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The Junk Food Conundrum

Should junk food be sold in Indian schools? Dinesh C Sharma on the Delhi high court case, the outcome of which will impact millions of school children in urban areas throughout the country In the......

Neither sport nor entertainment: The fraud called Formula One

A major antagonism is visible the world over between capitalism and democracy. But the Indian elite and the media continue to glorify capitalism, with all its sleaze. Their celebration of F1 is......

Towards a hung Lok Sabha?

Is India headed for an election in which neither the BJP-led National Democratic Alliance nor the Congress-led coalition emerges a clear winner? The prevalent wisdom is that the second possibility......

Indians among top three brand conscious: Nielsen

An improving economy and the rapid opening-up of the Indian market has given rise to a group of affluent consumers who are more than eager to adopt the latest fashion trends.According to the latest......

Brick-and-mortar retailers to offer deep discounts to shore up revenue

Feel the pinch of predatory pricing by e-tailers Retail companies, which have witnessed a continuous fall in same-store sales in the 2015 financial year, are expecting sales to pick up by October,......

Celebrity endorsement deals will be under more scrutiny

Apart from celebrities embracing and discarding brands frequently, you might also see them becoming more responsive to consumer concerns about the brands they endorse, notes Alokananda Chakraborty.......

How Mondelez plans to take on Nestle

The snacking giant ropes in a new brand endorser to create buzz as Nestle's wafer-chocolate brands, KitKat and Munch, grow Like Preity Zinta and Genelia D'souza before her, actor Alia Bhatt will......

Bombay House turns evangelist for new Tata products

In the coming days, if you find a Titan wristwatch with health sensors or a Voltas air-conditioner providing air free of harmful viruses, the credit should go to a 15-member customer-centricity......

Golf, sponsors ponder Woods' absence from sport

Even the prospect of a golf landscape temporarily minus Tiger Woods is not one PGA Tour officials, advertisers and sponsors care to ponder as speculation swirls around the popular athlete's private......

Renault cleared to race in Valencia

The Renault Formula One team and Spain's Fernando Alonso were given the green light to compete in Valencia this weekend after getting a one-race suspension overturned on Monday.The governing......

Anderson unfazed by Langer's 'pussy' remarks

Unfazed by Justin Langer's "pussy" remarks, England fast bowler James Anderson says he does not need anything to spur him on for next week's fifth and final Test against Australia and claimed he......
  Web results for Nielsen Brand
FB wants to read your mind

London : Facebook Inc. this spring commissioned a San Francisco company called SalesBrain to gauge how consumers responded to ads viewed on a... ...

http://www.msn.com/en-in/news/other/facebook-is-trying-to-read-your-mind/ar-AAcsujB?srcref=rss
Facebook is trying to read your mind

People get more out of information on a mobile phone than a TV, and watching television forces the brain to work harder to combat distractions.... ...

http://www.livemint.com/Consumer/LWlUEO7LOKACqs7KKUExmN/How-Facebook-Campbell-Soup-are-trying-to-read-your-mind.html
Aviva-COFCO Health and Wellness Platform launched in China

Bejing: Aviva-COFCO Life Insurance (Aviva-COFCO), Aviva's joint venture in China, today announces the successful launch of the Aviva-COFCO... ...

http://www.asiainsurancepost.com/NewsFull.aspx?Id=1506000121
PDC BRANDS acquires Cantu® and Bodycology® from Advanced Beauty Inc.

From the Wires Jul. 1, 2015 05:04 PM STAMFORD, Conn. , July 1, 2015 /PRNewswire/ -- Beauty and personal care company, PDC BRANDS, has... ...

http://in.sys-con.com/node/3352897
Guess who's keeping PepsiCo and Coca-Cola on their toes these days

Industry's topmost beverage makers PepsiCo and Coca-Cola are now on their toes to compete with the newcomers in the Indian market. As per a report... ...

http://www.businessinsider.in/Guess-whos-keeping-PepsiCo-and-Coca-Cola-on-their-toes-these-days/articleshow/47893814.cms?utm_source=ten_minutes_with&utm_medium=Referral&utm_campaign=Content_Patnership

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Coming to India and making

Success in manufacturing is not just about being cheap - cheap labour, cheap land, cheap power...
Broswe by: A B C D E F G H I J K L M N O P Q R S T U V W X Y Z