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The Adyar Cancer Institute: A Labour of Love

Three-year-old Akhila clutched the water bottle close to her chest and giggled. She rolled on the bed and giggled some more when the flash bulb went off. She opened and closed her little palms and......

After hitting a six in IPL, Sony channels eye big sponsors for FIFA World Cup

After the annual T20 cricket extravaganza, the Indian Premier League, Multi Screen Media is roping in sponsors for the Federation Internationale de Football Association World Cup 2014, which kicks......

World cup final draws record ad rates

India's tryst with Sri Lanka in the cricket world cup final is commanding record rates for television ad spots.Official broadcaster ESPN Star Sports (ESS) is charging Rs 23-24 lakh (Rs 2.3-2.4......

Welcome to the world of brands!

1.Consumers are changing faster than brandsAdvertising gurus believe that the greatest challenge facing advertisers and marketers will be keeping pace with the rapidly changing consumers and their......

Ad agencies: Creative heads make it to the top

When O&M India's executive chairman Ranjan Kapoor appointed creative hot shot Piyush Pandey as his successor in 2004, he wasn't aware that he may be pioneering a trend in advertising where agencies......

Non-traditional media to bag bigger ad spends

By 2008, what the advertisers will spend on below-the-line activities will equal their above-the-line (traditional print and TV advertising) spends. This means that the ratio of traditional......

Mad about Mandira

New Zealand is two wickets down against Australia on Tuesday March 11 as I walk into Raj Kaushal and Mandira Bedi's three-storeyed home RaMa ('Ra' for Raj and 'Ma' for Mandira). I dodgethe security......
  Web results for Lintas Media Group
MullenLowe Lintas Group leads shortlists tally from India at APAC Tambuli Awards 2016

MUMBAI: MullenLowe Lintas Group India has topped the shortlists from India for the Asia Pacific Tambuli Awards 2016 that was announced recently. Of... ...

http://www.indiantelevision.com/mam/media-and-advertising/account/mullenlowe-lintas-group-leads-shortlists-tally-from-india-at-apac-tambuli-awards-2016-160526
Never challenge a Roadeo, TI Cycles tells young bikers in new ad

Lowe Lintas new ad campaign for the company strikes a balance between digital games and real world playground while adhering to the positioning of... ...

http://www.bestmediainfo.com/2016/05/never-challenge-a-roadeo-ti-cycles-tells-young-bikers-in-new-ad/
Judging a brand by its packaging

Design is an integral part of branding strategy worldwide, but in India, companies have always relied more on advertising, rather than packaging,... ...

http://wap.business-standard.com/article/management/judging-a-brand-by-its-packaging-116052301654_1.html
Dentsu Creative Impact appoints Anupama Ramaswamy and Akashneel Dasgupta as ECDs

Both will report to Soumitra Karnik, national creative director, Dentsu India Group. Dentsu Creative Impact, the creative agency from Dentsu... ...

http://www.afaqs.com/news/story/48007_Dentsu-Creative-Impact-appoints-Anupama-Ramaswamy-and-Akashneel-Dasgupta-as-ECDs
Let the hunt begin with the Honda BR-V

The company has launched a new car Honda BR-V along with a brand new ad campaign done by Mullen Lintas BestMediaInfo Bureau | Mumbai | May 13,... ...

http://www.bestmediainfo.com/2016/05/let-the-hunt-begin-with-the-honda-br-v/

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