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The Adyar Cancer Institute: A Labour of Love

Three-year-old Akhila clutched the water bottle close to her chest and giggled. She rolled on the bed and giggled some more when the flash bulb went off. She opened and closed her little palms and......

After hitting a six in IPL, Sony channels eye big sponsors for FIFA World Cup

After the annual T20 cricket extravaganza, the Indian Premier League, Multi Screen Media is roping in sponsors for the Federation Internationale de Football Association World Cup 2014, which kicks......

World cup final draws record ad rates

India's tryst with Sri Lanka in the cricket world cup final is commanding record rates for television ad spots.Official broadcaster ESPN Star Sports (ESS) is charging Rs 23-24 lakh (Rs 2.3-2.4......

Welcome to the world of brands!

1.Consumers are changing faster than brandsAdvertising gurus believe that the greatest challenge facing advertisers and marketers will be keeping pace with the rapidly changing consumers and their......

Ad agencies: Creative heads make it to the top

When O&M India's executive chairman Ranjan Kapoor appointed creative hot shot Piyush Pandey as his successor in 2004, he wasn't aware that he may be pioneering a trend in advertising where agencies......

Non-traditional media to bag bigger ad spends

By 2008, what the advertisers will spend on below-the-line activities will equal their above-the-line (traditional print and TV advertising) spends. This means that the ratio of traditional......

Mad about Mandira

New Zealand is two wickets down against Australia on Tuesday March 11 as I walk into Raj Kaushal and Mandira Bedi's three-storeyed home RaMa ('Ra' for Raj and 'Ma' for Mandira). I dodgethe security......
  Web results for Lintas Media Group
Being unapologetically original with Sonata

The latest campaign for the watch brand, which celebrates the spirit of the aspirational Indian, has been conceived by Lowe Lintas BestMediaInfo... ...

http://www.bestmediainfo.com/2015/03/being-unapologetically-original-with-sonata/
Confessions of a 'Fabulous Four Director' at Adfest 2015

a has done it thrice. Australia, a couple of times more than Dhaka, and Japan is a regular. But, it took India five years to break into that... ...

http://www.afaqs.com/news/story/43694_Guest-Article-Pranav-Harihar-Confessions-of-a-Fabulous-Four-Director-at-Adfest-2015
Paperboat ads sailing on digital mediums - Mixing Gulzar and nostalgia for short films for Internet and social media

New digital campaign Mixing Gulzar and nostalgia for short films for Internet and social media March 25, 2015 BANGALORE, INDIA: With the idea... ...

http://www.ciol.com/paperboat-ads-sailing-on-digital-mediums/
FCB Ulka appoints Suman Srivastava as chief strategy officer

ill continue to head his marketing consultancy Marketing Unplugged. FCB Ulka Group has appointed Suman Srivastava as chief strategy officer.... ...

http://www.afaqs.com/news/story/43687_FCB-Ulka-appoints-Suman-Srivastava-as-chief-strategy-officer
tech 2015

New Delhi : ad:tech, The world's largest Global Digital Marketing & Advertising Conference and Exhibition, having 14 shows worldwide, hosted the... ...

http://www.apnnews.com/2015/03/25/stalwarts-from-the-marketing-technology-and-media-industries-gathers-in-new-delhi-for-the-day-1-of-the-5th-edition-of-adtech-2015/

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