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The Adyar Cancer Institute: A Labour of Love

Three-year-old Akhila clutched the water bottle close to her chest and giggled. She rolled on the bed and giggled some more when the flash bulb went off. She opened and closed her little palms and......

After hitting a six in IPL, Sony channels eye big sponsors for FIFA World Cup

After the annual T20 cricket extravaganza, the Indian Premier League, Multi Screen Media is roping in sponsors for the Federation Internationale de Football Association World Cup 2014, which kicks......

World cup final draws record ad rates

India's tryst with Sri Lanka in the cricket world cup final is commanding record rates for television ad spots.Official broadcaster ESPN Star Sports (ESS) is charging Rs 23-24 lakh (Rs 2.3-2.4......

Welcome to the world of brands!

1.Consumers are changing faster than brandsAdvertising gurus believe that the greatest challenge facing advertisers and marketers will be keeping pace with the rapidly changing consumers and their......

Ad agencies: Creative heads make it to the top

When O&M India's executive chairman Ranjan Kapoor appointed creative hot shot Piyush Pandey as his successor in 2004, he wasn't aware that he may be pioneering a trend in advertising where agencies......

Non-traditional media to bag bigger ad spends

By 2008, what the advertisers will spend on below-the-line activities will equal their above-the-line (traditional print and TV advertising) spends. This means that the ratio of traditional......

Mad about Mandira

New Zealand is two wickets down against Australia on Tuesday March 11 as I walk into Raj Kaushal and Mandira Bedi's three-storeyed home RaMa ('Ra' for Raj and 'Ma' for Mandira). I dodgethe security......
  Web results for Lintas Media Group
Suno Nahi Dekho, says CarDekho.com

Linen Lintas which won the creative mandate for CarDekho.com in August has unveiled a new TVC which highlights the differentiation which the auto... ...

http://www.bestmediainfo.com/2014/09/suno-nahi-dekho-says-cardekho-com/
Crayons Advertising Beefs Up Team

The agency has roped in Indranil Datta, Sandeep Juzam, Sandeep Banerjee and Anil Kapoor in different verticals of the organisation. Melon Media,... ...

http://www.afaqs.com/news/story/41889_Crayons-Advertising-Beefs-Up-Team
IAA Young Turks Forum announces Mentorship programme

700 young professionals will get the opportunity to interact with R Balki of Lowe Lintas and Stefan Haves, a Hollywood Director BestMediaInfo... ...

http://www.bestmediainfo.com/2014/09/iaa-young-turks-forum-announces-mentorship-programme/
FTD Companies, Inc. and Liberty Interactive Corporation Announce Early Termination of Hart-Scott-Rodino Act Waiting Period

DOWNERS GROVE, Ill. and ENGLEWOOD, Colo., Sept. 4, 2014 (GLOBE NEWSWIRE) -- FTD Companies, Inc. ("FTD") (Nasdaq:FTD) and Liberty Interactive... ...

http://www.bizwireexpress.com/showstoryGNW.php?storyid=41797
Discounting agency fees for fetching business not a long-term plan

What used to be an alarming event two decades ago, has become a routine affair in the agency business now and it's nothing to be proud of, dear... ...

http://economictimes.indiatimes.com/features/brand-equity/discounting-agency-fees-for-fetching-business-not-a-long-term-plan/articleshow/41524612.cms

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