Lulu Raghavan

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i-Shakti's brand dilemma

Tata Chemicals launched the i-Shakti brand six years ago for its low-cost “solar-evaporated” salt for rural customers. In 2010, the company decided to extend the brand equity of......

Indian Hotels' four-brand strategy for success

The Indian Hotels Company, owned by Tata Sons, recently launched a new brand, Vivanta by Taj, in the upper upscale segment. The brand covers three new hotels in Bangalore, Goa and Maldives and 16......

Dettol tops 'green brands' list

Dettol, followed by Tata Indicom, Infosys, Taj Hotels and Resorts, Wipro, Microsoft, Reva, Maruti, Colgate and Lifebuoy are the top 10 'green brands' in India, according to a recent research,......

KFC: Setting the platter right

Smarting from a protest-ridden start, KFC is now on its second course deciphering the Indian audience.Companies will seldom rue having the first-movers advantage. Does it not naturally lead to a......

Web results for Lulu Raghavan

A date with Moleskine, Nespresso, Whole Foods

Lulu Raghavan, managing director, Landor Associates I can't help but observe brands when Im travelling. I love walking the aisles in local grocery... ...

http://www.campaignindia.in/Article/341067,opinion-a-date-with-moleskine-nespresso-whole-foods.aspx

How wigs help in IndiGo's on-time performance

05 13 PM IST The 7.8 magnitude earthquake on the Iran-Pakistan border probably originated at the Makran fault, according to an official in the... ...

http://www.livemint.com/Companies/dpKEc0nQfDrfsBpjeI4BXL/How-wigs-help-in-IndiGos-ontime-performance.html

There's a new Q in town

Move over IQ, EQ and even SQ. Today it's about CQ or your creative quotient. Every knowledge worker, whether in a creative profession or not, is... ...

http://www.campaignindia.in/Article/338407,lulu-raghavan8217s-blog-there8217s-a-new-q-in-town.aspx

Will Pepsi's new bottle change its fortunes?

By Lulu Raghavan Pepsi is introducing a new look for its product packaging across its line up of carbonated drinks Pepsi, Pepsi Max, and Pepsi... ...

http://www.firstpost.com/blogs/old-fizz-in-a-new-bottle-will-pepsis-new-bottle-change-its-fortunes-680619.html

Can BlackBerry do what RIM couldn't?

The company that used to be a juggernaut of smartphones is now undertaking a "journey of transformation of business and brand". It has a new name,... ...

http://www.sify.com/finance/can-blackberry-do-what-rim-couldn-t-news-editors+picks-ndsjOjcfddb.html

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Lulu Raghavan

News for Lulu Raghavan

i-Shakti's brand dilemma

Indian Hotels' four-brand strategy for success

Dettol tops 'green brands' list

KFC: Setting the platter right

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