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The Adyar Cancer Institute: A Labour of Love

Three-year-old Akhila clutched the water bottle close to her chest and giggled. She rolled on the bed and giggled some more when the flash bulb went off. She opened and closed her little palms and......

After hitting a six in IPL, Sony channels eye big sponsors for FIFA World Cup

After the annual T20 cricket extravaganza, the Indian Premier League, Multi Screen Media is roping in sponsors for the Federation Internationale de Football Association World Cup 2014, which kicks......

World cup final draws record ad rates

India's tryst with Sri Lanka in the cricket world cup final is commanding record rates for television ad spots.Official broadcaster ESPN Star Sports (ESS) is charging Rs 23-24 lakh (Rs 2.3-2.4......

Welcome to the world of brands!

1.Consumers are changing faster than brandsAdvertising gurus believe that the greatest challenge facing advertisers and marketers will be keeping pace with the rapidly changing consumers and their......

Ad agencies: Creative heads make it to the top

When O&M India's executive chairman Ranjan Kapoor appointed creative hot shot Piyush Pandey as his successor in 2004, he wasn't aware that he may be pioneering a trend in advertising where agencies......

Non-traditional media to bag bigger ad spends

By 2008, what the advertisers will spend on below-the-line activities will equal their above-the-line (traditional print and TV advertising) spends. This means that the ratio of traditional......

Mad about Mandira

New Zealand is two wickets down against Australia on Tuesday March 11 as I walk into Raj Kaushal and Mandira Bedi's three-storeyed home RaMa ('Ra' for Raj and 'Ma' for Mandira). I dodgethe security......
  Web results for Lintas Media Group
Mullen Lowe Lintas announces CEO for new creative agency

New Delhi: Advertising agency Mullen Lowe Lintas Group on Tuesday named Virat Tandon as chief executive officer (CEO) and Shriram Iyer as national... ...

http://www.livemint.com/Companies/ZpBLs3eoVIJ9i411pMMzOM/Mullen-Lowe-Lintas-announces-CEO-for-new-creative-agency.html#nav=latest_news
How LinOpinion GH is straddling growth in the PR business

LinOpinion GH's Jonathan Hughes and Ameer Ismail share key insights on the agency's success story, developing long-term relationships with clients,... ...

http://www.bestmediainfo.com/2015/07/how-linopinion-gh-is-straddling-growth-in-the-pr-business/
Naveen Kukreja, PolicyBazaar

nsurance comparison portal has launched a TV campaign carrying forwarding its 'ullu' idea in its usual quirky way, this time with comedian Kapil... ...

http://www.afaqs.com/news/story/45014_Kapil-Sharmas-mass-appeal-will-help-us-increase-our-reach-Naveen-Kukreja-PolicyBazaar
Education within arm's reach

This is the first of a 6-part series on `Distance education: Distant but at your fingertips' filed by reporters Anu Abraham, Hari R Pisharodi, V.V.... ...

http://feedproxy.google.com/~r/MathrubhumiEnglish/~3/-jN-wLx-leQ/story.php
Liril goes back to the original waterfall girl

The latest campaign, conceptualized by Lowe Lintas, is a throwback to the iconic waterfall ad created by Alyque Padamsee forty years ago. The new... ...

http://www.bestmediainfo.com/2015/07/case-study-liril-goes-back-to-the-original-waterfall-girl/

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