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Mallya Jr seeks brands to endorse

Sidhartha Mallya, son of Kingfisher Airlines' chief Vijay Mallya, is looking for a brand that would like him to endorse it. This was six months after he signed up celebrity management firm KWAN......
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From ambassadors to influencers

Market for endorsements has matured. Brands are no longer looking just for a pretty face, but for influencers Author Amish Tripathi endorses the... ...
Marketers look beyond A-listers to endorse brands

Times are good for the underdogs. Just like startups hog the limelight in the corporate world and successful sports leagues crop up in several... ...
Sasha Chettri

How did a trainee copy writer land a nationwide TV campaign? Meet the quintessential 'girl next door' who's convincing everybody to switch to 4G.... ...
Smash hit for brands?

reigning badminton champion recently signed an endorsement deal worth Rs. 25 crore with celebrity management firm IOS Sports. On the brand circuit,... ...

After sitting on Sawani's report for 3 years, BCCI is now pushed to register players agents T HE BCCI on Sunday announced that it would... ...

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Coming to India and making

Success in manufacturing is not just about being cheap - cheap labour, cheap land, cheap power...
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