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Sanand's overnight crorepatis are all for Modi

 Rediff.com's Prasanna D Zore and Photographer Reuben N V visit Gujarat's Sanand taluka, the recent hotspot for many high-profile investments: A fascinating story of unassuming crorepatis. Kanuji......

How Tata Motors has used birds in its aggressive branding exercise

 Be it the name, the design and communication campaign and the engagement processes being imagined between the brand and its buyers, the company is casting its cars in a new mould, reports T E......

Why Tata Motors turned to its 'go-to man'

 The commercial vehicle business is one of the mainstays for the Tata group, highlighting the importance of Girish Wagh's appointment.Abhineet Kumar reports. IMAGE: Girish Wagh has worked on many......

Hexa is a heavy car and is loaded with safety equipment

 The Tata Hexa is a very important product for the Indian passenger car maker as it marks the resurrected era of Tata Motors after the blasphemous 2000's Indica era. Therefore it was imperative for......

End of the road for Nano?

 Sanand produced only 515 Nanos in January, and sold even less, just around 391 units. As Sanand continues to make the Tiago, now expected to touch a production of 5,000 units a month, the flagship......

Did cheap car tag, cars on fire ruin Nano's image?

 'Nano is like an open canvas for us. We have the option of positioning it on the lines of the (Volkswagen) Beetle or the (BMW) Mini.' Besides the Nano, among the most noted car brands Tata Motors......

Karthikeyan faces withdrawal of licence

 Three weeks is all there is to decide whether Narain Karthikeyan can continue driving and administer motorsport in domestic and international events, after he and his drivers allegedly questioned......

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