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Boom or bust: Can India defy global digital advertising trends?

Will the warning shots fired by giant advertisers Unilever and P&G break the dizzying speed of growth of digital? Viveat Susan Pinto finds out. Illustration: Dominic Xavier/Rediff.com ......

Success stories of India's 'little' giants

Armed with deep customer knowledge, low operational overheads, new funding opportunities and help from online marketplaces, the local brand is turning David to every Goliath that steps into its......

What's cooking at the endorsement table

The growing importance of all things culinary and the hunt for credible faces as brand ambassadors are adding more power to the chefs’ elbow. Even as film and sports stars continue to......

Amul, Cadbury, Google most 'meaningful' brands

Eight of the top 10 are food and technology brands; Tata, Unilever and Airtel drop off the listIndian consumers are more attached to their brands than their global counterparts and its food and......

Global brands don't top in India

Billion-dollar brands Coca-Cola, Colgate, Nescafe, Maggi, Pepsi, Knorr, Lifebuoy, Lays, Pantene and Kraft are the world’s top 10 FMCG brands, according to a just-released study by WPP-owned......

One billion watched 2014 World Cup final on TV

IMAGE: Football fans supporting the German national team celebrate as they watch Germany win the FIFA World Cup. Photograph: Oli Scarff/Getty Images More than one billion television viewers......

GM signs on as Manchester United's auto sponsor

The world's largest automaker is jilting America's Super Bowl for the global variety of football. General Motors Co has signed on as the automotive sponsor of the world's most popular soccer club,......
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Calling trouble? 62% Gujaratis use phone while driving

Even as the city police has embarked on a Twitter campaign for better traffic management, a survey has found that the police face an uphill task. A... ...

http://www.dnaindia.com/ahmedabad/report-calling-trouble-62-gujaratis-use-phone-while-driving-2601901
Can India defy global digital advertising trends?

Will the warning shots fired by giant advertisers Unilever and P&G break the dizzying speed of growth of digital? Viveat Susan Pinto finds out.... ...

http://www.rediff.com/money/report/boom-or-bust-can-india-defy-global-digital-advertising-trends/20180406.htm

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Coming to India and making

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