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The Junk Food Conundrum

Should junk food be sold in Indian schools? Dinesh C Sharma on the Delhi high court case, the outcome of which will impact millions of school children in urban areas throughout the country In the......

Neither sport nor entertainment: The fraud called Formula One

A major antagonism is visible the world over between capitalism and democracy. But the Indian elite and the media continue to glorify capitalism, with all its sleaze. Their celebration of F1 is......

Towards a hung Lok Sabha?

Is India headed for an election in which neither the BJP-led National Democratic Alliance nor the Congress-led coalition emerges a clear winner? The prevalent wisdom is that the second possibility......

Indians among top three brand conscious: Nielsen

An improving economy and the rapid opening-up of the Indian market has given rise to a group of affluent consumers who are more than eager to adopt the latest fashion trends.According to the latest......

How Mondelez plans to take on Nestle

The snacking giant ropes in a new brand endorser to create buzz as Nestle's wafer-chocolate brands, KitKat and Munch, grow Like Preity Zinta and Genelia D'souza before her, actor Alia Bhatt will......

Bombay House turns evangelist for new Tata products

In the coming days, if you find a Titan wristwatch with health sensors or a Voltas air-conditioner providing air free of harmful viruses, the credit should go to a 15-member customer-centricity......

5 factors that will drive e-commerce growth

Online retail has not only captured a large share of the mind space but is increasing market share rapidly. Image: Flipkart sees fastest pace of growth. Photograph, Courtesy: Flipkart  ......

Is India's consumption story good enough?

Broad figures will tell you that almost half of that market is in India's villages, notes Shailesh Dobhal. Reading what Ratan Tata, chairman emeritus of Tata Sons, is reported to have said late......

Golf, sponsors ponder Woods' absence from sport

Even the prospect of a golf landscape temporarily minus Tiger Woods is not one PGA Tour officials, advertisers and sponsors care to ponder as speculation swirls around the popular athlete's private......

Renault cleared to race in Valencia

The Renault Formula One team and Spain's Fernando Alonso were given the green light to compete in Valencia this weekend after getting a one-race suspension overturned on Monday.The governing......

Anderson unfazed by Langer's 'pussy' remarks

Unfazed by Justin Langer's "pussy" remarks, England fast bowler James Anderson says he does not need anything to spur him on for next week's fifth and final Test against Australia and claimed he......
  Web results for Nielsen Brand
The medium term is dead

Companies such as Ola have changed the way we hail taxis and use public transport. About five years ago, there was no Ola cabs in India. The... ...

http://www.livemint.com/Opinion/1V2w1zszDTa2dopwacHJ2H/The-medium-term-is-dead.html
Americans Increasingly Concerned About the Planet They're Leaving Behind for Future Generations

From the Wires Over half of Americans don't think our society is sufficiently focused on the environment, though they are becoming less inclined to... ...

http://in.sys-con.com/node/3325506
New ways to count viewers

The interaction between the offline and online devices generates a wealth of information which is useful to the advertiser and his agency. Photo:... ...

http://www.livemint.com/Opinion/3QXskshem9l6fcbfAkqmUO/New-ways-to-count-viewers.html
Why 99.9% of FMCG innovations fail

Only 0.14% of all FMCG launches, 16,914 to be precise, from 2012 as evaluated by Nielsen are considered breakthrough innovations in the research... ...

http://economictimes.indiatimes.com/magazines/brand-equity/why-99-9-of-fmcg-innovations-fail/articleshow/46918237.cms
Why do low-involvement categories call for high levels of innovation?

Innovation becomes even more important in low involvement categories since it keeps the buzz around the brand. Points out Seema Gupta, assistant... ...

http://economictimes.feedsportal.com/c/33041/f/534029/s/456639fb/sc/15/l/0Leconomictimes0Bindiatimes0N0Cmagazines0Cbrand0Eequity0Cwhy0Edo0Elow0Einvolvement0Ecategories0Ecall0Efor0Ehigh0Elevels0Eof0Einnovation0Carticleshow0C469192390Bcms/story01.htm

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Coming to India and making

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