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Kantar Media Research

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Global brands don't top in India

Billion-dollar brands Coca-Cola, Colgate, Nescafe, Maggi, Pepsi, Knorr, Lifebuoy, Lays, Pantene and Kraft are the world’s top 10 FMCG brands, according to a just-released study by WPP-owned......

Prasar Bharati to sue TAM next week

Government-owned Prasar Bharati, the country's largest broadcaster, had decided to sue the Television Audience Measurement (TAM) agency, citing an alleged inaccurate representation of data on......

NDTV case forces channels to tackle rating issue

Last month, NDTV filed a suit in New York against Nielsen Holdings for over $1.3 billion in damages. Its contention: Nielsen's small sample size for TV audience measurement in India, combined with......

NDTV sues Nielsen for 'taking bribes to fix ratings'

NDTV has sued a global marketing and advertising research company for allegedly manipulating viewership data in favour of channels that are willing to provide bribes to its officials, according to......

TAM wants fair hearing on aMap tie-up

Even as the public broadcaster Prasar Bharati has suggested taking the services of aMap, an online TV ratings measurement firm for mapping rural homes in terms of gauging the benefits of......

GM signs on as Manchester United's auto sponsor

The world's largest automaker is jilting America's Super Bowl for the global variety of football. General Motors Co has signed on as the automotive sponsor of the world's most popular soccer club,......
  Web results for Kantar Media Research
Report

Social media advertising may have high reach but when it comes to driving brand impact, it has lesser capability to appeal to the age group of... ...

http://www.business-standard.com/article/pti-stories/social-media-ad-unable-to-appeal-20-45-years-age-group-report-117040900516_1.html
Kantar Millward Brown Media Conclave 2017

WPP -Kantar's brand, communications and media research unit Kantar Millward Brown conducted its annual Media Conclave 2017 in Mumbai. This year's... ...

http://www.business-standard.com/article/news-ani/kantar-millward-brown-media-conclave-2017-117032400889_1.html

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Coming to India and making

Success in manufacturing is not just about being cheap - cheap labour, cheap land, cheap power...
Broswe by: A B C D E F G H I J K L M N O P Q R S T U V W X Y Z