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The Junk Food Conundrum

Should junk food be sold in Indian schools? Dinesh C Sharma on the Delhi high court case, the outcome of which will impact millions of school children in urban areas throughout the country In the......

12 biggest social-media websites in the world

Internet users spend more time on social-media sites than on any other site, according to market researcher Nielsen. With more people accessing Internet and with the rise of mobile phones, these......

GSK overtakes Colgate in sensitivity segment: Nielsen

Two years after first stepping into the sensitivity toothpaste market with the launch of Sensodyne, GlaxoSmithKline Consumer Healthcare has overtaken archrival Colgate Sensitive, with a share of 26......

Concern on Nielsen research cuts across sectors

Nielsen's woes over questions being raised on the accuracy of its data are not restricted to media and fast-moving consumer goods companies. The market research company, which has a joint......

NDTV sues Nielsen for 'taking bribes to fix ratings'

NDTV has sued a global marketing and advertising research company for allegedly manipulating viewership data in favour of channels that are willing to provide bribes to its officials, according to......

Nielsen refuses to share data with analysts

Market research agency Nielsen is to continue with its stand of not providing services to financial analysts.It was a year ago that Nielsen had suspended services to the analyst community following......

The Up DVD is a must-have!

When the funny, touching and life-affirming animated adventure Up from Pixar and Disney hit the big screens a few months ago, its producers promised that in the film, the sky is no longer the......
  Web results for Marketing Research Nielsen
DS Services Sparkletts(R) Enters Fast-Growing Sparkling Water Category

Comments May 4, 2015 - ATLANTA, GA DS Services of America, Inc. (DS Services), a subsidiary of Cott Corporation (Cott) (NYSE: COT) (TSX: BCB) and... ...

http://andhranews.net/Business/2015/DS-Services-SparklettsR-Enters-Fast-Growing-Sparkling-17601.htm
Weak monsoon to hit consumer packaged goods sector

Growth in the packaged goods sector declined to 7% in 2014, the worst in five years. Photo: AFP Mumbai: Prospects of a weak monsoon at a time... ...

http://www.livemint.com/Politics/9R49W3V2h7AxsYiJCCoFNJ/Weak-monsoon-to-hit-packaged-goods-sector.html
Want to measure customer loyalty? Try NPS

Customer loyalty is of immense value to any company. High customer loyalty indicates that your company is doing a key part of its job right. It... ...

http://www.mydigitalfc.com/news/want-measure-customer-loyalty-try-nps-381
It's time to acknowledge that digital video will completely rule media's future

BI Intelligence The future of media can be summed up in three words: video, video, and video. Every year in April and May, digital-media... ...

http://www.businessinsider.in/Its-time-to-acknowledge-that-digital-video-will-completely-rule-medias-future/articleshow/47127156.cms?utm_source=ten_minutes_with&utm_medium=Referral&utm_campaign=Content_Patnership
BARC ratings rolled out with a sample size of over 10,000 households

The Broadcast Audience Research Council (BARC) India rolled out its first ratings this week ending the ratings blackout for television... ...

http://www.medianama.com/2015/05/223-barc-ratings-rolled-out-with-a-sample-size-of-over-10000-households/

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Coming to India and making

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