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The Junk Food Conundrum

Should junk food be sold in Indian schools? Dinesh C Sharma on the Delhi high court case, the outcome of which will impact millions of school children in urban areas throughout the country In the......

12 biggest social-media websites in the world

Internet users spend more time on social-media sites than on any other site, according to market researcher Nielsen. With more people accessing Internet and with the rise of mobile phones, these......

GSK overtakes Colgate in sensitivity segment: Nielsen

Two years after first stepping into the sensitivity toothpaste market with the launch of Sensodyne, GlaxoSmithKline Consumer Healthcare has overtaken archrival Colgate Sensitive, with a share of 26......

Concern on Nielsen research cuts across sectors

Nielsen's woes over questions being raised on the accuracy of its data are not restricted to media and fast-moving consumer goods companies. The market research company, which has a joint......

NDTV sues Nielsen for 'taking bribes to fix ratings'

NDTV has sued a global marketing and advertising research company for allegedly manipulating viewership data in favour of channels that are willing to provide bribes to its officials, according to......

Nielsen refuses to share data with analysts

Market research agency Nielsen is to continue with its stand of not providing services to financial analysts.It was a year ago that Nielsen had suspended services to the analyst community following......

The Up DVD is a must-have!

When the funny, touching and life-affirming animated adventure Up from Pixar and Disney hit the big screens a few months ago, its producers promised that in the film, the sky is no longer the......

Meet America's new sweetheart...

‘Carli Lloyd has what all corporate America is searching for - humility, intelligence, a sense of drama and aggression’ ‘She's certainly more marketable than she was even 48 hours......
  Web results for Marketing Research Nielsen
Tweets from mobiles can be more egotistic

Mumbai: If you are tweeting from a mobile device rather than your desktop, you are more likely to use egocentric language in those 140 characters,... ...
New brands fail to prop up packaged goods sales

Mumbai: Consumer packaged goods companies launched two new brands every week in the first six months of 2015 but sales still stagnated. The... ...
T‘app’ that?

Apps today can help you in accessorising an outfit, managing your expenses and even in dishing out weight-loss advice. But how effective are they... ...
BARC ropes in Nielsen to study Indian TV viewing and ownership patterns

Broadcast Audience Research Council (BARC) India on Thursday said it has appointed Nielsen to conduct the country's largest Universe Estimation... ...
50 apps to improve your smartphone

Bloomberg Apple iPhone 6S A recent study by market research firm Nielsen claimed that the average person uses 27 apps a month, which sounds... ...

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Coming to India and making

Success in manufacturing is not just about being cheap - cheap labour, cheap land, cheap power...
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