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Nadia Chauhan

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Frooti grows up with a new look

Aiming to target the youth and emerge out of the shadow of its 'kids' drink' legacy, it has changed it looks and taste Fond, childhood memory, but nary a current one -- this is what Frooti's......

Beverage, ice-cream makers smile as heat wave rises

This summer could turn out to be one of the better seasons for beverage and ice-cream makers, going by forecasts of weather conditions. This is in stark contrast to last year when companies......

Mistry keen to see more women at top positions at TGB

Cyrus Mistry, chairman of the $100-billion Tata Group, has said he was looking forward to seeing women in key leadership positions at Tata Global Beverages (TGB). “Women have been and......

World Cup: India Inc kicks off in style

If cricket is a religion in India, the FIFA World Cup must be God Himself. So it seems, going by the way Indian companies are using the platform to create some branding magic.Sports majors like......

Indian women have bigger share of corner office

Indian women may not have proportionate representation in companies, but they are better off than women elsewhere.Eleven per cent of 240 large companies -- Indian-owned as well as multinational,......

Hockey 9s: Indian women score over Malaysia

The Indian women's team put up a brilliant performance to overcome a fighting Malaysia 3-1 and register their first victory in the Lanco International Super Series, the new Hockey 9s format, at the......
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Back to basics

Temperatures may be rising across India, but at Hector Beverages things couldn't be cooler. The beverage company is all set for the Indian... ...

http://www.financialexpress.com/article/industry/companies/paper-boat-back-to-basics/61170/
Unseasonal rains to hurt ice cream, soft drink business, manufacturers keep an eye on weather updates to plan production

NEW DELHI: Ice-cream and softdrink companies have been badly hit by the weather — unseasonal rain in March and April have led to a slump in... ...

http://timesofindia.indiatimes.com/business/india-business/Unseasonal-rains-to-hurt-ice-cream-soft-drink-business-manufacturers-keep-an-eye-on-weather-updates-to-plan-production/articleshow/46822538.cms
After 30 years in the market, Frooti goes bold and contemporary

Parle Agro has earmarked spends of Rs 70 crore on a pan-India marketing drive to unveil Frooti's new logo, packaging design and a fresh summer... ...

http://www.bestmediainfo.com/2015/04/after-30-years-in-the-market-frooti-goes-bold-and-contemporary/
Nadia Chauhan, Parle Agro

Nadia Chauhan joint MD and CMO, Parle Agro Frooti's new logo resembles the stenciled stamp of approval one typically sees on mango crates. "It is... ...

http://www.afaqs.com/interviews/index.html?id=448_DOUBLEFrooti-ended-up-becoming-SINGLEkid-orientedSINGLE-because-of-its-packagingDOUBLE-Nadia-ChauhanCOMMA-Parle-Agro
Frooti grows up with a new look

Fond, childhood memory, but nary a current one - this is what Frooti's parent, Parle Agro, wants to change about it. The mango drink has been given... ...

http://wap.business-standard.com/article/management/frooti-grows-up-with-a-new-look-115031500742_1.html

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