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Global brands don't top in India

Billion-dollar brands Coca-Cola, Colgate, Nescafe, Maggi, Pepsi, Knorr, Lifebuoy, Lays, Pantene and Kraft are the world’s top 10 FMCG brands, according to a just-released study by WPP-owned......

Advertisers to make do without TV ratings for 2 months

For nine weeks starting October 7, there would be no TV viewership ratings and broadcasters, as well as advertisers, would have to function without such data. The decision was taken late yesterday,......

Prasar Bharati to sue TAM next week

Government-owned Prasar Bharati, the country's largest broadcaster, had decided to sue the Television Audience Measurement (TAM) agency, citing an alleged inaccurate representation of data on......

NDTV case forces channels to tackle rating issue

Last month, NDTV filed a suit in New York against Nielsen Holdings for over $1.3 billion in damages. Its contention: Nielsen's small sample size for TV audience measurement in India, combined with......

NDTV sues Nielsen for 'taking bribes to fix ratings'

NDTV has sued a global marketing and advertising research company for allegedly manipulating viewership data in favour of channels that are willing to provide bribes to its officials, according to......

GM signs on as Manchester United's auto sponsor

The world's largest automaker is jilting America's Super Bowl for the global variety of football. General Motors Co has signed on as the automotive sponsor of the world's most popular soccer club,......
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GroupM Announces Partnership with China Data Giants at the 2015 Digital Momentum Forging Your Competitive Edge Conference

Comments SHANGHAI, Sept. 24, 2015 /PRNewswire/ -- GroupM announced its programmatic media and technology platform Xaxis' partnership with China's... ...
Apple aims to conquer living room with new TV

REUTERS - With a long-awaited update to its TV set-top box, Apple on Wednesday revealed a glimpse of its plans to conquer the living room, which... ...
Colbert set to make debut as Late Show host

Stephen Colbert A new era in American talk show comedy begins on Tuesday when Stephen Colbert officially steps into the shoes of television legend... ...
K Ramkrishnan joins IMRB Kantar World Panel as General Manager

Ramkrishnan joins IMRB from Future Lifestyle Fashions, where he was President Marketing BestMediaInfo Bureau | Mumbai | September 4, 2015 K... ...
Sharing the smartwatch market with Apple

By | CNET This article, , originally appeared on . Samsung teased its new smartwatch, the Gear S2, during a video at its Unpacked... ...

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Coming to India and making

Success in manufacturing is not just about being cheap - cheap labour, cheap land, cheap power...
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