Auto Expo had more to it than cars and bikes

You could be forgiven for thinking that Auto Expo was only about powerful cars and humongous bikes. There was so much else that was happening, too, says Rajesh Karkera.   The words Auto Expo......

How cosmetic brands are wooing online shoppers

Brands leading the shift include Colorbar, MAC, Smashbox, Becca, Innisfree, Bobbi Brown, Bodyography and Sephora. Jigisha Mehta, 25, is the envy of her friends, thanks to a new lipstick collection......

How Eureka Forbes remains relevant 25 years on

The company behind brands like Aquaguard focuses on technology to differentiate brand, rethinks communication strategy. Arundhuti Dasgupta reports. IMAGE: Among other things, Eureka Forbes has for......

What drives brands to up the ante on ads?

Is it a last ditch attempt to reassure consumers, or a way to gain the upper hand at the negotiating table, or is it just a way of exhausting the treasure chest before the lights go out The......