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On trial is not Trump, but Trumpism

What is the guarantee that another Trump will not arise and reach out to the American people directly?The fact of the matter is that Trump's support base remains the envy of any American......

Campaigning in COVID-19 era: BJP's blueprint for Bihar polls

While P Muralidhar Rao, BJP general secretary, says, 'Digital electioneering is here to stay until the elections in 2021,' the BJP’s rallies in Bihar will not be confined to cyberspace.......

People more worried about economic crisis than COVID-19: Study

People are more worried about economic crisis than health issues emanating from coronavirus pandemic, according to an online study conducted by IIM Lucknow on "Understanding public sentiment during......

Will drive-in theatres replace the multiplex?

PVR Cinemas is in the process of building one at the Jio Center in Bandra Kurla Complex. This theatre will be on the top of the mall and should be able to accommodate 300 cars, and is expected to......

Coronavirus spoils the show for media and entertainment business

Finding enough shows to air, creating content that gets people to pay and watch and wooing advertisers back into the fold are going to be the biggest challenges the M&E industry faces. While the......

As Sorrell's reign ends WPP stares at an uncertain future

Whatever happens to WPP, the marketing communications business will no longer be the same again, says Sreekant Khandekar. Rarely has that awful cliche, “end of an era”, been more......

Boom or bust: Can India defy global digital advertising trends?

Will the warning shots fired by giant advertisers Unilever and P&G break the dizzying speed of growth of digital? Viveat Susan Pinto finds out. Illustration: Dominic Xavier/Rediff.com ......

Global brands don't top in India

Billion-dollar brands Coca-Cola, Colgate, Nescafe, Maggi, Pepsi, Knorr, Lifebuoy, Lays, Pantene and Kraft are the world’s top 10 FMCG brands, according to a just-released study by WPP-owned......

GM signs on as Manchester United's auto sponsor

The world's largest automaker is jilting America's Super Bowl for the global variety of football. General Motors Co has signed on as the automotive sponsor of the world's most popular soccer club,......

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Kantar Media Research

News for Kantar Media Research

On trial is not Trump, but Trumpism

Campaigning in COVID-19 era: BJP's blueprint for Bihar polls

People more worried about economic crisis than COVID-19: Study

Will drive-in theatres replace the multiplex?

Coronavirus spoils the show for media and entertainment business

As Sorrell's reign ends WPP stares at an uncertain future

Boom or bust: Can India defy global digital advertising trends?

Global brands don't top in India

GM signs on as Manchester United's auto sponsor

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