Brevity is the key to good ads

Finance Minister P Chidambaram presented the Union Budget for 2007-08 in the Lok Sabha on Wednesday.Has he made life easier for those related to the advertising industry? What does it mean for the......

'Indian advertising can be world's best'

At the first sight,tall Sumanto Chattopadhyay with his long hair and beardlooksas if he has just walked out of the sets of Lord of the Rings. The group creative director of Ogilvy & Mather Mumbai......

'Errant agent? Complain to the insurance branch'

During the weekly insurance chat on rediff, people's queries revolved around term policies which will take care of their lives as well as that of their families. Our insurance and investment......