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Global brands don't top in India

Billion-dollar brands Coca-Cola, Colgate, Nescafe, Maggi, Pepsi, Knorr, Lifebuoy, Lays, Pantene and Kraft are the world’s top 10 FMCG brands, according to a just-released study by WPP-owned......

Advertisers to make do without TV ratings for 2 months

For nine weeks starting October 7, there would be no TV viewership ratings and broadcasters, as well as advertisers, would have to function without such data. The decision was taken late yesterday,......

Prasar Bharati to sue TAM next week

Government-owned Prasar Bharati, the country's largest broadcaster, had decided to sue the Television Audience Measurement (TAM) agency, citing an alleged inaccurate representation of data on......

NDTV case forces channels to tackle rating issue

Last month, NDTV filed a suit in New York against Nielsen Holdings for over $1.3 billion in damages. Its contention: Nielsen's small sample size for TV audience measurement in India, combined with......

NDTV sues Nielsen for 'taking bribes to fix ratings'

NDTV has sued a global marketing and advertising research company for allegedly manipulating viewership data in favour of channels that are willing to provide bribes to its officials, according to......

GM signs on as Manchester United's auto sponsor

The world's largest automaker is jilting America's Super Bowl for the global variety of football. General Motors Co has signed on as the automotive sponsor of the world's most popular soccer club,......
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Kantar Announces Increased Stake in IBOPE, Leading LatAm Media Measurement and Research Firm

Latest deal cements Kantar Media's position as market leader in Television Audience Measurement in 48 countries Kantar, the data investment... ...

http://www.itnewsonline.com/prnewswire/Kantar-Announces-Increased-Stake-in-IBOPE-Leading-LatAm-Media-Measurement-and-Research-Firm/356978
WPP Takes Bigger Stake in Brazil's Ibope to Boost Latin...

WPP (LSE:WPP) Intraday Stock Chart Today : Wednesday 17 December 2014 By Ed Ballard LONDON--WPP PLC (WPP.LN), the world's biggest... ...

http://in.advfn.com/news_WPP-Takes-Bigger-Stake-in-Brazils-Ibope-to-Boost-Latin-America-Presence_64827546.html
Second-Screen Ad Synching Set to Soar in 2015

Millward Brown predicts rapid growth in synchronized messaging Consumers can expect to see more linked messages in 2015, with ads on TV being... ...

http://www.itnewsonline.com/prnewswire/Second-Screen-Ad-Synching-Set-to-Soar-in-2015/356690
Voting Now Open In The Best Breakfast Awards

Custom Search Pressat 2014-12-12 Friday 12 December, 2014 Voting is now open for the Best Breakfast Awards and organiser HGCA is reminding venues... ...

http://www.bizwireexpress.com/showstoryPressat.php?storyid=3571
Ting to Add Service on a GSM Network

First Mobile Provider Ever to Allow Both CDMA and GSM Devices to Share Usage on One Account TORONTO, Dec. 9, 2014 (GLOBE NEWSWIRE) -- Mobile... ...

http://www.bizwireexpress.com/showstoryGNW.php?storyid=53153

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