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Tagore, Hritihik, Kajol have 'benefited from consuming' Bournvita

The health drink brand from Mondelez walks the tight rope between tradition and trendy to stay relevant. Photograph: Courtesy @deep_anchor/Twitter. Bournvita is redrawing its lines of engagement......

Keeping Cadbury relevant: 'Chocolate is not all about sugar'

The Mondelez portfolio in India also includes brands like Bournvita, 5-Star. Nikhat Hetavkar finds out how it stays relevant amid strong pushback from millennials over health effects of its......

Everyone wants health in a bottle!

As competition heats up, health drink brands like GSK, Mondelez, Nestle get more aggressive with promotions and promises. Sohini Das reports. India is among the fastest growing markets for......

How Cadbury keeps hitting the sweet spot

The market share of Mondelez, which owns Cadbury, for its premium brands is way ahead of competitors, despite a stiff fight in this arena.  IMAGE: The premium segment, say experts, is around......

Bitter chocolate: Cadbury's US parent fined Rs 88.5 cr in India bribery probe

Global confectionery and food major Mondelez International will pay USD 13 million in penalty to the United States government for violating anti-corruption law by its subsidiary, the erstwhile......

Baahubali Effect changes how India makes movies

Several big budget movies, including one for Rs 300 crore on Karna and another Rs 1,000 crore movie based on Bhima, have been launched on the same model.T E Narasimhan reports. Additional inputs:......
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How to be the market leader for 80 years and counting

The brand has survived by changing with the times.Viveat Susan Pinto reports. IMAGE: Horlicks is widening its appeal, targeting college-going... ...

http://www.rediff.com/money/report/how-to-be-the-market-leader-for-80-years-and-counting/20180412.htm
Mondelez India forcing us to carry out business with dummy outlets, say Gujarat distributors

The distributors are pressing for 14 demands and have stopped all transactions with the company from March 15 ...

https://www.moneycontrol.com/news/business/mondelez-india-forcing-us-to-carry-out-businessdummy-outlets-say-gujarat-distributors_10740761.html
Better safe than sorry

Sanjay Datta Cyber security has always been discussed but never given the importance that it deserves in the boardroom. However the situation seems... ...

http://www.mydigitalfc.com/editorial/better-safe-sorry
Discovering Scale

Karan Bajaj senior vice president and general manager, Discovery Communications India When Karan Bajaj joined Discovery in November 2016, many... ...

http://www.afaqs.com/interviews/index.html?id=575_Karan-Bajaj-Discovering-Scale
Mondelez tweaks supply chain by embracing tech to power key functions

Your access to The Wall Street Journal online is subject to you not being an existing user of The Wall Street Journal online. Existing users... ...

http://www.business-standard.com/article/companies/mondelez-tweaks-supply-chain-by-embracing-tech-to-power-key-functions-118030701354_1.html

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