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Global brands don't top in India

Billion-dollar brands Coca-Cola, Colgate, Nescafe, Maggi, Pepsi, Knorr, Lifebuoy, Lays, Pantene and Kraft are the world’s top 10 FMCG brands, according to a just-released study by WPP-owned......

Advertisers to make do without TV ratings for 2 months

For nine weeks starting October 7, there would be no TV viewership ratings and broadcasters, as well as advertisers, would have to function without such data. The decision was taken late yesterday,......

Prasar Bharati to sue TAM next week

Government-owned Prasar Bharati, the country's largest broadcaster, had decided to sue the Television Audience Measurement (TAM) agency, citing an alleged inaccurate representation of data on......

NDTV case forces channels to tackle rating issue

Last month, NDTV filed a suit in New York against Nielsen Holdings for over $1.3 billion in damages. Its contention: Nielsen's small sample size for TV audience measurement in India, combined with......

NDTV sues Nielsen for 'taking bribes to fix ratings'

NDTV has sued a global marketing and advertising research company for allegedly manipulating viewership data in favour of channels that are willing to provide bribes to its officials, according to......

GM signs on as Manchester United's auto sponsor

The world's largest automaker is jilting America's Super Bowl for the global variety of football. General Motors Co has signed on as the automotive sponsor of the world's most popular soccer club,......
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Sharing the smartwatch market with Apple

By | CNET This article, , originally appeared on CNET.com . Samsung teased its new smartwatch, the Gear S2, during a video at its Unpacked... ...

https://in.news.yahoo.com/samsungs-challenge-sharing-smartwatch-market-180453203.html
End of the road for TAM ratings as BARC forms JV with Nielsen, Kantar

The deal forms a meter management company that subsumes TAM India's core business. Management control lies with BARC India BestMediaInfo Bureau... ...

http://www.bestmediainfo.com/2015/08/end-of-the-road-for-tam-ratings-as-barc-forms-jv-with-nielsen-kantar/
Physical media isn't dead - thanks to console gamers

The superfast connected future would indicate the future of media consumption is all about either streaming content or downloading it, not buying... ...

http://www.in.techradar.com/news/gaming/Physical-media-isnt-dead-thanks-to-console-gamers/articleshow/48437950.cms
Rentrak Reports Fiscal 2016 First Quarter Financial Results

Rentrak Corp. (MM) (NASDAQ:RENT) Intraday Stock Chart Today : Tuesday 11 August 2015 PORTLAND, Ore. , Aug.10, 2015 /PRNewswire/ -- Rentrak... ...

http://in.advfn.com/p.php?pid=nmona&article=68112967
Experian Marketing Services attracts award-winning research veteran

Experian (LSE:EXPN) Intraday Stock Chart Today : Monday 10 August 2015 NEW YORK , Aug. 10, 2015 /PRNewswire/ --Experian Marketing Services,... ...

http://in.advfn.com/p.php?pid=nmona&article=68110840

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