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Amul, Cadbury, Google most 'meaningful' brands

Eight of the top 10 are food and technology brands; Tata, Unilever and Airtel drop off the listIndian consumers are more attached to their brands than their global counterparts and its food and......

Global brands don't top in India

Billion-dollar brands Coca-Cola, Colgate, Nescafe, Maggi, Pepsi, Knorr, Lifebuoy, Lays, Pantene and Kraft are the world’s top 10 FMCG brands, according to a just-released study by WPP-owned......

Advertisers to make do without TV ratings for 2 months

For nine weeks starting October 7, there would be no TV viewership ratings and broadcasters, as well as advertisers, would have to function without such data. The decision was taken late yesterday,......

Prasar Bharati to sue TAM next week

Government-owned Prasar Bharati, the country's largest broadcaster, had decided to sue the Television Audience Measurement (TAM) agency, citing an alleged inaccurate representation of data on......

NDTV case forces channels to tackle rating issue

Last month, NDTV filed a suit in New York against Nielsen Holdings for over $1.3 billion in damages. Its contention: Nielsen's small sample size for TV audience measurement in India, combined with......

One billion watched 2014 World Cup final on TV

IMAGE: Football fans supporting the German national team celebrate as they watch Germany win the FIFA World Cup. Photograph: Oli Scarff/Getty Images More than one billion television viewers......

GM signs on as Manchester United's auto sponsor

The world's largest automaker is jilting America's Super Bowl for the global variety of football. General Motors Co has signed on as the automotive sponsor of the world's most popular soccer club,......
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AdGooroo, a Kantar Media company, launches Competitive...

AdGooroo (www.adgooroo.com), a Kantar Media company and global leader in search marketing intelligence, today announced the launch of its Local... ...

http://www.free-press-release.com/news-adgooroo-a-kantar-media-company-launches-competitive-intelligence-solution-for-local-paid-search-1453818401.html
For Coke and Pepsi, Super Bowl is market share play

By Noel Randewich SAN FRANCISCO (Reuters) - Coca-Cola Co , PepsiCo and other consumer-facing companies spending big bucks to advertise during... ...

https://in.news.yahoo.com/coke-pepsi-super-bowl-market-share-play-180622271--finance.html
Condé Nast, Hearst Form Joint Venture for Print Magazines'...

Condé Nast and Hearst Magazines, two of the country's largest magazine publishers, are forming a joint venture called PubWorx LLC to oversee the... ...

http://in.advfn.com/news_Cond-Nast-Hearst-Form-Joint-Venture-for-Print-Magazines-Back-Office-Operation_70254128.html
Indians No. 1 in Strongly Agreeing that Mobile Device is Their Most Important Travel Companion

The Egencia/Expedia Mobile Behavior Mobile Index, a global study of mobile-device-related behavior and preferences among travelers conducted across... ...

http://businesswireindia.com/news/news-details/egencia-expedia-mobile-behaviour-report-2016-indians-no-1-strongly-agreeing-that-mobile-device-is-their-most-important-travel-companion/47100
BT completes EE takeover, leaving Openreach as the final hurdle

LONDON: BT Group completes the acquisition of the country's biggest mobile network operator EE on Friday, opening the way to creating a single... ...

http://economictimes.indiatimes.com/news/international/business/bt-completes-ee-takeover-leaving-openreach-as-the-final-hurdle/articleshow/50768242.cms

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