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How Nestle got Japan to drink Coffee

 Japan today imports 500,000 tons of coffee annually.Barely 60 years earlier, it was a market that hardly sold a cup!Ad guru Sandeep Goyal reveals how Nestle won the Coffee versus Tea Battle. IMAGE......

Covid has taken sheen off India's most exclusive clubs

 Few of these highly sought-after socialising and networking hubs are seeing much activity as regulars are missing in action. The bars at the Delhi Gymkhana Club are closed. So is the Lady......

Bhutanese beer crosses the Himalayas into India

 Bhutanese brewery Ser Bhum is behind Kati Patang, a beer sold by Delhi-based Empyrean Spirits. Launched in Zesty Amber and Snappy Wheat variants in 2018, Kati Patang prides itself on being......

How brands are fighting it out on the breakfast table

 Clearly, Nestle has a fight on its hands. Whatever be the outcome of the ensuing battle, the conversation at the morning table is shaken and stirred. Last month, Nestle India, among the country's......

Why Costa may not be the right brew for Coke India

 Coca-Cola's acquisition of British coffee chain Costa, its biggest acquisition of a brand in history, faces three challenges in India. It’s no rocket science to understand why Coca-Cola Co......

Nestle, ITC, HUL: The top three bidders for Horlicks

 Names such as Danone, Dabur, Mondelez and Abbott Healthcare have also figured on the list of suitors. The country's largest beverage maker, Coca-Cola India, is the latest name on the list of......

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