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  • Business

Spotlight on scam ads

In the wake of the furore over JWT’s Ford Figo poster campaign, the relationship between ad agencies and clients was brought to the fore at Goafest 2013. The Figo controversy has thrown up......

Who will don the creative mantle at JWT?

Bobby Pawar’s exit as JWT’s chief creative officer and managing partner, after only fifteen months at the helm, has led to speculation on his replacement.When contacted, Colvyn Harris,......

Ad world goes slow on hiring

It is not just businesses in automobiles, capital goods and engineering that have been shedding people on account of the slowdown. As advertising growth slows, ad and media agencies have also cut......

Marketing guru Philip Kotler returns to India

Even at 81, the grandfather of marketing management has what it takes to show the way to the young tribe of modern day marketers. That’s what Philip Kotler did on Thursday while addressing......

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