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Global brands don't top in India

Billion-dollar brands Coca-Cola, Colgate, Nescafe, Maggi, Pepsi, Knorr, Lifebuoy, Lays, Pantene and Kraft are the world’s top 10 FMCG brands, according to a just-released study by WPP-owned......

Prasar Bharati to sue TAM next week

Government-owned Prasar Bharati, the country's largest broadcaster, had decided to sue the Television Audience Measurement (TAM) agency, citing an alleged inaccurate representation of data on......

NDTV case forces channels to tackle rating issue

Last month, NDTV filed a suit in New York against Nielsen Holdings for over $1.3 billion in damages. Its contention: Nielsen's small sample size for TV audience measurement in India, combined with......

NDTV sues Nielsen for 'taking bribes to fix ratings'

NDTV has sued a global marketing and advertising research company for allegedly manipulating viewership data in favour of channels that are willing to provide bribes to its officials, according to......

TAM wants fair hearing on aMap tie-up

Even as the public broadcaster Prasar Bharati has suggested taking the services of aMap, an online TV ratings measurement firm for mapping rural homes in terms of gauging the benefits of......

GM signs on as Manchester United's auto sponsor

The world's largest automaker is jilting America's Super Bowl for the global variety of football. General Motors Co has signed on as the automotive sponsor of the world's most popular soccer club,......
  Web results for Kantar Media Research
Martin Sorrell

New Delhi: Martin Sorrell, chief executive officer of WPP Plc, is bullish on India, where the world's largest advertising firm is clocking rapid... ...
consumers fight for deals

NEW YORK U.S. retailers enter the holiday season vowing to control discounting that has wreaked havoc on their results in the past, but competition... ...
GroupM Announces Partnership with China Data Giants at the 2015 Digital Momentum Forging Your Competitive Edge Conference

Comments SHANGHAI, Sept. 24, 2015 /PRNewswire/ -- GroupM announced its programmatic media and technology platform Xaxis' partnership with China's... ...
Apple aims to conquer living room with new TV

REUTERS - With a long-awaited update to its TV set-top box, Apple on Wednesday revealed a glimpse of its plans to conquer the living room, which... ...
Television rating agencies BARC, TAM form meter management co

Television rating agency Broadcast Audience Research Council (BARC India) today said it has partnered with television audience measurement firm TAM... ...

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Coming to India and making

Success in manufacturing is not just about being cheap - cheap labour, cheap land, cheap power...
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