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Latika Das

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How long will government's compensation last: 13/7 victim's kin

 The Das family is a yet another victim of terror that struck Mumbai on July 13. Forty-two-year-old Baburam Das who breathed his last on Saturday is survived by an aging mother, an ill wife and a......

Celebrity endorsement becomes a risky business

 The call to make brand ambassadors accountable has rattled filmstars and sports stars. Image: The phenomenal rise in activism, especially on the social media, has made celebrity endorsement a......

Brand endorsements: Cricketers lose their edge

 The heat from the cricket endorsement pitch is cooling, with rates falling between 25 and 50 per cent as advertisers shy away from new deals. Industry sources say the only major cricketer to have......

Ishant opens a new innings in ad deals

 Shah Rukh Khan's audacious Rs 3.8 crore (Rs 38 million) bid for Ishant Sharma for the Kolkata team in theIndian Premier League Twenty20 tournament has catapulted the shy and lanky pace bowler into......

Twenty20 champs' endorsement fees to double

 The victory of the Men in Blue against Pakistan in the ICC World Twenty20 championship is expected to see a doubling in the market value of young stars like Sreesanth, Rohit Sharma, Gautam Gambhir,......

Sports stars rake in the moolah!

 Sania Mirza is on a winning spree, and every time she lobs the ball across the net, endorsement companies add another zero to her cheque.In just one week, the golden girl of Indian sport has found......

India at the Asian Games: Day 5

 Sandhyarani settles for silver in wushu India's Sandhyarani Devi setteled for a silver in the women's sanshou 60kg wushu event after losing to Khadijeh Azadpour of Iran in the final in the Asian......

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