inmobi-integrates-nielsen-digital-ad-ratings-to-provide-advertisers-with-rigorous-audience-verification-604970446.html
Great Basin's Sandra Nielsen Named a 2016 Woman Worth Watching by Profiles in Diversity Journal

GlobeNewswire 2016-12-06 SVP of Sales, Marketing and HR recognized for business leadership and career accomplishments SALT LAKE CITY, Dec. 06,... ...

http://www.bizwireexpress.com/showstoryGNW.php?storyid=146884
Here are key pillars of strategy under Umang Bedi

Umang Bedi, who recently completed 100 days at Facebook as MD, India and South Asia, believes the perfect storm is brewing in India with internet... ...

http://www.financialexpress.com/industry/facebook-india-here-are-key-pillars-of-strategy-under-umang-bedi/465316/
The secret to understanding user behavior in the App Store

Research has shown that the vast majority of mobile users who are looking to download an app already have a good idea of what they want. We know... ...

https://www.techgig.com/tech-news/editors-pick/The-secret-to-understanding-user-behavior-in-the-App-Store-80410
Cadbury rolls out ad campaign for its premium chocolate brand Fuse

Made by advertising agency Ogilvy & Mather, the humorous television spot on Cadbury Fuse features a young yoga instructor taking a class comprising... ...

http://www.livemint.com/Consumer/BaFdpqDkmHEk2MUUTyVXJK/Cadbury-rolls-out-ad-campaign-for-its-premium-chocolate-bran.html

Top Coverage News


Coming to India and making

Success in manufacturing is not just about being cheap - cheap labour, cheap land, cheap power...
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