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Kantar Media Research

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Global brands don't top in India

Billion-dollar brands Coca-Cola, Colgate, Nescafe, Maggi, Pepsi, Knorr, Lifebuoy, Lays, Pantene and Kraft are the world’s top 10 FMCG brands, according to a just-released study by WPP-owned......

Prasar Bharati to sue TAM next week

Government-owned Prasar Bharati, the country's largest broadcaster, had decided to sue the Television Audience Measurement (TAM) agency, citing an alleged inaccurate representation of data on......

NDTV case forces channels to tackle rating issue

Last month, NDTV filed a suit in New York against Nielsen Holdings for over $1.3 billion in damages. Its contention: Nielsen's small sample size for TV audience measurement in India, combined with......

NDTV sues Nielsen for 'taking bribes to fix ratings'

NDTV has sued a global marketing and advertising research company for allegedly manipulating viewership data in favour of channels that are willing to provide bribes to its officials, according to......

TAM wants fair hearing on aMap tie-up

Even as the public broadcaster Prasar Bharati has suggested taking the services of aMap, an online TV ratings measurement firm for mapping rural homes in terms of gauging the benefits of......

GM signs on as Manchester United's auto sponsor

The world's largest automaker is jilting America's Super Bowl for the global variety of football. General Motors Co has signed on as the automotive sponsor of the world's most popular soccer club,......
  Web results for Kantar Media Research
Half of connected consumers in India feel constantly followed by online advertising

However, the study also revealed that connected consumers in India are fans of social media. The top five most popular social media platforms in... ...

http://www.indiainfoline.com/article/news-top-story/half-of-connected-consumers-in-india-feel-constantly-followed-by-online-advertising-116092800309_1.html
Visa and Oracle Introduce New Tools to Help Improve Digital Ad Performance

From the Wires Sep. 27, 2016 08:10 AM Visa Inc., in partnership with Oracle, today introduced Visa Advertising Solutions, a new suite of... ...

http://in.sys-con.com/node/3920843
India's BrandZ Top 50 Brand Valuation Rises 30% Over Three Years

- Locally-grown Indian Brands Increased 32% in Value During That Period,..."/> - Locally-grown Indian Brands Increased 32% in Value During That... ...

http://www.prnewswire.co.in/news-releases/indias-brandz-top-50-brand-valuation-rises-30-over-three-years-594296151.html
Kantar Retail, SMI to Introduce Immersive Eye-Tracking VR Shopper Technology at P2P Expo 2016

Technology to be demonstrated through live virtual research at Kantar Retail booth Kantar Retail, the global retail and shopper specialist, has... ...

http://www.itnewsonline.com/prnewswire/Kantar-Retail-SMI-to-Introduce-Immersive-Eye-Tracking-VR-Shopper-Technology-at-P2P-Expo-2016/452726
TVB Forward 2016 Conference to Explore Emerging Advertising Trends, Innovations Powering Television's Evolution and Local Broadcast TV's Consumer Influence

Media industry executives and thought leaders from across the United States will gather on September 29, 2016 in New York City for Forward 2016... ...

http://in.sys-con.com/node/3915478

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