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The magic mantra of Nestle

Nestle has been in India for a hundred years now. It began life in the country in 1912 as The Nestle Anglo-Swiss Condensed Milk Company (Export) Limited, importing and selling finished products in......

PepsiCo, Unilever revive Lipton Ice Tea

Food and beverages major PepsiCo and fast moving consumer goods giant Unilever are reviving their joint venture in India by re-introducing their global product, 'Lipton Ice Tea', in the country.The......

'Mobile pre-paid cards new rivals for Coke'

Cola wars are pass, it's things like mobile phone services that are the real competition for Coke products, said Neville Isdell, chairman and chief operating officer of Coca-Cola, the world's......

McDonald's mulls beverage pact with Nestle

McDonald's is exploring a tie-up with Nestle in order to expand its beverage portfolio to include iced tea and cold coffee."We are test marketing Nestle's iced tea and cold coffee at our Gurgaon......
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Global Marketing Executive Tom Fritz Tabbed to Join Chief Outsiders' West Group of Fractional CMOs

The former Fortune 500 marketer brings valuable B2C insights to mid-market enterprise clients of the Executive-as-a-Service firm SAN... ...

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