Madhukar Sabnavis

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'I am here for a long time. I'm here to give them grief!'

Piyush Pandey retiring?! 'I'm not going anywhere,' says O&M's South Asia executive chairman. IMAGE: Sonal Dabral, chairman, left, and creative officer of DDB Mudra Group with Piyush Pandey, the......

Old Spice: No longer the mark of a man?

Once known as the definitive aftershave brand, its deodorant avatar is yet to become such an icon The lone surfer riding the waves to the stirring score of the 20th-century German composer Carl......

The secret behind building brands

Faces are important in India, because people connect with people, not concepts, says Madhukar Sabnavis. Nearly four decades ago, the late Tony Greig released his first book, Cricket: The Men and......

Marketing mantra: Know the story of 'two Indias'

Forget urban vs rural, marketers need to start thinking about North and South, says Madhukar Sabnavis. In the last two decades, there has been much written and said about "two Indias" - called......

Meet the new-age Indian consumer

India is moving out of the teens this year. We complete twenty years of liberalisation. The 25-year-old today grew in the era of economic liberalisation - the 1990s.The 25-year-old in five years......

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Madhukar Sabnavis

News for Madhukar Sabnavis

'I am here for a long time. I'm here to give them grief!'

Old Spice: No longer the mark of a man?

The secret behind building brands

Marketing mantra: Know the story of 'two Indias'

Meet the new-age Indian consumer

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