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The Junk Food Conundrum

Should junk food be sold in Indian schools? Dinesh C Sharma on the Delhi high court case, the outcome of which will impact millions of school children in urban areas throughout the country In the......

Neither sport nor entertainment: The fraud called Formula One

A major antagonism is visible the world over between capitalism and democracy. But the Indian elite and the media continue to glorify capitalism, with all its sleaze. Their celebration of F1 is......

Indians among top three brand conscious: Nielsen

An improving economy and the rapid opening-up of the Indian market has given rise to a group of affluent consumers who are more than eager to adopt the latest fashion trends.According to the latest......

How Hind Lever plans to take on Patanjali

In the coming months, Lever Ayush will venture into categories beyond soaps, shampoos, toothpastes, lotions and moisturisers, its current segments of operation, as it seeks to give the brand a......

Emotions are the new celebrities of advertising

Advertisers take to pitching family values and social causes, giving celebrity endorsers and flamboyance a miss. Nikhat Hetavkar reports. Nokia's emotional Diwali ad.   An old professor sits,......

Consumer confidence hits a low over job fears

Consumer confidence in India declined in the second quarter of this year amid concerns regarding job security and lower optimism on employment prospects, says market insight firm Nielsen. Besides,......

Why modern desis flock to chai cafes

Tea retail brands are personalising the brew and the experience, and hope to carve a distinct identity for their labels. IMAGE: Chaayos founder feels tea has huge potential because consumption of......

Golf, sponsors ponder Woods' absence from sport

Even the prospect of a golf landscape temporarily minus Tiger Woods is not one PGA Tour officials, advertisers and sponsors care to ponder as speculation swirls around the popular athlete's private......

Renault cleared to race in Valencia

The Renault Formula One team and Spain's Fernando Alonso were given the green light to compete in Valencia this weekend after getting a one-race suspension overturned on Monday.The governing......

Anderson unfazed by Langer's 'pussy' remarks

Unfazed by Justin Langer's "pussy" remarks, England fast bowler James Anderson says he does not need anything to spur him on for next week's fifth and final Test against Australia and claimed he......
  Web results for Nielsen Brand
How Hind Lever plans to take on Patanjali

In the coming months, Lever Ayush will venture into categories beyond soaps, shampoos, toothpastes, lotions and moisturisers, its current segments... ...

http://www.rediff.com/money/report/as-hul-takes-on-ramdevs-patanjali/20171113.htm
Emotions are the new celebrities of advertising

Advertisers take to pitching family values and social causes, giving celebrity endorsers and flamboyance a miss. Nikhat Hetavkar reports. Nokia's... ...

http://www.rediff.com/money/report/emotions-are-the-new-celebrities-of-advertising/20171101.htm
Majority of LED bulbs sold in India spurious, non-compliant with govt safety norms, says study

The Nielsen survey found that 48 percent of LED bulb brands had no mention of manufacturer's address and 31 percent brands did not have a... ...

http://www.firstpost.com/business/majority-of-led-bulbs-sold-in-india-spurious-non-compliant-with-govt-safety-norms-says-study-4185429.html
Over 70% LED products in market flout safety standards

Market research firm Nielsen found that 76 per cent brands making LED bulbs and 71 per cent of those making LED downlighters are not following the... ...

http://www.businesstoday.in/current/economy-politics/over-70-per-cent-led-products-in-market-flout-safety-standards/story/262896.html
Facebook introduces ad performance measurement solutions for advertisers

San Francisco: In a bid to provide brands way to compare advertisements performances, Facebook has introduced new measurement solutions that will... ...

http://www.sify.com/finance/facebook-introduces-ad-performance-measurement-solutions-for-advertisers-news-corporate-rjxoDOagchjdj.html

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Coming to India and making

Success in manufacturing is not just about being cheap - cheap labour, cheap land, cheap power...
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