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Why pollsters got Bihar results wrong?

The debacle that pollsters faced in the Bihar assembly elections is in part being blamed on the small sample size and lack of advancement in field surveys, says Sahil Makkar A senior research......

How TV channels got the Bihar picture wrong

Most television channels, including NDTV, were giving NDA a thumbs up, when it was the Grand Alliance that was winning the battle on the ground. Viveat Susan Pinto & Jency Jacob report It was a......

The Junk Food Conundrum

Should junk food be sold in Indian schools? Dinesh C Sharma on the Delhi high court case, the outcome of which will impact millions of school children in urban areas throughout the country In the......

12 biggest social-media websites in the world

Internet users spend more time on social-media sites than on any other site, according to market researcher Nielsen. With more people accessing Internet and with the rise of mobile phones, these......

GSK overtakes Colgate in sensitivity segment: Nielsen

Two years after first stepping into the sensitivity toothpaste market with the launch of Sensodyne, GlaxoSmithKline Consumer Healthcare has overtaken archrival Colgate Sensitive, with a share of 26......

Concern on Nielsen research cuts across sectors

Nielsen's woes over questions being raised on the accuracy of its data are not restricted to media and fast-moving consumer goods companies. The market research company, which has a joint......

NDTV sues Nielsen for 'taking bribes to fix ratings'

NDTV has sued a global marketing and advertising research company for allegedly manipulating viewership data in favour of channels that are willing to provide bribes to its officials, according to......

Nielsen refuses to share data with analysts

Market research agency Nielsen is to continue with its stand of not providing services to financial analysts.It was a year ago that Nielsen had suspended services to the analyst community following......

The Up DVD is a must-have!

When the funny, touching and life-affirming animated adventure Up from Pixar and Disney hit the big screens a few months ago, its producers promised that in the film, the sky is no longer the......

Meet America's new sweetheart...

‘Carli Lloyd has what all corporate America is searching for - humility, intelligence, a sense of drama and aggression’ ‘She's certainly more marketable than she was even 48 hours......
  Web results for Marketing Research Nielsen
Indian wellness centres attract women with anti-aging concepts

The Indian woman has good knowledge about lifestyle in the world like never before and this has resulted in a rise of advance beauty treatments,... ...

http://www.sify.com/news/indian-wellness-centres-attract-women-with-anti-aging-concepts-news-others-qhxmueigbjgfe.html
Mondelez India evaluating entry level biscuits market

Mondelez India Foods, part of Mondelez Internarional, is evaluating the entry level biscuits market in the country while it expects to continue... ...

http://wap.business-standard.com/article/companies/mondelez-india-evaluating-entry-level-biscuits-market-116071400880_1.html
Digital Coupons Key to Successful Product Launches

/PRNewswire/ -- Shoppers who use digital coupons are more likely than the average shopper to try new products and to continue buying them,... ...

http://in.advfn.com/p.php?pid=nmona&article=71967835
3 loss aversion marketing tactics that (still) work

One of the foundational ideas in behavioral economics is that psychologically, the pain of losing something is about twice as powerful as the... ...

http://www.techgig.com/tech-news/editors-pick/3-loss-aversion-marketing-tactics-that-still-work-52103
Rural India cuts down on discretionary spends to save for internet and mobile talk-time packs

The ten-rupee recharge pack is a blockbuster. Rural India can do without biscuits, candy and colas but it needs to feed the smartphone habit to... ...

http://www.techgig.com/tech-news/editors-pick/Rural-India-cuts-down-on-discretionary-spends-to-save-for-internet-and-mobile-talk-time-packs-51712

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