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Why pollsters got Bihar results wrong?

The debacle that pollsters faced in the Bihar assembly elections is in part being blamed on the small sample size and lack of advancement in field surveys, says Sahil Makkar A senior research......

How TV channels got the Bihar picture wrong

Most television channels, including NDTV, were giving NDA a thumbs up, when it was the Grand Alliance that was winning the battle on the ground. Viveat Susan Pinto & Jency Jacob report It was a......

The Junk Food Conundrum

Should junk food be sold in Indian schools? Dinesh C Sharma on the Delhi high court case, the outcome of which will impact millions of school children in urban areas throughout the country In the......

12 biggest social-media websites in the world

Internet users spend more time on social-media sites than on any other site, according to market researcher Nielsen. With more people accessing Internet and with the rise of mobile phones, these......

GSK overtakes Colgate in sensitivity segment: Nielsen

Two years after first stepping into the sensitivity toothpaste market with the launch of Sensodyne, GlaxoSmithKline Consumer Healthcare has overtaken archrival Colgate Sensitive, with a share of 26......

Concern on Nielsen research cuts across sectors

Nielsen's woes over questions being raised on the accuracy of its data are not restricted to media and fast-moving consumer goods companies. The market research company, which has a joint......

NDTV sues Nielsen for 'taking bribes to fix ratings'

NDTV has sued a global marketing and advertising research company for allegedly manipulating viewership data in favour of channels that are willing to provide bribes to its officials, according to......

Nielsen refuses to share data with analysts

Market research agency Nielsen is to continue with its stand of not providing services to financial analysts.It was a year ago that Nielsen had suspended services to the analyst community following......

The Up DVD is a must-have!

When the funny, touching and life-affirming animated adventure Up from Pixar and Disney hit the big screens a few months ago, its producers promised that in the film, the sky is no longer the......

Meet America's new sweetheart...

‘Carli Lloyd has what all corporate America is searching for - humility, intelligence, a sense of drama and aggression’ ‘She's certainly more marketable than she was even 48 hours......
  Web results for Marketing Research Nielsen
Sensex Trades Weak; Power & Bank Stocks Fall

Posted by Equitymaster Stock markets in India are trading lower after yields on the 10-year government bonds hit over 8% in the opening session... ...

http://feeds.equitymaster.com/~r/TodaysMarket/~3/i-9EiOsAbCE/tm.asp
Why Baba Ramdev's Patanjali Ayurved is faltering

Ramdev made nature-to-goodness products popular, and reaped benefits.Then he seemed to lose focus and the last thing it needs is more distraction,... ...

http://www.rediff.com/money/special/why-baba-ramdevs-patanjali-ayurved-is-faltering/20180602.htm
Kishore Biyani sets sights on Iraya to speed up Future Groups’s growth

Digg Google Bookmarks StumbleUpon Reddit Newsvine Live Bookmarks Technorati Yahoo Bookmarks Blogmarks Del.icio.us ApnaCircle Google Plus Pinterest... ...

https://economictimes.indiatimes.com/industry/cons-products/fashion-/-cosmetics-/-jewellery/kishore-biyani-sets-sights-on-iraya-to-speed-up-future-groupss-growth/articleshow/64362475.cms
Facebook India to help smartphone brands connect better with consumers

Gurugram: With the mobile and Internet penetration on the rise in India, Facebook India is set to prepare companies -- beginning with the... ...

http://www.sify.com/finance/facebook-india-to-help-smartphone-brands-connect-better-with-consumers-news-technology-sfqrqWcjgaadd.html
The meteoric rise of Prataap Snacks

Among the top 10 fastest growing consumer brands in the country, Yellow Diamond leverages the growing preference for local flavours in the snacks... ...

http://www.rediff.com/money/special/from-rs-15-lakh-to-rs-1k-crore-meteoric-rise-of-prataap-snacks-/20180430.htm

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Coming to India and making

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