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The Junk Food Conundrum

Should junk food be sold in Indian schools? Dinesh C Sharma on the Delhi high court case, the outcome of which will impact millions of school children in urban areas throughout the country In the......

Neither sport nor entertainment: The fraud called Formula One

A major antagonism is visible the world over between capitalism and democracy. But the Indian elite and the media continue to glorify capitalism, with all its sleaze. Their celebration of F1 is......

Indians among top three brand conscious: Nielsen

An improving economy and the rapid opening-up of the Indian market has given rise to a group of affluent consumers who are more than eager to adopt the latest fashion trends.According to the latest......

From Rs 15 lakh to Rs 1K crore: The meteoric rise of Prataap Snacks

Among the top 10 fastest growing consumer brands in the country, Yellow Diamond leverages the growing preference for local flavours in the snacks market, says Samreen Ahmad. The Indian market for......

How Hind Lever plans to take on Patanjali

In the coming months, Lever Ayush will venture into categories beyond soaps, shampoos, toothpastes, lotions and moisturisers, its current segments of operation, as it seeks to give the brand a......

Emotions are the new celebrities of advertising

Advertisers take to pitching family values and social causes, giving celebrity endorsers and flamboyance a miss. Nikhat Hetavkar reports. Nokia's emotional Diwali ad.   An old professor sits,......

Consumer confidence hits a low over job fears

Consumer confidence in India declined in the second quarter of this year amid concerns regarding job security and lower optimism on employment prospects, says market insight firm Nielsen. Besides,......

Here's your chance to play the IPL...

'Fantasy players create their own team, get phantom money and start playing the virtual game.'Samreen Ahmad reports. IMAGE: Jasprit Bumrah celebrates Mahendra Singh Dhoni's wicket during IPL-10.......

Winter Olympics Sidelights: Russian medallist suspected of doping

IMAGE:  Aleksandr Krushelnitckii, an Olympic athlete from Russia. Photograph: Cathal McNaughton/Reuters. A Russian medallist at the Pyeongchang Winter Olympics is suspected of having tested......

Golf, sponsors ponder Woods' absence from sport

Even the prospect of a golf landscape temporarily minus Tiger Woods is not one PGA Tour officials, advertisers and sponsors care to ponder as speculation swirls around the popular athlete's private......

Renault cleared to race in Valencia

The Renault Formula One team and Spain's Fernando Alonso were given the green light to compete in Valencia this weekend after getting a one-race suspension overturned on Monday.The governing......

Anderson unfazed by Langer's 'pussy' remarks

Unfazed by Justin Langer's "pussy" remarks, England fast bowler James Anderson says he does not need anything to spur him on for next week's fifth and final Test against Australia and claimed he......
  Web results for Nielsen Brand
Facebook India to help smartphone brands connect better with consumers

Gurugram: With the mobile and Internet penetration on the rise in India, Facebook India is set to prepare companies -- beginning with the... ...

http://www.sify.com/finance/facebook-india-to-help-smartphone-brands-connect-better-with-consumers-news-technology-sfqrqWcjgaadd.html
Walmart's big India deal is an admission of defeat

By Mihir SharmaWalmart Inc. might want to portray its $16 billion purchase of India's largest e-commerce firm, Flipkart Group, as a brilliant... ...

https://economictimes.indiatimes.com/industry/services/retail/walmarts-big-india-deal-is-an-admission-of-defeat/articleshow/64104838.cms
The meteoric rise of Prataap Snacks

Among the top 10 fastest growing consumer brands in the country, Yellow Diamond leverages the growing preference for local flavours in the snacks... ...

http://www.rediff.com/money/special/from-rs-15-lakh-to-rs-1k-crore-meteoric-rise-of-prataap-snacks-/20180430.htm
Here's your chance to play the IPL...

'Fantasy players create their own team, get phantom money and start playing the virtual game.'Samreen Ahmad reports. IMAGE: Jasprit Bumrah... ...

http://www.rediff.com/cricket/report/heres-your-chance-to-play-the-ipl/20180403.htm

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Coming to India and making

Success in manufacturing is not just about being cheap - cheap labour, cheap land, cheap power...
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