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Tagore, Hritihik, Kajol have 'benefited from consuming' Bournvita

The health drink brand from Mondelez walks the tight rope between tradition and trendy to stay relevant. Photograph: Courtesy @deep_anchor/Twitter. Bournvita is redrawing its lines of engagement......

Keeping Cadbury relevant: 'Chocolate is not all about sugar'

The Mondelez portfolio in India also includes brands like Bournvita, 5-Star. Nikhat Hetavkar finds out how it stays relevant amid strong pushback from millennials over health effects of its......

Everyone wants health in a bottle!

As competition heats up, health drink brands like GSK, Mondelez, Nestle get more aggressive with promotions and promises. Sohini Das reports. India is among the fastest growing markets for......

How Cadbury keeps hitting the sweet spot

The market share of Mondelez, which owns Cadbury, for its premium brands is way ahead of competitors, despite a stiff fight in this arena.  IMAGE: The premium segment, say experts, is around......

Bitter chocolate: Cadbury's US parent fined Rs 88.5 cr in India bribery probe

Global confectionery and food major Mondelez International will pay USD 13 million in penalty to the United States government for violating anti-corruption law by its subsidiary, the erstwhile......

Baahubali Effect changes how India makes movies

Several big budget movies, including one for Rs 300 crore on Karna and another Rs 1,000 crore movie based on Bhima, have been launched on the same model.T E Narasimhan reports. Additional inputs:......
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US slams Russia for 'most destructive, costly cyber-attack'

Washington: The US has slammed Russia for "the most destructive and costly cyber attack in history" that crippled computers worldwide and said it... ...

http://feedproxy.google.com/~r/MathrubhumiEnglish/~3/Z8z5dVJq8yk/us-slams-russia-for-most-destructive-costly-cyber-attack-international-cyber-world-1.2607178
Multinational CEOs say momentum in the Indian market is coming back

Modi's 'TOP' priority draws Congress' ridicule, BJP retorts 'classy' INC Monetary policy: RBI to pause for sure on Feb 7, but for how much longer?... ...

http://www.business-standard.com/article/companies/multinational-ceos-say-momentum-in-the-indian-market-is-coming-back-118020400496_1.html
Mondelez strings a new tune for an old brand, refreshes Cadbury Silk range

Requires you to share personal information like date of birth, income, location amongst other fields. This information alongwith your contact... ...

http://www.business-standard.com/article/companies/mondelez-strings-a-new-tune-for-an-old-brand-refreshes-cadbury-silk-range-118012201165_1.html
L&K Saatchi & Saatchi appoints Delna Sethna as CCO

Previously, Sethna was leading some key global businesses such as P&G brands and Mondelez at the agency. ...

http://www.afaqs.com/news/story/52211_LampK-Saatchi-amp-Saatchi-appoints-Delna-Sethna-as-CCO
Use virtual route to pamper loved ones

Save time, effort and get more variety to choose from with virtual gifting, suggest experts.Rahul Singh, Founder at The Beer Cafe (URBar), Abhishek... ...

http://www.prokerala.com/news/articles/a799191.html

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