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Changing your brand logo? Few things that can make or kill business

Is your new logo doing more harm than good? Here's a look at the issues that could potentially derail a redesign exercise, and how to get around them. Image: A wrong strategy can derail a redesign......
  Web results for Mindshift Interactive
When matchmaking goes the app way

At a time when 'arranged' and 'love' marriages are still hotly debated upon in the Indian milieu, a new trend of matchmaking seems to have knocked... ...
Five key steps to digital success

Given that most users are spread across various digital platforms, the need of the hour is towards considering a cross platform approach which... ...
Are brands trying it too hard?

To truly understand 21st Century marketing, it's imperative first to familiarize oneself with two critical concepts. The first of which is... ...
MindShift Interactive wins digital mandate for FCUK India

FCUK targets the 18-35 age group as well as children and women. MindShift Interactive, a digital marketing company has won the social media mandate... ...
Ten gadgets every businessman should have

In today's overwhelmingly digital age, a person on the go needs a few essential gadgets in their artillery. These now double up as a businessman's... ...

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Coming to India and making

Success in manufacturing is not just about being cheap - cheap labour, cheap land, cheap power...
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