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Lulu Raghavan

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i-Shakti's brand dilemma

Tata Chemicals launched the i-Shakti brand six years ago for its low-cost “solar-evaporated” salt for rural customers. In 2010, the company decided to extend the brand equity of......

Indian Hotels' four-brand strategy for success

The Indian Hotels Company, owned by Tata Sons, recently launched a new brand, Vivanta by Taj, in the upper upscale segment. The brand covers three new hotels in Bangalore, Goa and Maldives and 16......

Dettol tops 'green brands' list

Dettol, followed by Tata Indicom, Infosys, Taj Hotels and Resorts, Wipro, Microsoft, Reva, Maruti, Colgate and Lifebuoy are the top 10 'green brands' in India, according to a recent research,......

KFC: Setting the platter right

Smarting from a protest-ridden start, KFC is now on its second course deciphering the Indian audience.Companies will seldom rue having the first-movers advantage. Does it not naturally lead to a......
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It is time for Brand You

A prominent publication recently featured the 20 most influential people in Indian advertising. Only three of these were women. That's a scary... ...

http://www.business-standard.com/article/management/it-is-time-for-brand-you-114121501110_1.html

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