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Ramesh Chauhan's Bisleri to take on Prakash's Frooti with mango drink

It is unclear though how Parle Agro, which has Bailey packaged water in its portfolio, will respond to Bisleri’s foray into mango juice drinks.  Twenty-five years after parting ways,......

Hotter season forecast boosts hopes of 'summer product' makers

  For the stretch between April and June, the day temperature hovers between 40 and 50 degrees Celsius in most of north and northwest India Summer this year would be hotter than usual,......

Frooti grows up with a new look

Aiming to target the youth and emerge out of the shadow of its 'kids' drink' legacy, it has changed it looks and taste Fond, childhood memory, but nary a current one -- this is what Frooti's......

Beverage, ice-cream makers smile as heat wave rises

This summer could turn out to be one of the better seasons for beverage and ice-cream makers, going by forecasts of weather conditions. This is in stark contrast to last year when companies......

Mistry keen to see more women at top positions at TGB

Cyrus Mistry, chairman of the $100-billion Tata Group, has said he was looking forward to seeing women in key leadership positions at Tata Global Beverages (TGB). “Women have been and......

Why advertisers are spellbound by IPL

As many as 80 brands are riding the digital and television broadcast this year.Arnab Dutta, Samreen Ahmad and Urvi Malvania report. IMAGE: Rishika Lulla Singh, CEO, Eros Digital, with RCB's......

Hockey 9s: Indian women score over Malaysia

The Indian women's team put up a brilliant performance to overcome a fighting Malaysia 3-1 and register their first victory in the Lanco International Super Series, the new Hockey 9s format, at the......
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"Nadia Chauhan is an ideal client..."

Jessica Walsh Partner, Sagmeister & Walsh When the Frooti business was for up for grabs in 2015, dozens of creative agencies in India, big and... ...

http://www.afaqs.com/interviews/index.html?id=578_DOUBLENadia-Chauhan-is-an-ideal-clientDOUBLE
Why advertisers are spellbound by IPL

As many as 80 brands are riding the digital and television broadcast this year.Arnab Dutta, Samreen Ahmad and Urvi Malvania report. IMAGE: Rishika... ...

http://www.rediff.com/cricket/report/why-advertisers-are-spellbound-by-ipl/20180405.htm
Salman Khan roped in to endorse Appy Fizz

Parle Agro, the largest Indian beverage company, announced Bollywood superstar Salman Khan as the new face of its brand Appy Fizz as it aims to... ...

http://www.bollywoodhungama.com/news/bollywood/salman-khan-roped-endorse-appy-fizz/
Ramesh Chauhan's Bisleri to take on Prakash's Frooti with mango drink

It is unclear though how Parle Agro, which has Bailey packaged water in its portfolio, will respond to Bisleri’s foray into mango juice... ...

http://www.rediff.com/money/report/ramesh-chauhans-bisleri-to-take-on-prakashs-frooti-with-mango-drink/20180314.htm

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