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Landor Associates

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Brand India: Tonic for the soul

Landor Associates,world-famous branding and design agency of the WPP group, is opening shop in India. It has hired one person in Mumbai and is looking for talent. But that's not stopped the agency......

Taj hotels rope in Landor for brand restructuring

The Tatas-controlled Taj group of hotels, India's largest hotels chain, has appointed the US-based Landor Associates, the WPP group's pre-eminent branding and design consultancy firm, to undertake......

Coming soon: An app to generate IDEAS!

Thanks to R Sridhar's TickleMeThink, chief executives will no more suffer from creative blues. You have 15 minutes to go into a meeting your boss decided to hold just two minutes ago. Agenda:......

i-Shakti's brand dilemma

Tata Chemicals launched the i-Shakti brand six years ago for its low-cost “solar-evaporated” salt for rural customers. In 2010, the company decided to extend the brand equity of......

Indian Hotels' four-brand strategy for success

The Indian Hotels Company, owned by Tata Sons, recently launched a new brand, Vivanta by Taj, in the upper upscale segment. The brand covers three new hotels in Bangalore, Goa and Maldives and 16......

IOA remains defiant, says IOC should not force issues

A defiant Indian Olympic Association on Saturday said that it would write to the International Olympic Committee to allow the August 25 general body meeting to decide on the issue of barring......
  Web results for Landor Associates
As tastes change, big food makers try hipster guises

Tyler Blackett has extended his contract with Manchester United till 2017 … Gary Neville has urged Manchester United to continue with Louis van... ...

https://in.news.yahoo.com/tastes-change-big-food-makers-try-hipster-guises-161342351--finance.html
Devbridge Group Helps Transform North Community Bank Into Byline Bank with Total Site Redesign

CHICAGO, Feb. 17, 2015 /PRNewswire/ -- Leading design and development firm Devbridge Group announced today that it implemented the total site... ...

http://www.itnewsonline.com/prnewswire/Devbridge-Group-Helps-Transform-North-Community-Bank-Into-Byline-Bank-with-Total-Site-Redesign/364630
Brands and branding

Both brand and branding are widely-used words, but unevenly understood Steve Rivkin February 9, 2015 Last Updated at 00:08 IST Once upon a time, a... ...

http://www.business-standard.com/article/management/brands-and-branding-115020800595_1.html
What's in a name?

The announcement came in November with two names attached: one famous, one not, or at least not yet. The famous name was Paul McCartney. Anyone who... ...

http://www.financialexpress.com/article/industry/whats-in-a-name/34614/
Here's why companies need to make smartwatches more fashionable

Las Vegas: Smartwatches don't have to look ugly to be functional. Clothing and accessories designers are collaborating with engineers to produce... ...

http://ibnlive.in.com/news/heres-why-companies-need-to-make-smartwatches-more-fashionable/522363-11.html

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