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Global brands don't top in India

Billion-dollar brands Coca-Cola, Colgate, Nescafe, Maggi, Pepsi, Knorr, Lifebuoy, Lays, Pantene and Kraft are the world’s top 10 FMCG brands, according to a just-released study by WPP-owned......

Advertisers to make do without TV ratings for 2 months

For nine weeks starting October 7, there would be no TV viewership ratings and broadcasters, as well as advertisers, would have to function without such data. The decision was taken late yesterday,......

Prasar Bharati to sue TAM next week

Government-owned Prasar Bharati, the country's largest broadcaster, had decided to sue the Television Audience Measurement (TAM) agency, citing an alleged inaccurate representation of data on......

NDTV case forces channels to tackle rating issue

Last month, NDTV filed a suit in New York against Nielsen Holdings for over $1.3 billion in damages. Its contention: Nielsen's small sample size for TV audience measurement in India, combined with......

NDTV sues Nielsen for 'taking bribes to fix ratings'

NDTV has sued a global marketing and advertising research company for allegedly manipulating viewership data in favour of channels that are willing to provide bribes to its officials, according to......

GM signs on as Manchester United's auto sponsor

The world's largest automaker is jilting America's Super Bowl for the global variety of football. General Motors Co has signed on as the automotive sponsor of the world's most popular soccer club,......
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Chinese Pharma Growth Slowed Further in 2014 But Still Impressive

--(PR.com)-- In general the Chinese pharmaceutical sector saw slower but still double-digit growth in 2014 despite a host of challenges stemmed... ...

http://www.bizwireexpress.com/showstoryPRcom.php?storyid=366601
Programmatic to Expand Role in 2015 to Encompass Creative and Brand, Says Millward Brown

From the Wires Jan. 23, 2015 07:02 AM LONDON , January 23, 2015 /PRNewswire/ -- Annual Digital & Media Predictions highlight how to... ...

http://in.sys-con.com/node/3283462
Kantar Media to Continue Providing Romania TV Ratings Currency Until 2019

From the Wires Jan. 22, 2015 08:00 PM LONDON , January 23, 2015 /PRNewswire/ -- Announcement marks the first time a research provider... ...

http://in.sys-con.com/node/3283284
National Peanut Butter Day Crosses The Pond

Pressat 2015-01-21 Wednesday 21 January, 2015 Celebrated in the US for decades, one of the state's most popular holidays, is about to cross the... ...

http://www.bizwireexpress.com/showstoryPressat.php?storyid=3696
Rentrak and Kantar Partner to Integrate Retail Purchase Data and TV Viewing Information for TV Planning,..

Rentrak Corp. (MM) (NASDAQ:RENT) Intraday Stock Chart Today : Tuesday 20 January 2015 PORTLAND, Ore. , Jan. 20, 2015 /PRNewswire/ --Rentrak... ...

http://in.advfn.com/p.php?pid=nmona&article=65160422

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