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The Junk Food Conundrum

Should junk food be sold in Indian schools? Dinesh C Sharma on the Delhi high court case, the outcome of which will impact millions of school children in urban areas throughout the country In the......

12 biggest social-media websites in the world

Internet users spend more time on social-media sites than on any other site, according to market researcher Nielsen. With more people accessing Internet and with the rise of mobile phones, these......

GSK overtakes Colgate in sensitivity segment: Nielsen

Two years after first stepping into the sensitivity toothpaste market with the launch of Sensodyne, GlaxoSmithKline Consumer Healthcare has overtaken archrival Colgate Sensitive, with a share of 26......

Concern on Nielsen research cuts across sectors

Nielsen's woes over questions being raised on the accuracy of its data are not restricted to media and fast-moving consumer goods companies. The market research company, which has a joint......

NDTV sues Nielsen for 'taking bribes to fix ratings'

NDTV has sued a global marketing and advertising research company for allegedly manipulating viewership data in favour of channels that are willing to provide bribes to its officials, according to......

Nielsen refuses to share data with analysts

Market research agency Nielsen is to continue with its stand of not providing services to financial analysts.It was a year ago that Nielsen had suspended services to the analyst community following......

The Up DVD is a must-have!

When the funny, touching and life-affirming animated adventure Up from Pixar and Disney hit the big screens a few months ago, its producers promised that in the film, the sky is no longer the......

  People speak for marketing research nielsen

  • QNA
Q. Opinion poll conducted by market researcher Nielsen finds that Ms.Sonia Gandhi could not have handled the situation better. They voted for Anna's tactics, derided in many quarters as muscle flexing and blackmail. A thumping 82% of those asked favoured the ways of the Gandhian, with a minuscule 12% disagreeing - What do you Say ?
:  A. they were paid by the congress party to write all this false things more

http://qna.rediff.com/questions-and-answers/opinion-poll-conducted-by-market-researcher-nielsen-finds-th//answers/20642725

venkatesaldevarajan
Q. CAN ANY ONE SUGGEST WHICH KIND OF QUESTIONS ASKED IN INTERVIEW AT ACNIELSEN
Venkatesaldevarajan:  A. A C Nielsen is a Multi- National company that does Market Research for other companies/ Businesses and Organisations ? Depends on what sort of job...... more

http://qna.rediff.com/questions-and-answers/can-any-one-suggest-which-kind-of-questions-asked-in-intervi/20642722/answers/14720557

  Web results for Marketing Research Nielsen
Madison Avenue Pays Close Attention to China's Rapid Media Growth

NEW YORK, Dec. 25, 2014 /PRNewswire/ -- "Join marketing and media's movers and shakers to celebrate the smartest thinkers of the year - the men and... ...

http://www.itnewsonline.com/prnewswire/Madison-Avenue-Pays-Close-Attention-to-Chinas-Rapid-Media-Growth/357847
Online shopping spotlights trade …

WASHINGTON (Reuters) - Booming online shopping is turning more small businesses into exporters and pushing issues like duty-free limits and customs... ...

https://in.news.yahoo.com/online-shopping-spotlights-trade-wishes-small-businesses-192432053--business.html
Indian share markets fall

Posted by Equitymaster After opening in the green, Indian share markets fell in negative territory in the post-noon trading session. All the... ...

http://www.equitymaster.com/tm/tm.asp?date=12/23/2014&title=Indian-share-markets-fall
Policy, e-commerce, consumer sentiment batter offline retail

American retailer Wal-Mart put on hold its plans to open supermarkets in India. Instead, it focused on building more wholesale stores where the... ...

http://www.livemint.com/Industry/dL1bFWpBkKYet80njdJn2J/Policy-ecommerce-consumer-sentiment-batter-offline-retail.html
Back to basics

One would usually associate data mining and loyalty programmes with consumer marketing, with the benefits accruing to the end customer. Home-grown... ...

http://www.afaqs.com/news/story/42825_Back-to-basics

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Coming to India and making

Success in manufacturing is not just about being cheap - cheap labour, cheap land, cheap power...
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