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The Adyar Cancer Institute: A Labour of Love

Three-year-old Akhila clutched the water bottle close to her chest and giggled. She rolled on the bed and giggled some more when the flash bulb went off. She opened and closed her little palms and......

After hitting a six in IPL, Sony channels eye big sponsors for FIFA World Cup

After the annual T20 cricket extravaganza, the Indian Premier League, Multi Screen Media is roping in sponsors for the Federation Internationale de Football Association World Cup 2014, which kicks......

World cup final draws record ad rates

India's tryst with Sri Lanka in the cricket world cup final is commanding record rates for television ad spots.Official broadcaster ESPN Star Sports (ESS) is charging Rs 23-24 lakh (Rs 2.3-2.4......

Welcome to the world of brands!

1.Consumers are changing faster than brandsAdvertising gurus believe that the greatest challenge facing advertisers and marketers will be keeping pace with the rapidly changing consumers and their......

Ad agencies: Creative heads make it to the top

When O&M India's executive chairman Ranjan Kapoor appointed creative hot shot Piyush Pandey as his successor in 2004, he wasn't aware that he may be pioneering a trend in advertising where agencies......

Non-traditional media to bag bigger ad spends

By 2008, what the advertisers will spend on below-the-line activities will equal their above-the-line (traditional print and TV advertising) spends. This means that the ratio of traditional......

Mad about Mandira

New Zealand is two wickets down against Australia on Tuesday March 11 as I walk into Raj Kaushal and Mandira Bedi's three-storeyed home RaMa ('Ra' for Raj and 'Ma' for Mandira). I dodgethe security......
  Web results for Lintas Media Group
Looking Through a Fashionable Lens

Vandana Bhalla , Marketing Head, Eyewear Division, Titan Company Limited aims to transform eyewear into a fashion accessory category and break... ...

http://www.impactonnet.com/Looking-Through-a-Fashionable-Lens
Micromax urges masses to Go Aces

Conceptualised by Lowe Lintas, the anthem for Micromax Indian Aces, titled De Dana Dan, aims to popularise tennis and give it a mass appeal... ...

http://www.bestmediainfo.com/2014/11/micromax-urges-masses-to-go-aces/
Keegan Pinto joins DDB Mudra West as Group Creative Director

Pinto has previously worked with agencies such as Lowe Lintas, Bates 141, Rediffusion Young & Rubicam, O&M Mumbai and Colenso BBDO Auckland, New... ...

http://www.bestmediainfo.com/2014/11/keegan-pinto-joins-ddb-mudra-west-as-group-creative-director/
dCell unveils new brand identity for Aakriti Group

The design agency has successfully executed the re-branding of the AG8 Group back to its original name Aakriti Group, along with a new logo... ...

http://www.bestmediainfo.com/2014/11/dcell-unveils-new-brand-identity-for-aakriti-group/
Abhijit Avasthi, Ogilvy & Mather

WHAT is the one thing that creative maverick Abhijit Avasthi isn't likely to miss about Ogilvy & Mather (O&M) when he finally bids adieu to the... ...

http://www.financialexpress.com/article/industry/the-default-man-abhijit-avasthi-ogilvy-mather/

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