Is celebrity advertising effective?

What are the benefits of representing India in the national cricket team? It is an opportunity to compete with the best in the world and pitch one's talent against the best.It is an opportunity to......

Kalank review: You won't be able to look away. But...

... you won't feel anything either, feels Sukanya Verma. What makes the great costume dramas of Hindi cinema so awe-inspiring is their ability to transfix and transport the viewer into......

SRK, the formidable global businessman

It all started from Mumbai.Now, Khan's fan base has spread from the US, UK and West Asia to Malaysia, Indonesia, Japan, Germany, Egypt, Jordan, Morocco, Kuwait and Palestine. Of the top 10......

How Alia Bhatt became a bankable star

Unlike most Bollywood kids whose careers tend to play out in fits and starts, Alia Bhatt's growth has been swift and steady, notes Ranjita Ganesan. Photograph: Kind courtesy Alia Bhatt/Instagram......

'I owe my success to Dance India Dance'

Binny Sharma, the girl from Ahmedabad, who shot to fame as one of the top four finalists of Lux Dance India Dance Season 2, made her acting debut on Zee TV's new daily soap, Sanjog Se Bani Sangini.......

Things are looking up: Sania

Somdev Devvarman and Sania Mirza notched up a rare double for India at the US Open by advancing to the second round of the season's last Grand Slam with contrasting opening wins at the Flushing......