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Misti Doi

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Amul to reposition in chocolate space

The Gujarat Cooperative Milk Marketing Federation, owner of Amul brand, said on Thursday it aims to reposition itself in the Rs 2,000-crore (Rs 20-billion) chocolate market."We are planning to......

How marketers are positioning yogurt as health food

Just a week ago, the Gujarat Co-operative Milk Marketing Federation (GCMMF), owners of Amul, launched what it called an "all-natural probiotic vitamins fortified flavoured yogurt" under the brand......
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Coming to India and making

Success in manufacturing is not just about being cheap - cheap labour, cheap land, cheap power...
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