How does a legacy brand like Wipro reinvent itself?

The IT major is donning a new face for the changing times, says Ayan Pramanik. IMAGE: Azim Premji, the septuagenarian chairman of Wipro, hinted earlier this year that the company that has been......

How does a legacy brand like Wipro reinvent itself?

The IT major is donning a new face for the changing times, says Ayan Pramanik. IMAGE: Azim Premji, the septuagenarian chairman of Wipro, hinted earlier this year that the company that has been......

Changing your brand logo? Few things that can make or kill business

Is your new logo doing more harm than good? Here's a look at the issues that could potentially derail a redesign exercise, and how to get around them. Image: A wrong strategy can derail a redesign......

Bombay House turns evangelist for new Tata products

In the coming days, if you find a Titan wristwatch with health sensors or a Voltas air-conditioner providing air free of harmful viruses, the credit should go to a 15-member customer-centricity......

Major sponsors call for FIFA's Blatter to resign

Sepp Blatter leaves after his statement during a news conference. Photograph: Ruben Sprich/Reuters Major football sponsors on Friday issued coordinated calls for the immediate resignation of FIFA......

IOA remains defiant, says IOC should not force issues

A defiant Indian Olympic Association on Saturday said that it would write to the International Olympic Committee to allow the August 25 general body meeting to decide on the issue of barring......