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Mattel Inc

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Amid exits, Mattel seeks to calm nerves

Senior Asia Pacific vice-president to visit India this month, apprise related parties of developments Mattel Inc, the world’s largest toymaker, is sending its top brass to calm nerves at its......

World's 100 most ethical companies

Food and beverages maker PepsiCo and software manufacturer Adobe Systems have made it to the list of world's most ethical companies for this year which are led by CEOs of Indian origin. PepsiCo......

Toys recalled by US co safe, says China

China, the world's toy giant, has asserted that latest lab tests have proven the toys recalled by US company Mattel Inc. for a third time are up to the Chinese and European standards and are 'safe'......

Great brands are performance art

Marketers must create a dynamic (and hopefully interesting, fun, and meaningful) forum in which brands and people interact directly -- not just experientially, but in the form of mutual dialogue,......

Product recalls to cost MNCs dear

In 2006, Dell recalled 4.1 million notebook computer batteries made by Sony because of overheating and fire risks. It was the largest recall in the company's history. Then, Apple recalled 1.8......

Check out Barbie dolls modelled on Osaka

All Photographs: Kind Courtesy Naomi Osaka/Instagram Four-time Grand Slam singles champion Naomi Osaka now has her own line of Barbie dolls. The 23-year-old world No 2 tennis player, who has used......

How Manasi Joshi turns negatives into positives

'I never imagined that a doll would be made on me. It feels great to be recognised by Barbie,' says the World Para-badminton champion who was also honoured by Time magazine. IMAGE: Manasi Joshi......

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