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Amul, Cadbury, Google most 'meaningful' brands

Eight of the top 10 are food and technology brands; Tata, Unilever and Airtel drop off the listIndian consumers are more attached to their brands than their global counterparts and its food and......

Global brands don't top in India

Billion-dollar brands Coca-Cola, Colgate, Nescafe, Maggi, Pepsi, Knorr, Lifebuoy, Lays, Pantene and Kraft are the world’s top 10 FMCG brands, according to a just-released study by WPP-owned......

Advertisers to make do without TV ratings for 2 months

For nine weeks starting October 7, there would be no TV viewership ratings and broadcasters, as well as advertisers, would have to function without such data. The decision was taken late yesterday,......

Prasar Bharati to sue TAM next week

Government-owned Prasar Bharati, the country's largest broadcaster, had decided to sue the Television Audience Measurement (TAM) agency, citing an alleged inaccurate representation of data on......

NDTV case forces channels to tackle rating issue

Last month, NDTV filed a suit in New York against Nielsen Holdings for over $1.3 billion in damages. Its contention: Nielsen's small sample size for TV audience measurement in India, combined with......

One billion watched 2014 World Cup final on TV

IMAGE: Football fans supporting the German national team celebrate as they watch Germany win the FIFA World Cup. Photograph: Oli Scarff/Getty Images More than one billion television viewers......

GM signs on as Manchester United's auto sponsor

The world's largest automaker is jilting America's Super Bowl for the global variety of football. General Motors Co has signed on as the automotive sponsor of the world's most popular soccer club,......
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Competition Commission commences TAM investigation

MUMBAI: The spotlight just does not seem to be getting off TAM Media Research. Following all the brouhaha by broadcasters against its TV ratings,... ...
Guess who's driving the face wash market in India?

Men between the ages of 18 and 45 spend marginally more than women on personal care products, IMRB International's Target Group Index data shows... ...

Pressat 2016-10-20 Thursday 20 October, 2016 Auto Trader, the UK's largest digital automotive marketplace, has launched a new proposition for... ...
Insurers give big to races determining their regulators

As the insurance industry seeks approval for mega-mergers and double-digit rate hikes, it is contributing millions of dollars to swaya dozen state... ...
Gun-loving women should not vote for Hillary, says NRA

Every woman has the right to defend herself with a gun, if she chooses, says Kristi McMains, speaking directly to the camera in a recent campaign... ...

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Coming to India and making

Success in manufacturing is not just about being cheap - cheap labour, cheap land, cheap power...
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