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Changing your brand logo? Few things that can make or kill business

Is your new logo doing more harm than good? Here's a look at the issues that could potentially derail a redesign exercise, and how to get around them. Image: A wrong strategy can derail a redesign......
  Web results for Mindshift Interactive
How to not go the Ola way

Ola's recent commercial for its Rs 6/km offering was withdrawn after a backlash on social media. The ad titled Too expensive to take girlfriend out... ...

http://www.financialexpress.com/article/industry/companies/how-to-not-go-the-ola-way/247232
Six ways to promote your event #LikeAPro on social media

The relatively recent Periscope for Twitter and Facebook Live have brought live streaming to the smartphones and created a new form of engagement... ...

http://forbesindia.com/blog/business-strategy/six-ways-to-promote-your-event-likeapro-on-social-media/
Wearables Giving New Dimension To Fitness Biz

The healthcare and fitness industry is heavily banking on wearable technologies to remain competitive. Smartwatches and fitness bands are in fact... ...

http://www.cxotoday.com/story/wearables-giving-new-dimension-to-fitness-biz/
Making sense of ad blocking

Online advertising trade body Interactive Advertising Bureau (IAB) recently recommended publishers making a DEAL (detect, explain, ask and lift or... ...

http://www.financialexpress.com/article/india-news/making-sense-of-ad-blocking/235206
How to spruce up your digital resume

Image: Shutterstock Ever Googled resume samples or how to make the best creative resume? Well, then this may just turn out to be your quickest... ...

http://forbesindia.com/blog/business-strategy/how-to-spruce-up-your-digital-resume/

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Coming to India and making

Success in manufacturing is not just about being cheap - cheap labour, cheap land, cheap power...
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